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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Listing and Selling

ChatGPT Prompts for Writing the Best Listing Descriptions

You don’t need to be Hemingway to write the best listing descriptions. You just need better ChatGPT prompts.  You’ve heard me preach over and over again that the mind is more powerful than matter, and believe it or not, this is even true when it comes to marketing your listings. The best listing descriptions are […]

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Business Planning

5 Expert Tips to Maximize EVERY Campaign’s Potential

A movement has started in our industry. It’s a collective act of commitment formed around a comprehensive strategy to maximize every marketing campaign’s potential.  Bear with me for a second here… I swear this is going somewhere meaningful… In 430 BC, 500 Spartans defeated an army of almost 7,000 Persians in the Peloponnesian War. The […]

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Blog Articles

Appointment Setting Success – 3 Part Series

Part 1: Be An Appointment Setting Machine 4 Easy Steps to Getting More Appointments 1. Have an Appointment Setting Routine In order to get more appointments, you need to have a simple appointment setting routine. Start by asking yourself these three questions: • Why should this customer do business with me? • What am I […]

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Be Your Best At What You Do Best – #TomFerryShow

Do What You Love, With People You Love, For The People You Love When you have those things figured out you can line up your intentions, mindset, and actions. So how do you start? Think about this: When you feel good, how do you perform? How do we have our intentions and our behaviors become […]

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Member Spotlight: Rick Hogue

Then, only two months later, the real estate market went through the toilet. My wife asked me if I wanted to stick with it, and I said, “Sure. If I can make it now, I can make it any time. My first year, 2009, I had some health problems for about 3 months but ended […]

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The Forgotten Story of Mt. Everest

Something To Think About Do you think these four-thousand climbers were the best mountaineers in the world? Were they equally as trained, hardened or experienced as Tenzing Norgay or even George Mallory? Absolutely not. The reason there have been more than 4,000 climbers claiming Mt. Everest as their own personal conquest is due to this […]

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3 Easy Steps to Instant Rapport – #TomFerryShow

How to Build Rapport in Under 60 Seconds With Anyone 1. Listen to how they answer It isn’t just the words they are saying; it is how the words are being said. 2. Mirror or mimic Think about the way people speak and do your best to match their speaking style. Essentially, you are showing […]

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Become a Tom Ferry Ambassador!

Why Become a Tom Ferry Ambassador? Quarterly Ambassador Conference Calls Private Ambassador-Only Facebook Group Exclusive Event Meetups Sneak Peek to Upcoming Projects Tap Into the TFYC Social Network Reach Public Ambassador Partnership with Our Growing Organization

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7 Easy Steps to Convert More Leads – Infographic

The Solution So how do you stand out among the over 1.2 million agents and convert more of your leads? Check out this great infographic to learn how: Converting your leads doesn’t have to be difficult! You already know that a lot of the work comes down to connecting to your leads and providing them […]

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6 Tips To Schedule More Appointments On The Phone – #TomFerryShow

6 Communications Tips 1. Know your customers pain and know their problems. Examples: market conditions, past purchasing experiences 2. Know your dialogues. If you want to be good on the phones you have to practice! When you know what to say and how to say it, you can be more in tune to your customers’ […]

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Member Spotlight: Cari McGee

Cari shares her story and experience working with Tom Ferry – Your Coach: “I started working as a licensed agent in January 2004. After about ten years in the industry, I was doing pretty well for myself. I was at RE/MAX’s R4 convention in 2015 when I was introduced to Tom Ferry. My colleagues were […]

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Discovering Your Own Hyper-Momentum

Thousand of clients come to me each year asking the same question: “What can I do to create consistent momentum so that I’m making the most of every day and every opportunity?” Here is what I see time and time again… We aren’t lacking in motivation or a willingness to create momentum. Where we get […]

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Be An Appointment Setting Machine – #TomFerryShow

4 Easy Steps to Getting More Appointments 1. Have an Appointment Setting Routine In order to get more appointments, you need to have a simple appointment setting routine. Start by asking yourself these three questions: • Why should this customer do business with me? Remember the value you are bringing to the customer You win […]

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Overcoming Your Excuses With These 3 Steps – #TomFerryShow Episode 72

Ask Yourself These 4 Very Important Questions 1. What do I need to be doing more of? Example: Following up with more clients, sending more emails, etc. 2. What do I need to be doing less of? Example: Less first time showings 3. What habits do I need to start? Examples: Facebook advertising 4. What […]

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