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Objection Handling

Objection Handling

The Art & Practice of Real Estate Scripts

Why are real estate scripts so important?  Real estate scripts are misunderstood. They aren’t about making you sound like a cookie-cutter robot or not allowing you to be yourself.  It’s exactly the opposite. They’re about giving you a…

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10 Things Real Estate School Didn’t Teach You…

The Truth About How to Be Successful in Real Estate Success in real estate over the long haul is all about ongoing education and prioritizing knowledge.  When I was about 20 years old, my mentor W.E. “Bill” Mitchell told me: “Don’t focus on…

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I Give You 13 Strategies; You Pick What You’ve Been Missing

Over the first half of 2022, we’ve had some amazing guests revealing even more amazing strategies, and today I’m challenging you to start implementing what you’ve learned! I’ve rounded up 13 killer strategies that we’ve shared covering…

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Your No. 1 Responsibility in a Shifting Market

Let’s just get down to the gritty question…. Are we in a housing correction? If you’ve been keeping up with This Week in Housing, you’ll already know the answer to this one. It’s NO! No, we are not in a housing correction! That last…

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4 Steps to Go from Sales to Service (and Get the Sale)

Have you ever been working with a client only to find out that you have different belief systems? I’m not talking about politics or religion – just that the information you’re trying to provide isn’t getting through because your client has…

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Using DiSC Profiles to Boost Your Conversion Skills

Since the dawn of civilization (I love when I get to start off like that), whenever people have talked about homes, they were talking about people. Real estate is a people business, maybe more so than any other type of sales. Whether we’re talking…

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Could Your Expertise be Hurting Your Communication?

The curse of knowledge is a hindsight bias, likened to an intellectual form of monolingualism. By using insider colloquialism, an orator is perceived as insensitively obtuse and alienating towards their audience. Well, that’s that! Good job, me!…

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3 Simple Steps to Keep Buyers & Sellers on Track

Buying or selling a house in today’s market – and in today’s terminology… it’s a lot. A lot of stress. A lot of fast-moving parts. A lot of important decisions that need to be made quickly. And for some people, it’s too much. I’ve…

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