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3 Steps to Setting Realistic Buyer Expectations in Today’s Ultra-Competitive Market

“Boy, that escalated quickly.” –Ron Burgundy The Broke Agent recently compared the current landscape for buyers to the giant fight scene in Anchorman – and he’s not exaggerating much. Listings today seem to generate tons of offers, leaving one party victorious and countless other potential buyers defeated, disappointed and licking their wounds. Your job as […]

7 Options You Should Give Every Homeowner to Get More Listings Today

It’s safe to say many homeowners today are operating by the expression, “A bird in the hand is better than two in the bush.” In other words, they’re content having a place to call “home” during these crazy times even if they’d prefer to move somewhere else. With so much being made of low inventory, […]

Why You (Too) Should Accept My 90-Day ‘Hour of Power’ Challenge

One thing about my role as a coach is I love to see improvement. So if someone reveals a weakness to me, I’m not gonna just “let it go.” I’m going to confront them and challenge them to make things better. Such was the case recently with one of the Rockstar team leaders in our […]

10 Things Real Estate School Didn’t Teach You… But You Need to Know

It’s some of the best advice I ever received… When I was about 20 years old, my mentor W.E. “Bill” Mitchell told me: “Don’t focus on money. Focus on learning everything you can about your chosen field.” And I think that advice is just as applicable to you as a real estate agent as it […]

One Huge, Actionable Takeaway from My Podcast with Ivy Zelman

I hope you listened to or watched yesterday’s podcast where I interviewed Ivy Zelman. Getting 45 minutes of Ivy’s expertise and insights is truly invaluable, so if you missed it, I strongly suggest you go back and catch up. In fact, listen to it a couple times until her knowledge really sinks in so you […]

3 Actions to Finish 2020 Strong & Start 2021 On Fire! – #TomFerryShow

I’ve been getting a lot of questions and DMs from people who stepped up and have powered through 2020… only to hit a wall in the last couple weeks. It’s been a challenging year, no doubt about it. But it’s not time to slow down. It’s time to finish strong and set yourself up for […]

3 Innovative Ways to Get Your Buyer’s Offer Accepted – #TomFerryShow

We all know demand for properties is a little crazy right now. Pocket listings, multiple offers, bidding wars, etc… So even when you find that “dream house” for a buyer, there’s no guarantee they’ll get it. And losing out is painful – for everyone involved. That’s why I want to help make it more likely […]

3 Powerful Ways to Boost Your Confidence & Book More Appointments

School is ending. Stay at Home orders are being lifted. Summer is a few days away. All of which means one thing: It’s PRIME TIME for appointment setting! Without a doubt, there’s a lot of pent-up demand in the marketplace right now, so it’s more important than ever that you make appointment setting part of […]

Our Best Tips to Create a Supercharged Listing Presentation – #TomFerryShow

Hey there! The videos are down here this week! With businesses opening back up and people getting out and about, it’s serious “go time” for your business. That’s why last week, I asked for permission to act as your coach and challenged you to four assignments I advise right now. If you didn’t catch that […]

If I Was Your Coach: 4 Assignments You Should Do Now! – #TomFerryShow

There’s a lot of encouraging signs in the marketplace right now… …ShowingTime.com data shows it …The MLS shows it …Google Trends and all the big home sale portals are reporting strong numbers …Interest rates are attractive It’s a perfect storm that all adds up to one conclusion – It’s “go time,” and you have an […]

5 of Your Most Raw, Real Questions… ANSWERED! – #TomFerryShow

It had been a while since I did a Q&A episode of the #TomFerryShow, and with everything going on, now’s the perfect time to provide some insight directly to you, the viewer. So I reached out via text (Have you texted me yet? 949-216-5466) asking for questions, and I got a lot of really great […]

20 Ways to Create Confidence in an Uncertain World

It’s a simple fact of life: When people don’t feel confident about what they’re supposed to do, they often freeze up and don’t do anything at all. And chances are, too many consumers are lacking confidence when it comes to buying or selling a home right now. And you, as an agent, might be right […]

Negotiations Now: 4 Tips For Deal-Making Via Email

It’s good to have friends in times like these. Not just for the conversations and support they provide, but also for their insights. Since the world changed, I’ve already called on a friend of mine named Greg Markov from the Real Estate Negotiation Institute twice to share his expertise with our coaching members. On the […]

7 “Wall-Worthy” Takeaways to Grow Your Business and THRIVE! – #TomFerryShow

We’ve covered a lot of ground in the last few months of the #TomFerryShow… An emphasis on appointment setting, time management, 2020 goals, gratitude, the eight equities of life, and much more! And sometimes, it’s important to stop and summarize what you’ve learned so you can gain a deeper understanding of a topic. That’s what […]

5 Tips to Create the Ultimate Success Environment – #TomFerryShow

I really hope you’re in your office – or wherever you typically work ­– as you’re reading this. (If you’re not, close your eyes and imagine it.) Because I want you to look around and ask yourself an important question: Is your environment contributing to your success? Or is it serving as an obstacle you […]

5 Business Superpowers for the Agent of the Future

This time of year, it’s natural to be thinking about the future. It’s 2020 goal-setting time… It’s business planning time (How’s yours coming?)… And it’s New Year’s resolutions time. With all that said, I think it’s a perfect opportunity for me to share with you five superpowers I believe every future entrepreneur will need. Which […]

Jeff Mays Guest Blog: Winning Starts with Failing

Editor’s Note: You might know Jeff Mays as one of our national speakers, a phenomenal coach and the broker/owner of Coldwell Banker Prime serving the Greater Richmond, VA market. Personally, I know him as a master motivator and all-around good guy. I recently saw a fantastic post he put on Instagram (@jeffmays1) and asked if […]

15 Winning Ways to Bounce Back After a Setback

A recent post in our private Facebook Group for coaching members did two things: Got me thinking about how important it is to move on after a defeat, and… Made me so proud to read some of the responses our members shared in response. Here it is, from coaching member Kim Tarbox in Scarborough, Maine: […]

Bill Pipes Guest Blog: 7 Life Lessons I Learned Climbing Aconcagua

Editor’s Note: My buddy Bill Pipes is more than our master sales trainer and presenter of Sales Edge. He’s an adventurer always pushing himself to conquer new goals, and he recently experienced one of the most harrowing adventures of his life. Along the way, he learned some amazing lessons for life and business. I asked […]

Conversion Made Easier: 3 Reasons to Overcome Your Aversion to Scripts

We’ve all had one of those experiences with a salesperson or customer service rep who is obviously reading from a script… and doing it poorly. Do you know why that’s a total bummer to me? Sure, it’s cringe-worthy and we feel embarrassed for the guy. But the real reason it bums me out is because […]

7 “Must Do” Actions for the New Normal Market

Some agents are feeling it. Some aren’t. Some are letting others convince them it’s happening. What about you… Has the shift hit you yet? From speaking with agents all over, here’s the general pattern I’ve observed: While sales of low-end and mid-range homes remain robust in most areas, the high-end is now experiencing a buyer’s […]

3 Simple Rules for Highly Effective Role Plays

I know you’re busy. I know you have a million things on your plate. I also know you want to be the best salesperson you can be. That’s why, no matter how busy you are, it’s so critical to schedule practice time into your calendar. Role playing should be part of your morning routine, day […]

6 Killer Tools to Stay Ahead of the Competition – #TomFerryShow

Saving time. Making more money. Connecting more meaningfully with your clients. Growing your business. Do these sound good? That’s what I thought. And that’s why I’m sharing six of my favorite business tools on this episode of the #TomFerryShow! Let’s go!   A Modern & Relevant Way to Keep in Touch with Your Database BombBomb Prompt […]

Sales & Growth Strategies with Tiffani Bova – #TomFerryShow

On Wednesday, August 8, Salesforce’s Global Customer Growth and Innovation Evangelist Tiffani Bova will take the stage as one of two keynote speakers at this year’s Success Summit in Anaheim. With that appearance still four weeks away, I wanted to give you a sneak peek of her wisdom into helping salespeople grow their businesses… …So I […]

20 Insanely Important Lessons for New Agents – #TomFerryShow

Anne Schreiber is on track to sell 100 homes in San Diego this year. Jeremy Cady is pacing toward 120 closed transactions between his two markets of Atlanta, GA and Jacksonville, FL. I recently had the opportunity to get these two Rockstar agents in the same room at the same time to pick their brains […]

Where Does Your Business Need Help Most?

Quick… rate your business in each of these 5 categories on a scale of 1-10: Marketing & Lead Generation Lead Conversion Productivity Hacks Teams Coaching & Acceleration In my 30+ years of working with real estate professionals, these five topics have repeatedly emerged as the most crucial to agents’ success. So… Where do you need […]

Five Scripts to Overcome the Most Common Objections in Real Estate

Can you remember a time when a potential client said something that completely stopped you in your tracks? You know what I’m talking about… Let’s say you meet with homeowners who were thinking of selling their home … and they ask you to cut your commission to 1% … what would you say?

Fearless Objection Handling – #TomFerryShow

As you are probably well aware, the failure rate for real estate agents is 87%. The reason for this failure? Lack of sales training and fear! Most people are afraid to handle sales objections and make the close, so they simply don’t. When you know how to answer objections they work to your advantage. Each […]

Top 10 Objections and the Scripts to Overcome Them

The truth hurts … So when I ask if you want to know a secret about sales, I have to warn you that you might not like the answer. It’s an important truth though, because once you know it you are much more likely to become a better salesperson. Here’s the secret – you’re supposed […]

Top 10 Objections and the Scripts to Overcome them

Overcoming objections and walking away with a YES is a skill every real estate professional must master. Top 10 Objections and the Proven Scripts to Overcome Them 1. I have a friend in the business who will give me a discount commission. Will you do the same? No…I would suggest working with your friend instead…(pause)…(Name), I’m […]