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Sales Skills

Sales Skills

The 5 Most Important Real Estate Role Play Scenarios

What are the 5 most important real estate role play scenarios that you need to be doing every month? The old saying tells us, “Practice makes perfect.” But I don’t totally subscribe to that idea. The way I see it, another word is necessary to make it 100% accurate – “Perfect practice makes perfect.” This […]

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Year-End Recap: Looking Back to Prepare Yourself for 2023

We’re just three days away from the start of the new year… How are you feeling about it? Are you ready? Honestly ask yourself, “Am I committed to prep my business for the new year and get the most out of 2023?” To help you enter the new year fully prepared, I’ve collected some of […]

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Introducing Tom Ferry’s WhatToSay.ai, the Real Estate Technology of the Future

If you were with me at Summit, you might remember a very special segment where I announced my new artificial intelligence technology aimed at improving your sales and long-term relationships – Tom Ferry’s WhatToSay.ai. This one-of-a-kind AI gets to know all the people in your database through the language they use and then helps you […]

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4 Ways to Achieve ‘Know, Like, & Trust’ in Your Market

Confirmation feels good. If you’ve been watching my videos or reading this blog recently, you know I’ve been emphasizing the importance of establishing “know, like, and trust” with consumers in your market. So, when I opened the National Association of Realtors 2022 Home Buyers and Sellers Generational Trends Report to find that “reputation and trustworthiness” […]

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I Give You 13 Strategies; You Pick What You’ve Been Missing

Over the first half of 2022, we’ve had some amazing guests revealing even more amazing strategies, and today I’m challenging you to start implementing what you’ve learned! I’ve rounded up 13 killer strategies that we’ve shared covering three categories… lead gen, conversion tools and skills, and mindset and health. Here’s how this will work: I’m […]

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What This Year’s Summit Means for Your Playbook (and Everyone Else’s Too)

We’re already in Q3, which means it is the time to do your self-audit and ask: What did I do that worked? What didn’t work? Is there anything I’m missing? Am I making my calls? How’s my social media? Are my presentations as strong as they can be? But here are three other questions I […]

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Your No. 1 Responsibility in a Shifting Market (Are You Doing This?)

Let’s just get down to the gritty question…. Are we in a housing correction? If you’ve been keeping up with This Week in Housing, you’ll already know the answer to this one. It’s NO! No, we are not in a housing correction! That last sentence right up there ^ is what today’s blog is all […]

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4 Steps to Go from Sales to Service (and Get the Sale Every Time)

Have you ever been working with a client only to find out that you have different belief systems? I’m not talking about politics or religion – just that the information you’re trying to provide isn’t getting through because your client has heard different things from less trustworthy sources. If we want to be effective, we […]

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