I have a really simple – yet potentially painful – question for you… Are you relevant? I recently met Greg Creed, former CEO of Yum! Brands and author of a great new book called R.E.D. Marketing. He brought up the topic of social and cultural relevance. Then a few days later at last week’s Success […]

I was pretty stoked when I got to fire a t-shirt cannon on Tuesday at Day 1 of this year’s Success Summit into a crowd of 4,000 dedicated real estate professionals who joined me in Dallas. Then on Day 2, we took it up a notch and loaded that thing with cash and shot it […]

100 days… When this blog publishes at 12:00 a.m. on September 23, that’s what’s left in 2021. Tick tock, tick tock. Whether you’re looking to finish the year strong or wanting to set yourself up for success in 2022, now is the time to act. And I’ve got six steps for you to follow that […]

I couldn’t help but smile. I was reading a post in one of our private mastermind groups for coaching members where one guy posted a concern about a marketing piece he had hired someone to create. The details don’t really matter. The short version is he wasn’t sure this marketing piece represented him exactly. It’s […]

Being a coach means playing lots of different roles – teacher, mentor, motivator, accountability partner. And sometimes, psychologist-slash truth-teller. In other words, sometimes I’ve got to cut through the BS and call people on the stories they’re telling themselves. So let’s walk through a common conversation I have with agents who ask me for advice […]

Are you all in? Or are you just sorta dabbling in real estate, hoping for what you’ve heard is quick, easy money? Both of these personas exist in our industry. But only one has longevity… the real “professionals” will always outlast the “hobbyists.” Which begs the question: What does it take to become a true […]

I’ve often said your role as a real estate professional is to solve problems for a profit. The agents who are figuring out how to solve today’s problems are killin’ it… And those who aren’t putting in that effort are, well, struggling. Ninety-one percent of all commissions right now are being earned by the top […]

Picture this… Somebody types in “Best real estate agents in [your town].” What happens next? Do you appear in the top results? As a real estate professional, it’s crucial that you show up in Google search results for your local market. If you’re not showing up in local searches like this, it very likely may […]