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Gauging Your Q1 Results: 4 Things You Should be Focused On – #TomFerryShow
Here we are in the last week of Q1 2019 already… You’ve spent three full months putting your business plan into action. Or did your plan fly out the window sometime in January and you’ve been scrambling ever since? (Or, for some of you, was there ever a plan?) That’s what today’s #TomFerryShow is all […]
How to Get in on the Ground Floor & Become People’s “Agent for Life” – #TomFerryShow
A conversation about the importance of home ownership with Steve Harney on this week’s #TomFerryShow seemed like the ideal opportunity to introduce some ideas I’ve had recently. The objective is to attract more millennials and/or first-time buyer clients in order to “get in on the ground floor” and be able to serve their real estate […]
One Big Scary Trend & Three Strategies to Overcome It – #TomFerryShow
Let’s get real here… There are large groups of people out there trying to put you out of business. There’s so much money generated by the real estate industry, it’s no surprise that lots of people want a piece of that pie. Discounters, iBuyers, new hybrid models… Many of which are very well-funded. They’re all […]
Answering Your Most Important Business-Building Questions – #TomFerryShow
Hopefully you’ve seen the advice I’ve been sharing in my Instagram Stories lately. I’ve received a ton of questions, so if I haven’t answered yours yet, keep submitting and I’ll get to it eventually. If you’re not following me, start now >> https://www.instagram.com/tomferry/ I thought it’d be fun to dig into nine of those questions […]
Even More Innovative Listing Attraction Strategies! (Part 3 of 4) – #TomFerryShow
Hopefully you’ve picked up some great new strategies from our series on 16 innovative listing attraction systems. In case you’ve missed it, here’s part 1 and here’s part 2. Today we introduce four more winning strategies in part three! Let’s get to it! Listing Attraction System 9: Review Letter from the Seller to the Neighbors You know we’re operating […]
5 Adjustments You Must Make to Guarantee Success in Any Market – #TomFerryShow
Today begins our biggest event of the year, Success Summit! As soon as I take the stage this morning, I’m going to jump into some strategies, mindsets and tactics designed to help agents dominate in a changing marketplace over the next 18-24 months. Why a changing marketplace? Because we’ve been on an upward trend for […]
3 Time Management Tips to Get Your Life Back
Is your business costing you your quality of life? One of the biggest reasons why people join coaching is to “get their life back.” Helping people achieve that goal often requires getting them out of their comfort zone and doing things differently than they’re accustomed to. So it’s not surprising there are moments in the […]
10 Headlines to Grab Homeowners’ Attention Now
Demonstrating that you understand people’s situation is one of the biggest breakthroughs you can make with your marketing. When you establish common ground, the homeowner’s anxiety is diminished and trust begins to be built. That’s why it’s crucial to be mindful of your messaging. Blanket statements like “Curious about the value of your home?” just […]
13 Ways to Maximize Your Next Open House – #TomFerryShow
What if I gave you the opportunity to talk to an average of 10 people who are considering selling their house PLUS a whole bunch of interested buyers… EVERY weekend! What would that be worth to you? Here’s what I’m getting at… Springtime means Open House season! Are you excited? Or do you dread the […]
The Top 12 Lead Generation Sources for Real Estate Success – #TomFerryShow
Where’s your next seller lead coming from? The answer to this question tells me a lot about your real estate business. If you have no idea, you’re in trouble. It means you’re operating without a strategy. Flying by the seat of your pants. Rolling the dice on your career… …On your future! So, what’s your […]
90 Minutes A Week to More Effective Marketing
There are 13 items on the Weekly Million Dollar Checklist I shared at last year’s Success Summit. (You can download it here.) In this blog, I want to focus on just one of those 13 tasks. This one… If you want to create truly effective marketing, you can’t just “wing it.”
Your Single Most Important Marketing Activity to Kickstart 2018
Take your “real estate professional” hat off for a second. Picture yourself as a homeowner who is beginning to think about selling his or her house. What are you looking for in a listing agent? At the very base level, what’s most important to you when preparing to sell your largest investment? It’s not a […]
3 Proven Marketing Strategies For Growth – #TomFerryShow Episode 71
The great Peter Drucker once said: “All business is innovation and marketing.” So the question is, does your marketing drive the success you deserve? Whether you do all the marketing on your own or work with a team, it is one of the key components for the success of your business. Here are some great […]
Dominating a Geographic Farm
Geographic Farming is the most powerful way to grow and maintain a successful real estate business. It allows you to establish your brand and centralize your listings and sales in one geographic area. To be a successful farmer you must commit to an area and understand that it’s a marathon, not a sprint. Setting up […]
Top 6 Ways to Dominate Your Geographic Farm – #TomFerryShow
Geographic farming is one of the great lead generation systems beyond your database, past clients and centers of influence. Recently, agents from all over the world have adopted geographic farming as a standard in their business model. Here are 6 tips from top producing agent and Tom Ferry coach Eileen Rivera on how to establish […]