Meet You Where You’re At First of all, I hope to “see” you at this virtual event because it’s going to be different than anything we’ve ever done before. Not just because of the price tag. I’m also splitting it into two distinctly different camps: Day 1 is specifically for those agents who aren’t in […]

Brand-Building Question No. 1 The very first question you need to answer is this: Who are my clients/prospects? If you’re not starting from the perspective of who you want to serve, you’re already off track. The more clearly, precisely, and narrowly you’re able to identify your ideal client, the more successful you can be in […]

Option No. 1: Rent Back/Lease Back Communicate to the homeowners that some of today’s buyers are willing to make extraordinary sacrifices in order to get the home they desire. One such option is to negotiate the ability to rent or lease the property back in order to provide sufficient time for the homeowners to find […]

New Agent Tip No. 1: Get Licensed Starting out easy here. Done? Let’s move on… New Agent Tip No. 2: Consider Joining a Team I often suggest new agents join a team to start out rather than flying solo. A team will put you in close proximity to others who have experience and allow you […]

Listing Strategy No. 1: Time to Revisit the ‘Yikes’ Letter If you’ve followed me for a while, you may have heard this one before, and now is the perfect time to utilize the “Yikes!” letter. What’s that, you say? It’s a letter you send to homeowners on behalf of a buyer who just can’t seem […]

Who Are These Two Groups? The first group are those agents who are trying to do it all themselves, and because their productivity is tied directly to their own actions, they’re STUCK. They’re already very busy, and there’s simply no time for them to possibly achieve more. The second group are those who recognize the […]

That was Then. This is Now. As one team leader told me, “1500 spray bottles of sanitizer, 1800 sets of shoe covers, countless masks and gloves… we’re losing the connection, the true face-to-face conversations – and it’s affecting me and my team.” On top of this, the market is so hot, listings are so hard […]

Disruption is a Part of Life… Or Certainly Business Disruptors have always existed. And as long as people continue seeking better ways of doing business, they will always exist. Zillow is just being Zillow. They’re innovating. They’re marketing. They’re creating a consumer-friendly alternative to an industry that sometimes feels stuck in the dark ages. Taking […]