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10 Things Real Estate School Didn’t Teach You… But You Need to Know

It’s some of the best advice I ever received… When I was about 20 years old, my mentor W.E. “Bill” Mitchell told me: “Don’t focus on money. Focus on learning everything you can about your chosen field.” And I think that advice is just as applicable to you as a real estate agent as it […]


3 Critical Questions to Make 2021 Your #BestYearEver – #TomFerryShow

Do you want to be more efficient in 2021? Do you want to attract business more easily in 2021? Do you want to sleep well at night in 2021 – and beyond – because your finances are in good shape? If you answered a resounding YES to each of those, then today’s #TomFerryShow is for you! I’ve […]


One Huge, Actionable Takeaway from My Podcast with Ivy Zelman

I hope you listened to or watched yesterday’s podcast where I interviewed Ivy Zelman. Getting 45 minutes of Ivy’s expertise and insights is truly invaluable, so if you missed it, I strongly suggest you go back and catch up. In fact, listen to it a couple times until her knowledge really sinks in so you […]


One ‘Uncomfortable’ Idea to Generate More Listings Now – #TomFerryShow

Want to know a market segment you should be pursuing for new listings, but probably aren’t? NOO! That wasn’t an over-dramatic, Darth Vader “no.” It was actually my answer to the question. Non-owner-occupieds account for 16 percent of all properties in the U.S. Yet many agents never think about them at all. With extremely low […]


One Big Decision You Need to Make to Shape the Future of Your Business

They say the only constant is change. That’s definitely true for the real estate industry, and especially in this moment of time. At Success Summit earlier this month, I talked a lot about where the industry is headed and what it means to embody the Agent of the Future (A.O.T.F.). Because there’s no question about […]


6 Tips to “Google-Ready” Your Business for 2021 – #TomFerryShow

Imagine… A homeowner sees your signs in her neighborhood. Maybe she’s seen your ads in her mailbox on online. Then she decides to sell. If she doesn’t have an agent already in mind, what do you think is her next step? She’ll likely do her due diligence and conduct her own research about YOUR NAME […]


Summit Insider: What’s Happening at Success Summit 2020!

Without a doubt, 2020 has been the year of adjustments, adaptation and being willing to roll with the punches. And maybe that’s a good thing. Because if the first two days of Summit have proven anything, it’s that we’re all capable of achieving amazing results when we commit to new behaviors. Let me share with […]


5 Career-Defining Questions You Need to Answer Now

Would you agree that the pandemic has accelerated change in our industry? Without a doubt, right? So here’s the first big question I have for you today: Are you keeping up? Because the landscape is most definitely changing. Quickly. And if you’re not dialed in and fully committed to adapting how you do business, you’re […]


50 Truisms I’ve Learned in 50 Years on Planet Earth

I celebrated a milestone birthday earlier this week by turning 50 years young. Crossing that half-century mark got me thinking I should take my own advice and share some of the most meaningful insights I’ve learned through my 50 years on the planet. (After all, just a couple days ago I advised you to create […]


3 Killer Brand-Building Tips to Never Forget

When you stop and think about it from the consumer’s perspective, there are few transactions in life like buying or selling a house. It’s not like buying clothes, a computer, or even a car, where you bite the bullet and try to get in and out of the store as quickly and painlessly as possible. […]


Getting Unstuck: How One Agent Got Off the Plateau and Doubled His Business

Here for the contest? You’ll find the details at the bottom of this post. Don’t miss this awesome success story, though… ESPECIALLY if you’ve ever felt like you just can’t get your business to that proverbial “next level.”   Some might not consider it a “problem” to be stuck at $240k annual GCI… But if […]


Pillars of Success: Diversify Your Approach to Boost Productivity

What do you want from real estate? Like, long term… Do you want to keep working transaction after transaction? Or do you want more… to grow, expand, and build your business? Either one is fine, but I’ll warn you – without something to strive for… an eye toward growth and progress… it’s much easier to […]


How to Create Your Own Safety Guidelines – and a Powerful Marketing Opportunity!

We’re dealing with a double crisis right now… not only the ongoing health crisis, but a serious inventory crisis in many markets. So what if I told you there’s one step you can take to help overcome both at once… all while setting yourself apart from the competition. How? By creating and aggressively distributing your […]


NOW is the Time to Double Down on Booking Appointments – #TomFerryShow

Look, I’m gonna try to make this really simple. Whatever you focus on is what you get more of. So if you focus on drama, you get more drama. If you focus on making calls, you make more calls… but that doesn’t necessarily mean they are productive calls. If you focus on leads, you get […]


5 Things You Can Do Today That Your Future Self Will Thank You For

“Do something today your future self will thank you for.” I posted this quote on social media recently, and today I want to dive a little deeper into it. The way I see it, you have a choice to make right now that will result in one of two outcomes… You can emerge from this […]


20 Ways to Create Confidence in an Uncertain World

It’s a simple fact of life: When people don’t feel confident about what they’re supposed to do, they often freeze up and don’t do anything at all. And chances are, too many consumers are lacking confidence when it comes to buying or selling a home right now. And you, as an agent, might be right […]


7 Ways to Bring Humanity Back to Business Right Now

If there’s a silver lining to everything that’s going on right now – especially for those of us under “no gatherings” orders – I think it’s that we’re all realizing how wonderful and essential it is to interact with the human beings in our lives on a regular basis. It reminds me of something I’ve […]


5 Business Superpowers for the Agent of the Future

This time of year, it’s natural to be thinking about the future. It’s 2020 goal-setting time… It’s business planning time (How’s yours coming?)… And it’s New Year’s resolutions time. With all that said, I think it’s a perfect opportunity for me to share with you five superpowers I believe every future entrepreneur will need. Which […]


The Monumental Journey of Jamie Mell

I meet so many inspiring entrepreneurs in my travels, sometimes I wish I could just tell people’s stories all day, every day. The grit, determination and inner strength of these dynamic professionals drives me to up my game and to serve at the best of my ability. I’ve got a really good one for you […]


9 Incredible SuperAgents Weigh In on What’s Working Now

Ever catch yourself saying you want to be a “fly on the wall” for an interesting conversation? I know the feeling. But luckily, I didn’t need to transform into a fly… for this one, anyway. I just had to find some space when a heavy-hitting East Coast mastermind group asked if they could conduct a […]


4 Winning Strategies Direct from Top-Producing Agents

In celebration of National Hispanic Heritage Month, I’m sharing some highlights from The National Association of Hispanic Real Estate Professionals (NAHREP) conference, where I had the honor of speaking back in July of this year.  I also had the opportunity to moderate the Top Producing Panel, and in today’s blog, I’m sharing some big takeaways […]


7 Video Show Ideas to Maximize Relevancy in Your Market – #TomFerryShow

I’m always grateful for having listened and acted on the advice to start making videos. That moment really helped further my career in exponential ways.  I’ve had the fortune to connect with people from different parts of the country and all around the world.  It really warms my heart to know that my message is […]


Go Big With A MEGA OPEN HOUSE – #TomFerryShow

Standing out from the competition might be a hard task, but with a little help, I’m sure you can differentiate yourself from the sea of agents.  I’m continuing my mission to guide you towards your own successful path. One way you can project your services and attract the right clients is to organize and hold […]


How to Conquer the Disruptors with Geographic Farming – #TomFerryShow

When I talk to agents, one thing I know for sure is there’s a lot of uncertainty in the industry right now. Many agents have been questioning their place among discounters and disruptors, and coincidentally, agent Matt DeFede from New Jersey asked where would agents go after Amazon decides to throw their hat in the […]


6 Tips to Sell 12 Houses in 12 Months – #TomFerryShow

I want you to take a moment and take in the wonder of us being in the middle of 2019. Many people decide to make a breakthrough during the beginning of the year, but rarely in the middle. When it comes to your life and business, it’s never too late to amp up your transaction […]


3 Top Agents Reveal How to Win Every Listing! – #TomFerryShow

One of my goals for every Summit is to provide informative hacks in order to help agents like you stand out and have success in the market. Which is why every Summit, I invite rockstar agents that are making it BIG in their areas and have them share their expertise and routines for you to […]


How to Escape the Plateau and Skyrocket to Success

If someone was describing you, would you rather be “good and consistent” or “great and amazing”? Easy choice, right? But here’s the thing: Sometimes when you’re creating good, consistent results, it’s easy to overlook the fact you’re not creating great, amazing results… and that more is available to you. Take Robyn Burdett, for example. This […]


Maximizing Lead Generation with Jason Pantana – #TomFerryShow

Lead generation is everything in the real estate market and in every sector of business. Truth be told many entrepreneurs and agents don’t know how to take advantage of the vital tool that can help them generate more leads. Wanna know what it is? Your marketing strategy! I had the opportunity to sit down with […]


Gauging Your Q1 Results: 4 Things You Should be Focused On – #TomFerryShow

Here we are in the last week of Q1 2019 already… You’ve spent three full months putting your business plan into action. Or did your plan fly out the window sometime in January and you’ve been scrambling ever since? (Or, for some of you, was there ever a plan?) That’s what today’s #TomFerryShow is all […]


One Big Scary Trend & Three Strategies to Overcome It – #TomFerryShow

Let’s get real here… There are large groups of people out there trying to put you out of business. There’s so much money generated by the real estate industry, it’s no surprise that lots of people want a piece of that pie. Discounters, iBuyers, new hybrid models… Many of which are very well-funded. They’re all […]


Answering Your Most Important Business-Building Questions – #TomFerryShow

Hopefully you’ve seen the advice I’ve been sharing in my Instagram Stories lately. I’ve received a ton of questions, so if I haven’t answered yours yet, keep submitting and I’ll get to it eventually. If you’re not following me, start now >> https://www.instagram.com/tomferry/ I thought it’d be fun to dig into nine of those questions […]


Even More Innovative Listing Attraction Strategies! (Part 3 of 4) – #TomFerryShow

Hopefully you’ve picked up some great new strategies from our series on 16 innovative listing attraction systems. In case you’ve missed it, here’s part 1 and here’s part 2. Today we introduce four more winning strategies in part three! Let’s get to it!   Listing Attraction System 9: Review Letter from the Seller to the Neighbors You know we’re operating […]


5 Adjustments You Must Make to Guarantee Success in Any Market – #TomFerryShow

Today begins our biggest event of the year, Success Summit! As soon as I take the stage this morning, I’m going to jump into some strategies, mindsets and tactics designed to help agents dominate in a changing marketplace over the next 18-24 months. Why a changing marketplace? Because we’ve been on an upward trend for […]


3 Time Management Tips to Get Your Life Back

Is your business costing you your quality of life? One of the biggest reasons why people join coaching is to “get their life back.” Helping people achieve that goal often requires getting them out of their comfort zone and doing things differently than they’re accustomed to. So it’s not surprising there are moments in the […]


10 Headlines to Grab Homeowners’ Attention Now

Demonstrating that you understand people’s situation is one of the biggest breakthroughs you can make with your marketing. When you establish common ground, the homeowner’s anxiety is diminished and trust begins to be built. That’s why it’s crucial to be mindful of your messaging. Blanket statements like “Curious about the value of your home?” just […]


13 Ways to Maximize Your Next Open House – #TomFerryShow

What if I gave you the opportunity to talk to an average of 10 people who are considering selling their house PLUS a whole bunch of interested buyers… EVERY weekend! What would that be worth to you? Here’s what I’m getting at… Springtime means Open House season! Are you excited? Or do you dread the […]


The Top 12 Lead Generation Sources for Real Estate Success – #TomFerryShow

Where’s your next seller lead coming from? The answer to this question tells me a lot about your real estate business. If you have no idea, you’re in trouble. It means you’re operating without a strategy. Flying by the seat of your pants. Rolling the dice on your career… …On your future! So, what’s your […]


90 Minutes A Week to More Effective Marketing

There are 13 items on the Weekly Million Dollar Checklist I shared at last year’s Success Summit. (You can download it here.) In this blog, I want to focus on just one of those 13 tasks. This one… If you want to create truly effective marketing, you can’t just “wing it.”


Your Single Most Important Marketing Activity to Kickstart 2018

Take your “real estate professional” hat off for a second. Picture yourself as a homeowner who is beginning to think about selling his or her house. What are you looking for in a listing agent? At the very base level, what’s most important to you when preparing to sell your largest investment? It’s not a […]


3 Proven Marketing Strategies For Growth – #TomFerryShow Episode 71

The great Peter Drucker once said: “All business is innovation and marketing.” So the question is, does your marketing drive the success you deserve? Whether you do all the marketing on your own or work with a team, it is one of the key components for the success of your business. Here are some great […]


Dominating a Geographic Farm

Geographic Farming is the most powerful way to grow and maintain a successful real estate business.  It allows you to establish your brand and centralize your listings and sales in one geographic area.  To be a successful farmer you must commit to an area and understand that it’s a marathon, not a sprint.  Setting up […]


Top 6 Ways to Dominate Your Geographic Farm – #TomFerryShow

  Geographic farming is one of the great lead generation systems beyond your database, past clients and centers of influence. Recently, agents from all over the world have adopted geographic farming as a standard in their business model. Here are 6 tips from top producing agent and Tom Ferry coach Eileen Rivera on how to establish […]