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2 Actions & 1 Script to Become Listing Dominant – #TomFerryShow

Which scenario sounds more appealing to you: Writing offers for buyer clients, continually hoping to write the most compelling offer in a highly competitive environment? Or… Sitting back and having multiple buyers all trying to out-bid each other to buy your listing? Yeah, kind of a no-brainer. It’s good to be listing dominant. But how […]

15 Winning Ways to Bounce Back After a Setback

A recent post in our private Facebook Group for coaching members did two things: Got me thinking about how important it is to move on after a defeat, and… Made me so proud to read some of the responses our members shared in response. Here it is, from coaching member Kim Tarbox in Scarborough, Maine: […]

Why You’re Poised to Build Generational Wealth – #TomFerryShow

Do you have a 20-year plan? Me, personally, I’m all about the long game. I love refreshing my 20-year plan every few years. Why? Because when you have a long-term perspective on things, if things don’t go your way, you don’t take it personally. It doesn’t completely derail you. You understand there’s a bigger plan, […]

6 Modern Strategies to Generate More Referrals – #TomFerryShow

There are people out there who say you can run your entire business on referrals. Now, I’ve never been a “put all your eggs in one basket” type – I prefer a more diversified approach… BUT… There’s no question referrals are a powerful way to generate business. And here’s the funny twist… The guy who […]

Conversion Made Easier: 3 Reasons to Overcome Your Aversion to Scripts

We’ve all had one of those experiences with a salesperson or customer service rep who is obviously reading from a script… and doing it poorly. Do you know why that’s a total bummer to me? Sure, it’s cringe-worthy and we feel embarrassed for the guy. But the real reason it bums me out is because […]

You Need to See This: My Top 10 Videos of 2018

At the end of 2018, I asked my team to look back at all the videos we created throughout the year. I wanted to know which ones got the best engagement, the most views, and resonated the strongest with you, the viewer we’re creating them for. We narrowed it down to a “Top 10” list […]

The Definitive Listing Presentation Primer for 2019

It’s time to shake things up. 2019 isn’t going to be “more of the same.” A changing market means this year is likely to challenge you more. It’s going to require a new, stronger approach to the things you do. And there are few elements of your business more important than your listing presentation. Think […]

Master Your Market Knowledge… And Make Good Things Happen!

When coaching member Lynn Hurley recently found herself with a listing that just wouldn’t sell, she turned to her coach for advice. “You’ve gotta know your market,” he advised her. Like many agents, Lynn considered herself knowledgeable about her market. But she soon realized how much deeper her knowledge could go… and how meaningful that […]

7 “Must Do” Actions for the New Normal Market

Some agents are feeling it. Some aren’t. Some are letting others convince them it’s happening. What about you… Has the shift hit you yet? From speaking with agents all over, here’s the general pattern I’ve observed: While sales of low-end and mid-range homes remain robust in most areas, the high-end is now experiencing a buyer’s […]

The Gift of the Shift!

Sometimes the simplest ideas are the most profound. Ever notice when you hear or read something that seems so simple, but it totally crystallizes a new way of thinking? Here’s why I bring it up: Last week I was asked to speak to a couple teams in our Team+ coaching program who got together for […]

3 Simple Rules for Highly Effective Role Plays

I know you’re busy. I know you have a million things on your plate. I also know you want to be the best salesperson you can be. That’s why, no matter how busy you are, it’s so critical to schedule practice time into your calendar. Role playing should be part of your morning routine, day […]

A Must-Read Resource for Any Video Marketer!

Have you put an additional emphasis on video in 2018… Or are you still struggling to step in front of the camera? No matter where you’re at with video marketing, there’s always more to learn. And there are few better educational resources than the Real Estate Video Influencers Guide recently released by BombBomb. I’m so […]

Why Content and Data Mean Everything to Growing Your Business – #TomFerryShow

Anytime I can expose people to great ideas makes me so happy. So I was practically giddy to share special guest speaker Mark Roberge at our recent Team+ Retreat in Boston, a private event exclusively for our Team+ coaching members. Mark is the former Chief Revenue Officer at HubSpot and author of the fantastic book, […]

3 Things the Market Is Practically Begging You to Do

Let me ask you a question: When you think about the things you do every day, are your actions dictated primarily by intuition or by data? Data-driven action steps are good things in today’s economy. Pay attention to the data, listen to the market, and serve accordingly. That’s what I’ve got for you today. When […]

More Great Business Tools You Should Be Using

A while back, I did a #TomFerryShow about 6 Killer Tools to Stay Ahead of the Competition. Today I want to add four more. My buddy Greg Robertson is the President and co-founder of W+R Studios, makers of Cloud Agent Suite. Together we’ve teamed up to offer you an extraordinary “test drive” of their services for […]

Real Estate Scripts Roundup: 11 Scripts to Win More Business

We talk a lot about real estate scripts on the #TomFerryShow and in this blog. Why? Because they’re difference makers. When you know what to say… …You pick up the phone more frequently. …You deliver with confidence. …And you convert more business. There are three script-related episodes of the #TomFerryShow I want to remind you […]

Sales & Growth Strategies with Tiffani Bova – #TomFerryShow

On Wednesday, August 8, Salesforce’s Global Customer Growth and Innovation Evangelist Tiffani Bova will take the stage as one of two keynote speakers at this year’s Success Summit in Anaheim. With that appearance still four weeks away, I wanted to give you a sneak peek of her wisdom into helping salespeople grow their businesses… …So I […]

Agent Q&A: 8 Great Questions! – #TomFerryShow

It’s time for another fun-filled and information-packed Q&A episode of the #TomFerryShow! As usual, I encourage you to watch the full show to get the complete picture, while here in the blog I’m breaking down three of the most interesting questions.   What’s the Best Way to Learn Your Local Market as a New Agent? […]

20 Insanely Important Lessons for New Agents – #TomFerryShow

Anne Schreiber is on track to sell 100 homes in San Diego this year. Jeremy Cady is pacing toward 120 closed transactions between his two markets of Atlanta, GA and Jacksonville, FL. I recently had the opportunity to get these two Rockstar agents in the same room at the same time to pick their brains […]

Where Does Your Business Need Help Most?

Quick… rate your business in each of these 5 categories on a scale of 1-10: Marketing & Lead Generation Lead Conversion Productivity Hacks Teams Coaching & Acceleration In my 30+ years of working with real estate professionals, these five topics have repeatedly emerged as the most crucial to agents’ success. So… Where do you need […]

4 No-Brainer Hacks to Generate Listings Now! – #TomFerryShow

Not everyone who has considered selling their home has a FOR SALE sign in their front yard, right? So the question then becomes… How do you get those people who have been contemplating a sale to take that next step and open the door to a conversation with you? Marketing and prospecting are geared toward […]

13 Ways to Maximize Your Next Open House – #TomFerryShow

What if I gave you the opportunity to talk to an average of 10 people who are considering selling their house PLUS a whole bunch of interested buyers… EVERY weekend! What would that be worth to you? Here’s what I’m getting at… Springtime means Open House season! Are you excited? Or do you dread the […]

4 Crucial Content Categories Every Agent Should Be Creating

Becoming the “knowledge broker” in your marketplace doesn’t just happen. It takes work. No matter how experienced you are, no matter how successful you’ve been, people aren’t going to universally consider you the premier local resource for real estate information — unless YOU make that happen. The way to make that happen is by consistently […]

The Top 12 Lead Generation Sources for Real Estate Success – #TomFerryShow

Where’s your next seller lead coming from? The answer to this question tells me a lot about your real estate business. If you have no idea, you’re in trouble. It means you’re operating without a strategy. Flying by the seat of your pants. Rolling the dice on your career… …On your future! So, what’s your […]

Why is My Listing Not Selling? The Re-list Strategy – #TomFerryShow

Do you have a listing that just isn’t selling? Or even worse, sellers are dominating the conversation because of what is happening in the national media? I’ve got solutions for both of those scenarios so that you can sell your properties faster and get your customers what they want.

Be More Assumptive to Be More Influential – #TomFerryShow

The language you use with your customers is so important! You and I both know that you can enhance your ability to be influential simply through the words you are using. That’s why today I want to show you how to use this language pattern with your customers…

Understand Your Real Estate Clients – #TomFerryShow

Has there ever been a time when you had deep levels of rapport with a client? Think of a time when you knew EXACTLY what was going on in your client’s head and WHY they’re making decisions. On the flip side … have you ever had a client that said they wanted to buy a home, but they […]

What To Do When Inventory Is Low – #TomFerryShow

We all know that the spring market is here and inventory is low especially at the bread-and-butter price points! What are you doing to go the EXTRA MILE to serve your client and help them find their dream home? Today, I’ll show you the solutions to help you get the win with your clients!

How To Get the Listing Every Time

Do you feel like you’re losing the listing more often than not? Here’s what I tell all of my coaching members … whether or not you win the listing is based on ONE main factor… Your listing presentation.

The Top 5 Most Watched #TomFerryShow

2016 was a great year for the #TomFerryShow. It means the world to me that so many of you regularly watch the show. With episode 100 only a few weeks away, I thought we could review some of the best lessons from the most popular shows in 2016. Here’s our top five most watched episodes […]

3 Questions to Attract More Listings – #TomFerryShow

Whenever I have a discussion with someone in the industry, whether it’s a top agent or business leader, we all come to the same conclusion… There is such a HUGE opportunity in this market to be listing as many properties as you can (yup, even in the high end … and I’ve got a special […]

3 Easy Steps to Instant Rapport – #TomFerryShow

People like to do business with people they know, like, and trust! I hope you have been enjoying this 3 Part Series on how to be a lean, mean, appointment setting machine! This week I’m going to show how you can connect with customers in a way that removes the sales barrier in less than […]

Maximize the Spring Selling Season – #TomFerryShow

We all know that the spring selling season is an opportunity to make a significant amount of cash for the year. The weather’s getting better (in most places) and people want to be in their new homes before summer. So it’s super important that you make sure you’re generating leads, going on appointments, taking listings, […]

5 Ways to Improve Your Listing Presentation Today – #TomFerryShow

I’m soooo excited about this episode of the #TomFerryShow. My friends, this is the one episode you’ve been waiting for that is going to make the biggest difference in your business. Bookmark this video and watch it over and over again to ensure you are mastering every step of these powerful listing presentation tips. Now, […]

7 Reasons to List During the Holidays

Don’t buy into the myth … that no business happens during the holidays. The holidays are a time of clear separation…separation between the agents who slow down, and the agents who ramp up to book a ton of appointments to set themselves up for success and start the new year off right. Here are 7 reasons to […]

Earn 7% Commissions Every Time – #TomFerryShow

  Commission compression isn’t coming – it’s here. As the real estate market has heated up we’ve seen a flood of discount brokers and lazy agents that have caused sellers to think that 4-5% commissions are okay and the norm. I’m here to tell you that you’re worth so much more!

Secrets to Selling 126 Homes – #TomFerryShow

We got the extraordinary Debbie Holloway in the house for this episode of the #TomFerryShow! For those who don’t know Debbie, she was a powerhouse agent and the last year before she sold her real estate practice, closed 180 transactions! Debbie is now a Tom Ferry Coach helping agents take their business to the next level! Make sure […]

10 Ways To Improve Your Listing Presentation – #TomFerryShow

Go to (1:47) to hear about a “coming soon” listing video strategy that will create a high degree of separation between you and your competitors Go to (7:44) to learn about the 3 price strategy of listing a home that helps you build massive rapport with potential sellers Go to (9:32) to learn how to […]

3 Questions to Get More Listings! – #TomFerryShow

Watch this video and make sure to focus on these highlights: Go to (0:54) for 3 questions that can turn any conversation into a listing opportunity Go to (3:22) to learn the perfect way to set seller expectations and help you build massive rapport So, let me ask you a question. Does what you say […]