Join Tom's VIP List Get Ideas, Inspiration, and Insights of Social Media and other Real Estate topics directly to your inbox...Sign Up for Free


New Agent Primer: 19 Tips for Getting Started in Real Estate

Being a new real estate agent can be scary. You’re in a new world. You’re not receiving a salary. Real estate school barely taught you anything relevant to actually achieving success in this industry. So today, I’m creating a path forward for you with 19 tips for getting started in real estate. We’ve got a […]


Real Estate Scripts: My NEW Best Response for “How’s the Market?”

Things change in this industry all the time. But since at least 2009, I’ve stuck with a script I feel is the best response to the question you probably hear five times a day, if not more: “How’s the market?” (Want proof? Check out this babyface.) But that was then. This is now. A few […]


Why I’m Bringing Back BluePrint for 2021

I hope you’re seeing the same thing I am. As I talk with agents and brokers and industry heavyweights… As I see mortgage rates at or near all-time lows… When I hear the stories about the incredible demand for housing right now… …I see nothing but tremendous opportunity in the marketplace for 2021. And that’s […]


Lessons Through Adversity: Revisiting My Top 10 Most-Read Blogs from 2020

Even in a year that many of us would like to forget, there are lessons to be learned. You might even say it’s years like 2020 that teach us the most… because we’re constantly being challenged and asked to seek out new solutions. With that in mind, I thought I’d use today’s last blog of […]


12-Week Challenge: Lift Up Your Local Businesses – #TomFerryShow

Welcome to the Local Business “Leg Up” Challenge. There are no rules. There’s no hashtag. There are no prizes. It’s just about doing your part to help fellow entrepreneurs in need. While we in real estate are fortunate to be able to continue conducting business and triumphing in the face of adversity, many others don’t […]


How to Make 2020 the Beginning of a Beautiful Run – #TomFerryShow

I know a lot of people who achieved truly extraordinary sales years in 2020. Yet back in early/mid-March, many of those same people felt frozen in their tracks, wondering if they’ll be able to sell another house until the pandemic was over. So what changed? They got resourceful. They innovated. They adapted. And perhaps even […]


5 Core Growth Tips for 2021

I love your ambition! Over this past weekend, I asked people to share their 2021 goals in my Instagram Stories and then I provided some feedback. Let me just say I’m impressed with how lofty many of your goals are! When I took a step back and looked at what everyone wanted to accomplish and […]


Multiplying Success: How to Leverage A Closed Listing into More Transactions

I recently got asked how a new agent could leverage their first closed listing into additional transactions. I offered my congratulations and gave a few tips, but the reality is that this is what every agent – young or old, brand-new or experienced – should be doing every time they sell a property. Why? Because […]


Real Estate Fundamentals: 5 Daily Disciplines for Massive Success – #TomFerryShow

If you’re sick of feeling – scratch that – knowing that you’re capable of more, but just can’t seem to get over that hurdle, today’s #TomFerryShow is for you. Sometimes it’s about going back to the fundamentals and making sure you’re doing the things necessary to create success. And today, I’m giving you five daily […]


10 Things Real Estate School Didn’t Teach You… But You Need to Know

It’s some of the best advice I ever received… When I was about 20 years old, my mentor W.E. “Bill” Mitchell told me: “Don’t focus on money. Focus on learning everything you can about your chosen field.” And I think that advice is just as applicable to you as a real estate agent as it […]


3 Critical Questions to Make 2021 Your #BestYearEver – #TomFerryShow

Do you want to be more efficient in 2021? Do you want to attract business more easily in 2021? Do you want to sleep well at night in 2021 – and beyond – because your finances are in good shape? If you answered a resounding YES to each of those, then today’s #TomFerryShow is for you! I’ve […]


One Huge, Actionable Takeaway from My Podcast with Ivy Zelman

I hope you listened to or watched yesterday’s podcast where I interviewed Ivy Zelman. Getting 45 minutes of Ivy’s expertise and insights is truly invaluable, so if you missed it, I strongly suggest you go back and catch up. In fact, listen to it a couple times until her knowledge really sinks in so you […]


5 New Agent Mistakes to Avoid When Starting Your Real Estate Career

New agent, rookie, newbie, upstart… whatever you want to call yourself, you’re in an all-new world… and you’re not quite sure where to turn. You feel all alone… and desperate to start making things happen. But mistakes at this stage can slow or stall your progress, and that’s the last thing you need. So I […]


4 Ways to ‘Crush It’ on YouTube in 2021 – #TomFerryShow

FACT: YouTube ranks immediately behind Google as the world’s second-most trafficked website. ANALYSIS: You better have a good, strong presence on YouTube. QUESTION: Do you? – – – Well, do you? I hope so, but if not, Jason Pantana stepped in to share some great insights and four ways to “crush it” on YouTube in […]


3 Steps to Overcome the Resistance to Making Your Calls – #TomFerryShow

I talk with a lot of successful agents on a regular basis. And if I had to boil down what makes those people so successful, it’s not that they’re all insanely innovative and breaking new ground. It’s not that they figured out some marketing “hack” no one else knows. It’s not dumb luck. It’s one […]


One Big Decision You Need to Make to Shape the Future of Your Business

They say the only constant is change. That’s definitely true for the real estate industry, and especially in this moment of time. At Success Summit earlier this month, I talked a lot about where the industry is headed and what it means to embody the Agent of the Future (A.O.T.F.). Because there’s no question about […]


6 Tips to “Google-Ready” Your Business for 2021 – #TomFerryShow

Imagine… A homeowner sees your signs in her neighborhood. Maybe she’s seen your ads in her mailbox on online. Then she decides to sell. If she doesn’t have an agent already in mind, what do you think is her next step? She’ll likely do her due diligence and conduct her own research about YOUR NAME […]


TEAM SPOTLIGHT: A Proven 100-Day Plan to Successfully ‘Onboard’ New Agents

By Debbie Holloway, Head of Team+ Coaching Onboarding your sales agents is a critical part of building a profitable and happy team. This is where you can “make it or break it” when it comes to having a great culture the solid team I’ve asked Jenny Turner, brokerage owner and team leader of the Lovejoy […]


Summit Insider: What’s Happening at Success Summit 2020!

Without a doubt, 2020 has been the year of adjustments, adaptation and being willing to roll with the punches. And maybe that’s a good thing. Because if the first two days of Summit have proven anything, it’s that we’re all capable of achieving amazing results when we commit to new behaviors. Let me share with […]


3 Killer Real Estate Productivity Apps You Should Install Right Now – #TomFerryShow

The more efficient you can become in your business, the more success you’re going to enjoy and more money you’re going to make. With that in mind, we’re introducing you to three productivity-enhancing apps you should definitely be using. The video above includes hands-on walkthroughs on how to use these apps, while you’ll find links […]


5 Career-Defining Questions You Need to Answer Now

Would you agree that the pandemic has accelerated change in our industry? Without a doubt, right? So here’s the first big question I have for you today: Are you keeping up? Because the landscape is most definitely changing. Quickly. And if you’re not dialed in and fully committed to adapting how you do business, you’re […]


10 Rules to Strengthen Your Social Media Presence – #TomFerryShow

Whether you’re a social media power user or doing your best by dabbling, guessing and hoping, today’s #TomFerryShow is sure to up your game. I asked my own Social Media Manager Courtney Gracia to join me, and she brought the heat with 10 rules to strengthen your presence. She’s sharing some of her best hacks, […]


50 Truisms I’ve Learned in 50 Years on Planet Earth

I celebrated a milestone birthday earlier this week by turning 50 years young. Crossing that half-century mark got me thinking I should take my own advice and share some of the most meaningful insights I’ve learned through my 50 years on the planet. (After all, just a couple days ago I advised you to create […]


3 Killer Brand-Building Tips to Never Forget

When you stop and think about it from the consumer’s perspective, there are few transactions in life like buying or selling a house. It’s not like buying clothes, a computer, or even a car, where you bite the bullet and try to get in and out of the store as quickly and painlessly as possible. […]


Pillars of Success: Diversify Your Approach to Boost Productivity

What do you want from real estate? Like, long term… Do you want to keep working transaction after transaction? Or do you want more… to grow, expand, and build your business? Either one is fine, but I’ll warn you – without something to strive for… an eye toward growth and progress… it’s much easier to […]


What You Can Expect at Success Summit 2020

If you’ve ever been to Success Summit before, you know it’s much more than a training event. We like to be loud, get our bodies moving, and have a lot of fun, too. I look forward to those experiences all year long, as do many attendees. We will get together… to jump (If you know, […]


7 Encouraging Thoughts to Keep You Moving Forward

There’s a lot of heavy stuff happening right now. It’s sad. It’s frustrating. It’s demoralizing. And if you’re not careful, it can be all-consuming. As a business coach, I find myself in an interesting position. People are rightfully invested in what’s happening now. But my JOB is to keep their businesses moving forward… to help […]


How to Create Your Own Safety Guidelines – and a Powerful Marketing Opportunity!

We’re dealing with a double crisis right now… not only the ongoing health crisis, but a serious inventory crisis in many markets. So what if I told you there’s one step you can take to help overcome both at once… all while setting yourself apart from the competition. How? By creating and aggressively distributing your […]


5 Positive-Minded Daily Reminders You Might Need Right Now

Emotions are heightened. Fear is attacking from all directions. Uncertainty will consume you, if you let it. All of which leads me to one conclusion: We need positivity in our lives now more than ever. I hope you’re making some sort of positive thinking exercise part of your daily routine. Whether it’s focusing on your […]


5 of Your Most Raw, Real Questions… ANSWERED! – #TomFerryShow

It had been a while since I did a Q&A episode of the #TomFerryShow, and with everything going on, now’s the perfect time to provide some insight directly to you, the viewer. So I reached out via text (Have you texted me yet? 949-216-5466) asking for questions, and I got a lot of really great […]


11 Choices You Need to Make for Life & Business After-COVID (AC)

A lot of people would probably love to hit a “reset” button and have everything revert back to the normality of Before-COVID (BC). That would be amazing. But it’s not reality. We’ve all been confronted with a very serious challenge, and we’ve responded. We’ve had to look inside ourselves, adapt to a new environment, and […]


Making May Your Breakthrough Month

They say “April showers bring May flowers.” So then… what does April resourcefulness bring to May? Or April confidence? Or action? We’re about to find out. And I’m excited. Because I saw those traits emerge in April, and I’m definitely not looking at this month like an ordinary May. I’m looking at it as a […]