Join Tom's VIP List Get Ideas, Inspiration, and Insights of Appointment Setting and other Real Estate topics directly to your inbox...Sign Up for Free


7 Video Show Ideas to Maximize Relevancy in Your Market – #TomFerryShow

I’m always grateful for having listened and acted on the advice to start making videos. That moment really helped further my career in exponential ways.  I’ve had the fortune to connect with people from different parts of the country and all around the world.  It really warms my heart to know that my message is […]


Go Big With A MEGA OPEN HOUSE – #TomFerryShow

Standing out from the competition might be a hard task, but with a little help, I’m sure you can differentiate yourself from the sea of agents.  I’m continuing my mission to guide you towards your own successful path. One way you can project your services and attract the right clients is to organize and hold […]


Your First Responsibility Every Day: How to Avoid the Real Estate Rollercoaster

I promise you this: Today’s blog might not be the longest or most in-depth one I’ve ever written. But it very well could be the most impactful. I’ve been around this industry for a long time, and if there’s one scenario I’ve seen way too often, it’s this: The Real Estate Rollercoaster. Have you heard […]


5 Winning Strategies to Attract More Listings – #TomFerryShow

I’m continuing with my goal of leading you on the path of success, which includes answering questions you may have about your business that are keeping you up at night. If you have one of your own, record your question and email the video to me at tfs@tomferry.com On today’s #TomFerryShow episode, I answer a […]


A Brighter Path Forward for Your Business

I have something cool and new to show you. But for context, you need the full story… which began several years ago. That’s when I challenged my team to make us the first and only “tech-enabled” coaching company. The idea of combining the personal touch of a dedicated business coach with the advantages of technology […]


4 Tactics to Run Your Business Like a Boss – #TomFerryShow

Welcome back to an all-new season of the #TomFerryShow! Our goal with this new season is to bring even more intentionality to the show as well as to integrate viewer questions that will be answered. Send your submissions to tfs@tomferry.com! For today’s episode, I start by answering a question from an agent and then move […]


The Dawn of a New Era in Tech-Enabled Coaching. Introducing illūm.

We’re excited to tell you about illūm, the newest version of The HUB. The best coaching platform in the business has taken a huge leap forward, with new features, a new look, and now even more you can do from your phone. Let’s dive in and see what’s new: New Look & Feel More intuitive, […]


Case Study: How to Overcome Your Fear & Thrive with Video Marketing

Today I want to share with you a story that inspires me, and can definitely help you. It’s about one of our coaching members named Robert Ott. He works out of Issaquah, WA and serves the Greater Seattle area. If you read this blog frequently, you know how much I believe in the power of […]


The Cure for Commission Compression (And So Much More)

Many markets around the globe are suffering from commission compression… That nagging syndrome where everyone expects you to do your job – which you do damn well – for less money than you deserve. With discounters and disruptors all seeking a piece of the real estate pie, it’s more important than ever for you to […]


What You Missed if You Weren’t at Shift!

I love what I do. I just wrapped up our first-ever Shift! event where I spent the last two days playing host and speaker. But it was so much more than that for me… Why? Because we brought in some of the most phenomenal guest speakers, and I spent much of those two days in a seat in […]


How to Slay Big, Important Projects That Move Your Business Forward

Here’s the situation: You have a big project coming up that requires everything you’ve got… Maybe it’s an important listing presentation, or mapping out your marketing strategy. Or maybe it’s finally mastering that elusive script you need to reach the next level, developing your long-term vision or just figuring out how to better operationalize and […]


4 Winning Ways to Get the Most from Every Prospecting Session

Last week we talked about the need to be willing to get punched in the face when prospecting. Of course not literally, but figuratively. Assuming you accepted that challenge, this week I want to continue the conversation by helping you focus on developing the right mindset in order to successfully follow up on and convert […]


2 Actions & 1 Script to Become Listing Dominant – #TomFerryShow

Which scenario sounds more appealing to you: Writing offers for buyer clients, continually hoping to write the most compelling offer in a highly competitive environment? Or… Sitting back and having multiple buyers all trying to out-bid each other to buy your listing? Yeah, kind of a no-brainer. It’s good to be listing dominant. But how […]


Are You Willing to Get Punched in the Face?

If you’ve been to a tourist hotspot like Venice Beach or Downtown Las Vegas in the last couple years, among all the sunglass vendors and street performers, you might have witnessed a weird new phenomenon: People who are willing to be punched or kicked in exchange for money. Yep, you give a complete stranger $20 […]


6 Winning Hacks to Get More Done in Less Time – #TomFerryShow

I know your days are busy. But I also know this – there are different types of “busy.” There’s good busy, where you have appointments booked back-to-back all throughout your day. And then there’s bad busy, where you’re running around doing errands, stuck in traffic, doing paperwork… and likely falling behind on the truly “important” […]


3 Simple Ways to Start Running Plays That Work – #TomFerryShow

I typically try to avoid sports analogies here, but humor me for a second: Have you ever seen a lopsided football game or a basketball game where one team keeps doing the same thing over and over and the other team just can’t seem to stop them? There’s a good reason why that happens: The […]


Gauging Your Q1 Results: 4 Things You Should be Focused On – #TomFerryShow

Here we are in the last week of Q1 2019 already… You’ve spent three full months putting your business plan into action. Or did your plan fly out the window sometime in January and you’ve been scrambling ever since? (Or, for some of you, was there ever a plan?) That’s what today’s #TomFerryShow is all […]


The Power of Right Focus – #TomFerryShow

When you show up for work – whether that’s your home office or your actual office… Do you already know what you need to do for the day? Whether it’s… A task list bouncing around your head (Good) A sticky note prepared the day before (Better) A fully structured schedule built into your phone (Best) […]


15 Winning Ways to Bounce Back After a Setback

A recent post in our private Facebook Group for coaching members did two things: Got me thinking about how important it is to move on after a defeat, and… Made me so proud to read some of the responses our members shared in response. Here it is, from coaching member Kim Tarbox in Scarborough, Maine: […]


Bill Pipes Guest Blog: 7 Life Lessons I Learned Climbing Aconcagua

Editor’s Note: My buddy Bill Pipes is more than our master sales trainer and presenter of Sales Edge. He’s an adventurer always pushing himself to conquer new goals, and he recently experienced one of the most harrowing adventures of his life. Along the way, he learned some amazing lessons for life and business. I asked […]


A Glimpse Inside This Week’s Elite+ Retreat

Fourteen hundred of the world’s best agents converged on San Diego earlier this week for our event. But in reality, Elite+ Retreat is their event. I’m basically the facilitator… the event planner. Sure, I hosted a few sessions. But the real stars of this event are the guest speakers and the phenomenal Rockstar attendees who […]


One Big Scary Trend & Three Strategies to Overcome It – #TomFerryShow

Let’s get real here… There are large groups of people out there trying to put you out of business. There’s so much money generated by the real estate industry, it’s no surprise that lots of people want a piece of that pie. Discounters, iBuyers, new hybrid models… Many of which are very well-funded. They’re all […]


Conversion Made Easier: 3 Reasons to Overcome Your Aversion to Scripts

We’ve all had one of those experiences with a salesperson or customer service rep who is obviously reading from a script… and doing it poorly. Do you know why that’s a total bummer to me? Sure, it’s cringe-worthy and we feel embarrassed for the guy. But the real reason it bums me out is because […]


Answering Your Most Important Business-Building Questions – #TomFerryShow

Hopefully you’ve seen the advice I’ve been sharing in my Instagram Stories lately. I’ve received a ton of questions, so if I haven’t answered yours yet, keep submitting and I’ll get to it eventually. If you’re not following me, start now >> https://www.instagram.com/tomferry/ I thought it’d be fun to dig into nine of those questions […]


You Need to See This: My Top 10 Videos of 2018

At the end of 2018, I asked my team to look back at all the videos we created throughout the year. I wanted to know which ones got the best engagement, the most views, and resonated the strongest with you, the viewer we’re creating them for. We narrowed it down to a “Top 10” list […]


The Definitive Listing Presentation Primer for 2019

It’s time to shake things up. 2019 isn’t going to be “more of the same.” A changing market means this year is likely to challenge you more. It’s going to require a new, stronger approach to the things you do. And there are few elements of your business more important than your listing presentation. Think […]


Face Your Fears to Become Your Best Self – #TomFerryShow

I love stories about people triumphing over adversity. That’s why I was so happy to welcome David Goggins into my office for this episode of the #TomFerryShow. David took what could have been a tragic tale and turned it into something beautiful… and inspiring… and truly extraordinary. You may have seen him at our 2017 […]


7 Hot Tips to Capitalize on Expireds Now!

We’re on Day 3 of the new year and I sincerely hope you’ve booked some appointments already. The best agents aren’t “easing” their way into the New Year. They jumped in bright and early on January 1… And for good reason! Early January for real estate professionals is sort of like the opening of hunting […]


Holiday Project: Create Your “Vision Board 2.0” to Crush 2019

Chances are you might have some “down time” over the next week or so before ramping back up for the new year. I’m going to suggest a fun exercise to make good use of that time – and it can even involve your family members! Consider it part crafting and part goal setting. Because it’s […]


Master Your Market Knowledge… And Make Good Things Happen!

When coaching member Lynn Hurley recently found herself with a listing that just wouldn’t sell, she turned to her coach for advice. “You’ve gotta know your market,” he advised her. Like many agents, Lynn considered herself knowledgeable about her market. But she soon realized how much deeper her knowledge could go… and how meaningful that […]


7 “Must Do” Actions for the New Normal Market

Some agents are feeling it. Some aren’t. Some are letting others convince them it’s happening. What about you… Has the shift hit you yet? From speaking with agents all over, here’s the general pattern I’ve observed: While sales of low-end and mid-range homes remain robust in most areas, the high-end is now experiencing a buyer’s […]


6 Steps to Make 2019 Your #BestYearEver – #TomFerryShow

Volatility in the market doesn’t mean you need to lower your expectations. I’m a firm believer that 2019 will be full of opportunity and can be your absolute #BestYearEver. If you agree, I’ve got six steps that should form the foundation of your success over the next 13 months. Ready? Let’s go!   2019 #BestYearEver […]


3 Simple Rules for Highly Effective Role Plays

I know you’re busy. I know you have a million things on your plate. I also know you want to be the best salesperson you can be. That’s why, no matter how busy you are, it’s so critical to schedule practice time into your calendar. Role playing should be part of your morning routine, day […]


How Doug Edrington Grew from 100 to 490+ Transactions a Year – #TomFerryShow

Imagine being stuck selling “only” 100 homes a year for three straight years… 😊 Not bad, right? For Chattanooga, TN’s Doug Edrington, it wasn’t bad. But he knew he and his team were capable of so much more. So they went out and proved it. After three straight years of closing 100 transactions, they did […]


Answering 3 Important Questions from the Next Generation – #TomFerryShow

I’m always encouraged when I see fresh faces in the crowd at our events. Over the last few years, I’ve met a lot of bright, super-ambitious, driven young people who have made real estate their chosen profession. It’s exciting to think of the innovations this “next generation” of agents will bring to our industry. It’d […]


3 Rockstar Agents Reveal Their Best Q4 Tips – #TomFerryShow

What do you do when you get 3 agents in the same room who are responsible for more than 650 annual home sales? You pick their brains! You ask them for their secrets to success! You find out what they see on the horizon. That’s what this #TomFerryShow is all about. At last month’s BluePrint […]


Are You Ready for Crunch Time?

This might be a local reference, but stick with me… The Los Angeles Lakers’ longtime PA announcer Lawrence Tanter has a tradition when the fourth quarter of a game is just about to begin. In his inimitable deep voice and confident yet understated style, he says… “Heeeeeeere we go. The FOURTH and FINAL quarter…” When […]


Critical Lessons from One of Summit’s Most Poignant Moments

A poignant moment took place during my “Ask Me Anything” breakout session last month at Success Summit. I want to share it with you for a couple reasons: For one, I think many people will relate to the situation I’m about to describe. (I know I do.) And second, because within my reply was a […]


Four More Creative Ways to Attract Listings (Part 4 of 4) – #TomFerryShow

In the last three weeks, we’ve covered everything from sticky notes to Instagram Live videos, all in the name of helping you attract more listings! This week, we conclude this four-part series with four more strategies to put you in front of sellers. If you’ve missed any of the previous three, get caught up and […]


One Simple Mantra that Means EVERYTHING to Your Success

At last month’s Success Summit, I introduced a theme that I believe has the potential to become a very powerful mantra you can use. It consists of just four simple words. But when taken to heart, it makes all the difference in the world. What is this magical mantra? Ready? Here goes: “This is MY […]


Even More Innovative Listing Attraction Strategies! (Part 3 of 4) – #TomFerryShow

Hopefully you’ve picked up some great new strategies from our series on 16 innovative listing attraction systems. In case you’ve missed it, here’s part 1 and here’s part 2. Today we introduce four more winning strategies in part three! Let’s get to it!   Listing Attraction System 9: Review Letter from the Seller to the Neighbors You know we’re operating […]


Never Let the Vampires Steal Your Energy

I was recently talking with one our super coaches Vanda Martin, and she told me about one memorable event that happened early in her real estate career… It’s a cautionary tale I think is important that you hear, no matter how old you are or how long you’ve been in the business. Before I share […]


16 Killer Listing Attraction Strategies! (Part 2 of 4) – #TomFerryShow

Picking up right where we left off last week, I’m continuing to share 16 of the 33 listing attraction systems I presented at Success Summit early last month. (If you want all 33, it’s not too late to purchase LiveCast and “own” three full days worth of content from Summit 2018 forever.) Let’s get on to the next four methods (5-8)…   […]


The #1 Task You Should Be “Ferociously Intentional” About

Did you hear the news? Three percent of you are actually doing your jobs well. Ouch. Did that hurt a bit? The stats don’t lie: There are 1.3 million real estate agents in the U.S. Only 43,000 of those are really doing it, though… That’s how many people sell more than 25 homes annually. Why? […]


16 Ingenious Ways to Attract Listings Now! (Part 1 of 4) – #TomFerryShow

Where do your listings come from? I hope that’s a tough question to answer… …Because if it takes some thought, that probably means you have a variety of strategies in place that are all delivering listing opportunities to you. If you only have a few – or worse yet, one – it’s an all-too-easy question […]


3 Ways to Shift Your Identity & Change Your Life – #TomFerryShow

Let me ask you a few questions: Do you identify yourself as someone who… …delivers value? …is wealthy? …is healthy? …is ambitious? We all have thoughts about ourselves that run the gamut from positive to negative. I’m sure some of these sound familiar – traits we’re proud of, skills we possess, insecurities we obsess over, […]