An Open House sign-in sheet might cost pennies, but a good one can earn you MASSIVE returns. Welcome to summer Open House season! If your Q1&2 this year have been a little disappointing, this is your opportunity to heat up with the weather and break big with Open Houses to attract a ton of interested […]

Every agent wants to know how to generate more real estate leads, but if we could have our pick of any type of particular real estate leads, what would they be? I bet the answer is listings, right? You want to generate more listing leads, win more listings, and close more listings. Because listings are […]

Since the dawn of civilization (I love when I get to start off like that), whenever people have talked about homes, they were talking about people. Real estate is a people business, maybe more so than any other type of sales. Whether we’re talking about managing your team or converting leads, it’s essential that we […]

Welcome back! Last week we started talking about the 8 Drivers of Geometric Growth I’ll be discussing at BluePrint next month in Anaheim. More specifically, we’re focusing on the very first point, which I call the Five to Thrive marketing strategy. If you want to build your brand into a recession proof, lead generating machine, […]

  As a real estate agent, your success is dependent on your listing presentation and pitch. From start to finish, your realtor listing presentation will showcase who you are and how you bring value to your clients. It should include key metrics like local market statistics, an overview of your selling process, and how you […]

Being a new real estate agent can be scary. You’re in a new world. You’re not receiving a salary. Real estate school barely taught you anything relevant to actually achieving success in this industry. There are plenty of resources out there regarding how to get into real estate that can help you break into the […]

The curse of knowledge is a hindsight bias, likened to an intellectual form of monolingualism. By using insider colloquialism, an orator is perceived as insensitively obtuse and alienating towards their audience. Well, that’s that! Good job, me! Hope you learned a lot and have a great day! Oh, was I not making sense? Sorry… Sometimes […]

Whether you’re a brand-new realtor with a fresh license or a seasoned professional ready to grow your team, one thing is for sure – you need to incorporate a good real estate lead generation process into your real estate marketing strategy. Like anything else, the technology behind lead generation is constantly evolving, and it can […]