Tools & Resources
for Real Estate Agents
Take your business to new heights with our collection of free real estate agent tools. At Tom Ferry, our team has decades of experience helping realtors grow their businesses. We make this happen by equipping them with the knowledge, skills, and real estate marketing tools they can implement into their practice.
Browse our real estate agent resources to see what new skills and information you can add to your arsenal.
Real Estate Agent Tools
Explore Our Resources & Case Studies
Create certainty for yourself in 2025 by carving out time to create your comprehensive 2025 business plan.
Meredith Fogle has developed a unique lead attraction strategy, designed to turn each listing into two more and three buyer leads.
Jenny Hensley was able to 4X her revenue in a record amount of time by using a series of calendars and checklists to amplify her marketing.
Ensure your marketing and lead generation never take a vacation even if you do.
Don’t let the stigma of Expireds stop you from exploring this worthy lead pillar. Because when done right, there’s gold in those Expired listings.
Stop undercutting your chances for success with these reputation-killing blunders.
Get the powerful strategy that produced a 90% response rate and more than $300k annual GCI.
Grow your subscribers, establish yourself as the local expert, and generate more business.
Get the nurturing strategy that led to $1.4 million in annual GCI.
Doubling Down on Old School – When done right, direct mail is alive and well. Let us show you how.
Imagine a steady stream of leads and “come list me” calls rolling in… all from sending out just one marketing email a week!
A case study of how one California agent adds $70,000 GCI to her total solely from this lucrative lead source!
Find out how to achieve “trusted advisor” status with your database, with Real Estate Reviews for Relationships
Easy to Find, Quick to Answer – Learn how to make yourself the go-to resource when people search for agents in your market.
First Rate Return on Relationships -Get the exact approach that earned one Las Vegas agent more than $1 million in 2021 GCI.
Shelley Sakala earned more than $400k GCI last year from just ONE community in her Greater Phoenix, AZ marketplace.
Step-by-step instructions for team leaders to run a highly effective appointment-setting contest
The real estate agent’s guide to dominating on social: 5 helpful resources to eliminate the guesswork from social media
9 powerful tips to help give your buyers a competitive advantage… and put more commission dollars in your pocket
Our latest guide to show you exactly what you need to do to finally achieve that six-figure income!
Top-producing mega-agents reveal their best strategies for attracting business, getting the listing, and negotiating successfully!
There’s more to effective goal setting than just writing down what you want. Find out what you’re missing!
If a lack of structure is killing your productivity, this collection of free downloads is for you.
Instantly download an amazing collection of proven marketing materials to help you LIST and WIN!