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Tools & Resources
for Real Estate Agents

Take your business to new heights with our collection of free real estate agent tools. At Tom Ferry, our team has decades of experience helping realtors grow their businesses. We make this happen by equipping them with the knowledge, skills, and real estate marketing tools they can implement into their practice.

Browse our real estate agent resources to see what new skills and information you can add to your arsenal.

Real Estate Agent Tools

Explore Our Resources & Case Studies

Business Plan 2025
Create certainty for yourself in 2025 by carving out time to create your comprehensive 2025 business plan.

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Unleash the Power of the Viral Listing Strategy | Agent Tools
Meredith Fogle has developed a unique lead attraction strategy, designed to turn each listing into two more and three buyer leads.

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Personal Touch for Powering Profits | Agent Tools
Jenny Hensley was able to 4X her revenue in a record amount of time by using a series of calendars and checklists to amplify her marketing.

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4 Listing Attraction Tactics
Ensure your marketing and lead generation never take a vacation even if you do.

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ChatGPT: Prompt to Perfection
The Real Estate Agent’s Guide to Using ChatGPT as a Superpower.

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Mastering Google Ads
Fill the Sales Funnel with Strong Campaigns for Bottom-of-Funnel Leads.

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Expireds Playbook
Don’t let the stigma of Expireds stop you from exploring this worthy lead pillar. Because when done right, there’s gold in those Expired listings.

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5 Common Social Media Mistakes
Stop undercutting your chances for success with these reputation-killing blunders.

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Open House Case Study
Sign Ins Are Buy Ins – Proven tactics to get more from your Open Houses.

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Non-Owner Occupied
Helping the Small Investor – 90 minutes a day to an extra $150k annual GCI.

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CMA-a-Day Case Study
Get the powerful strategy that produced a 90% response rate and more than $300k annual GCI.

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YouTube - Capture Your Charisma
Grow your subscribers, establish yourself as the local expert, and generate more business.

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Database - 110% Community Focused
Get the nurturing strategy that led to $1.4 million in annual GCI.

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Direct Mail Playbook
Doubling Down on Old School – When done right, direct mail is alive and well. Let us show you how.

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Weekly Email
Imagine a steady stream of leads and “come list me” calls rolling in… all from sending out just one marketing email a week!

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Agent-to-Agent Referrals
A case study of how one California agent adds $70,000 GCI to her total solely from this lucrative lead source!

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Annual Equity Reviews
Find out how to achieve “trusted advisor” status with your database, with Real Estate Reviews for Relationships

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Realtor Success
Success is in the System – Get the paid ads strategy that led to 5X ROI.

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Google Business Profile
Easy to Find, Quick to Answer – Learn how to make yourself the go-to resource when people search for agents in your market.

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Database Playbook
First Rate Return on Relationships -Get the exact approach that earned one Las Vegas agent more than $1 million in 2021 GCI.

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Geo Farming Playbook
Shelley Sakala earned more than $400k GCI last year from just ONE community in her Greater Phoenix, AZ marketplace.

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Team Prospecting
Step-by-step instructions for team leaders to run a highly effective appointment-setting contest

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Social Media Simplified
The real estate agent’s guide to dominating on social: 5 helpful resources to eliminate the guesswork from social media

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Ultimate Offer Acceptance
9 powerful tips to help give your buyers a competitive advantage… and put more commission dollars in your pocket

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Google Ranking Success
How to become Google’s Favorite local agent using back-end digital hacks

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New Agent Tactics
Our latest guide to show you exactly what you need to do to finally achieve that six-figure income!

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Million Dollar Strategies
Top-producing mega-agents reveal their best strategies for attracting business, getting the listing, and negotiating successfully!

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Goal-Setting Guide
There’s more to effective goal setting than just writing down what you want. Find out what you’re missing!

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Time Management ToolKit
If a lack of structure is killing your productivity, this collection of free downloads is for you.

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List & Win Bundle
Instantly download an amazing collection of proven marketing materials to help you LIST and WIN!

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