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Tools & Resources
for Real Estate Agents

Take your business to new heights with our collection of free real estate agent tools. At Tom Ferry, our team has decades of experience helping realtors grow their businesses. We make this happen by equipping them with the knowledge, skills, and real estate marketing tools they can implement into their practice.

Browse our real estate agent resources to see what new skills and information you can add to your arsenal.

Real Estate Agent Tools

Explore Our Resources & Case Studies

ChatGPT: Prompt to Perfection
The Real Estate Agent’s Guide to Using ChatGPT as a Superpower.

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Mastering Google Ads
Fill the Sales Funnel with Strong Campaigns for Bottom-of-Funnel Leads.

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Expireds Playbook
Don’t let the stigma of Expireds stop you from exploring this worthy lead pillar. Because when done right, there’s gold in those Expired listings.

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5 Common Social Media Mistakes
Stop undercutting your chances for success with these reputation-killing blunders.

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Open House Case Study
Sign Ins Are Buy Ins – Proven tactics to get more from your Open Houses.

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Non-Owner Occupied
Helping the Small Investor – 90 minutes a day to an extra $150k annual GCI.

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CMA-a-Day Case Study
Get the powerful strategy that produced a 90% response rate and more than $300k annual GCI.

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YouTube - Capture Your Charisma
Grow your subscribers, establish yourself as the local expert, and generate more business.

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Database - 110% Community Focused
Get the nurturing strategy that led to $1.4 million in annual GCI.

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Direct Mail Playbook
Doubling Down on Old School – When done right, direct mail is alive and well. Let us show you how.

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Business Plan 2024
Create certainty for yourself in 2024 by carving out time to create your comprehensive 2024 business plan.

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Weekly Email
Imagine a steady stream of leads and “come list me” calls rolling in… all from sending out just one marketing email a week!

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Agent-to-Agent Referrals
A case study of how one California agent adds $70,000 GCI to her total solely from this lucrative lead source!

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Annual Equity Reviews
Find out how to achieve “trusted advisor” status with your database, with Real Estate Reviews for Relationships

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Realtor Success
Success is in the System – Get the paid ads strategy that led to 5X ROI.

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Google Business Profile
Easy to Find, Quick to Answer – Learn how to make yourself the go-to resource when people search for agents in your market.

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Database Playbook
First Rate Return on Relationships -Get the exact approach that earned one Las Vegas agent more than $1 million in 2021 GCI.

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Geo Farming Playbook
Shelley Sakala earned more than $400k GCI last year from just ONE community in her Greater Phoenix, AZ marketplace.

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Team Prospecting
Step-by-step instructions for team leaders to run a highly effective appointment-setting contest

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Social Media Simplified
The real estate agent’s guide to dominating on social: 5 helpful resources to eliminate the guesswork from social media

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Ultimate Offer Acceptance
9 powerful tips to help give your buyers a competitive advantage… and put more commission dollars in your pocket

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Google Ranking Success
How to become Google’s Favorite local agent using back-end digital hacks

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New Agent Tactics
Our latest guide to show you exactly what you need to do to finally achieve that six-figure income!

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Million Dollar Strategies
Top-producing mega-agents reveal their best strategies for attracting business, getting the listing, and negotiating successfully!

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Goal-Setting Guide
There’s more to effective goal setting than just writing down what you want. Find out what you’re missing!

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Time Management ToolKit
If a lack of structure is killing your productivity, this collection of free downloads is for you.

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List & Win Bundle
Instantly download an amazing collection of proven marketing materials to help you LIST and WIN!

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Tom Ferry Coaching
Get a Free Real Estate Agent Coaching Consultation

Free Consultation

Library

Tom’s Favorite Books

Mindset, Model and Marketing Book
Mindset, Model and Marketing
Tom Ferry
5 stars

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Life! By Design Book
Life! By Design
Tom Ferry & Laura Morton
5 stars

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Less Doing, More Living Book
Less Doing, More Living
Ari Meisel
4 stars

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The Miracel Morning Book
The Miracel Morning
Hal Elrod & Robert Kiyosaki
4 stars

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The Compound Effect Book
The Compound Effect
Darren Hardy
5 stars

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Think Out of the Box Book
Think Out of the Box
Mike Vance & Diane Deacon
4 stars

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What to Say When you Talk To Yourself Book
What to Say When you Talk To Yourself
Shad Helmstetter
4 stars

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The Time of Your Life
The Time of Your Life
Anthony Robbins
4 stars

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Top Dog: The Science of Winning and Losing Book
Top Dog: The Science of Winning and Losing
Po Bronson
4 stars

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The Psychology of Success Book
The Psychology of Success
Brian Tracy
4 stars

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Good to Great Book
Good to Great
Jim Collins
4 stars

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Infinite Self Book
Infinite Self
Stuart Wilde
4 stars

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Free Resources for Real Estate Agents

Don’t miss out on generating leads or closing deals because you’re not using resources readily available to you. We have an expansive collection of free resources for real estate agents that you can use to scale your business and reach your goals. From real estate agent tools like business plan templates and listing strategies to case studies and learning materials, we have an excellent selection of real estate agent resources you can implement into your practice.

Agent Tools

Whether you find your business plateauing or you’re trying to tap into a new market, there are several real estate agent tools that can help you reach your milestones at any part of your journey. In our collection of real estate agent tools, you’ll find resources centering around different categories, including:

  • Business growth: From business plans to scripts for real estate agents, these tools provide information on how to grow your business and set it up for success. You’ll even find strategies on how to get listings in competitive markets and strategies on how to negotiate successfully.
  • Marketing: To attract more leads and close more deals, you’re going to need to market yourself and your business. Our real estate marketing tools include resources on how to succeed in Google rankings, a compilation of listing strategies, and a collection of marketing materials to help you list and win.
  • Productivity: In competitive markets, you and your team need to be ahead of your competitors. This is where productivity comes in. Our tools can help boost efficiency in the workplace, so you get listings and stay ahead of the game. Resources like our time management toolkit and goal-setting guide will help keep you on track.
  • Listing tools: Whether you’re trying to secure leads to close a deal, we have a wide range of real estate listing tools you can use.

In addition to these real estate agent tools, you’ll find plenty of other free resources for real estate agents at Tom Ferry, such as our real estate podcast and real estate tips and tricks videos. Through these resources, you’ll be able to learn from experts in the industry to help you market, generate leads, stay up to date on trends, and compete in competitive markets.

Case Studies

Case studies capture a wide range of different perspectives to provide a more holistic understanding of a concept. At Tom Ferry, our collection of real estate case studies cover various topics to show how successful different real estate strategies can be. With a thorough understanding of the effectiveness of a strategy, whether it’s the power of Facebook Ads or the importance of community outreach, our library of case studies walks you through the secrets to success.

Our eight proven case studies have generated over $4 million in gross commissionable income (GCI), showing the impact of different real estate strategies. For example, you can learn how open houses have generated over $675k in annual GCI, or how targeting expired listings have brought in more than $575k in annual GCI.

Tom Ferry real estate coaches have the experience, knowledge, and real estate agent resources designed to help you succeed. And don’t just take our word for it. Browse our Tom Ferry coaching reviews. Here, you’ll see the direct impact our coaching services have had on our clients, such as tripling the annual GCI for clients or helping others quadruple the number of sales per year.

Tom’s Favorite Books

To be a successful real estate agent, you need to be a lifelong learner. One of Tom’s keys to success is having a growth mindset. This means taking time to hone your skills, stay current with trends, and learn new strategies. Below, you’ll find Tom’s collection of his favorite real estate books. In these books, you’ll find inspiration on the science of winning and losing, tips for thinking outside the box, and the psychology of success.

Tom Ferry is the best-selling author of “Life! By Design” and “Mindset, Model and Marketing!” These two books are great real estate agent tools that provide strategies on how to build confidence when presenting and closing to win listings, scale your business, take control of your time, and more.

If you want to learn from expert real estate agents and industry leaders in person, including Tom Ferry, sign up for the Success Summit, where you can network and learn productivity hacks.

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