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Stuck or Scaling: The Bifurcation of Today’s Agents & How to Move Forward Powerfully
Let’s break down some numbers really quick… There are somewhere around 1.5 million licensed agents in the U.S. But of those, only 57% have actually transacted a deal this year. So there’s approximately 850,000 agents handling this crazy market we’re in right now. And as I look out on everything going on, I can’t help […]
Real Estate Scripts: My NEW Best Response for “How’s the Market?”
Things change in this industry all the time. But since at least 2009, I’ve stuck with a script I feel is the best response to the question you probably hear five times a day, if not more: “How’s the market?” (Want proof? Check out this babyface.) But that was then. This is now. A few […]
Why You (Too) Should Accept My 90-Day ‘Hour of Power’ Challenge
One thing about my role as a coach is I love to see improvement. So if someone reveals a weakness to me, I’m not gonna just “let it go.” I’m going to confront them and challenge them to make things better. Such was the case recently with one of the Rockstar team leaders in our […]
What to Do When Your Listing Isn’t Selling… Even in Today’s Hot Market – #TomFerryShow
“But everything we hear, the market is crazy… Everything is selling quickly for top dollar. Why haven’t you been able to sell our house?” This is not a fun conversation to find yourself in. But it’s an occasional reality of today’s market. For whatever reason – location, price, quality – certain homes seem to be […]
Multiplying Success: How to Leverage A Closed Listing into More Transactions
I recently got asked how a new agent could leverage their first closed listing into additional transactions. I offered my congratulations and gave a few tips, but the reality is that this is what every agent – young or old, brand-new or experienced – should be doing every time they sell a property. Why? Because […]
10 Things Real Estate School Didn’t Teach You… But You Need to Know
It’s some of the best advice I ever received… When I was about 20 years old, my mentor W.E. “Bill” Mitchell told me: “Don’t focus on money. Focus on learning everything you can about your chosen field.” And I think that advice is just as applicable to you as a real estate agent as it […]
5 Simple Steps to Get More Referrals in 2021
It seemed like everything went great. You got along beautifully. You provided excellent service every step of the way. There were no hurdles you couldn’t overcome. The clients were happy… …But they’ve NEVER sent you a referral. Not a one. What happened? And more importantly, how do we fix this? Let’s talk about it… […]
Your Q4 To-Do List: One Action to Take Right Now & Three Big-Picture Tasks! – #TomFerryShow
Every action you take in Q4 is compounded… not only does it impact how you finish this year, but also how you start the following year. That’s why I’m putting a lot of emphasis on what you should be doing now – to finish 2020 strong and set yourself up for greatness in 2021. Today […]
One Huge, Actionable Takeaway from My Podcast with Ivy Zelman
I hope you listened to or watched yesterday’s podcast where I interviewed Ivy Zelman. Getting 45 minutes of Ivy’s expertise and insights is truly invaluable, so if you missed it, I strongly suggest you go back and catch up. In fact, listen to it a couple times until her knowledge really sinks in so you […]
One ‘Uncomfortable’ Idea to Generate More Listings Now – #TomFerryShow
Want to know a market segment you should be pursuing for new listings, but probably aren’t? NOO! That wasn’t an over-dramatic, Darth Vader “no.” It was actually my answer to the question. Non-owner-occupieds account for 16 percent of all properties in the U.S. Yet many agents never think about them at all. With extremely low […]
Summit Insider: What’s Happening at Success Summit 2020!
Without a doubt, 2020 has been the year of adjustments, adaptation and being willing to roll with the punches. And maybe that’s a good thing. Because if the first two days of Summit have proven anything, it’s that we’re all capable of achieving amazing results when we commit to new behaviors. Let me share with […]
3 Innovative Ways to Get Your Buyer’s Offer Accepted – #TomFerryShow
We all know demand for properties is a little crazy right now. Pocket listings, multiple offers, bidding wars, etc… So even when you find that “dream house” for a buyer, there’s no guarantee they’ll get it. And losing out is painful – for everyone involved. That’s why I want to help make it more likely […]
How to Get the “Swipe Up” Feature in Instagram Stories Without Needing 10,000 Followers – #TomFerryShow
Are you using Instagram Stories Ads as a way to promote yourself and your listings? It’s a great opportunity that many agents aren’t taking advantage of. As opposed to 85% of Facebook videos that are watched with the sound turned off, 60% of Instagram Stories videos are watched with the sound turned on. Which makes […]
3 Communication Skills to Forge Stronger Relationships & Close More Deals – #TomFerryShow
We all know one of those competitors who is able to make communication with his or her clients seem so smooth and effortless. Maybe they’re a natural… Or maybe they just know the secrets I want to share with you today. There’s a lot more to effective communication than the words coming out of your […]
Show Sellers Options to Overcome the No. 1 Listing Objection Right Now – #TomFerryShow
Two weeks ago on the #TomFerryShow, I gave you four scripts to maximize your listing opportunities. Today we’re continuing on that theme with one specific objective in mind: Overcoming THIS objection: “If it’s such a seller’s market and there is no inventory, where would we go?” You know that you can help people find the […]
13 Powerful Life & Business Quotes from GaryVee to Guide Your Actions – #TomFerryShow
I’m so excited to have Gary Vaynerchuk returning as our Success Summit 2020 keynote speaker September 1-3. (Early Bird pricing will be gone soon… do you have your ticket?) I’m also excited I got some time with him recently to dig into some meaty topics, and he delivered as only he can – unfiltered, straight […]
4 Scripts to Maximize Listing Opportunities Right Now! – #TomFerryShow
Tell me if this sounds familiar… You open the MLS to find a new listing from the “usual suspect” in your market… Or you drive down the street and there’s yet another new sign in a yard, and yep, it’s from that same agent… “HOW DO THEY KEEP GETTING ALL THESE LISTINGS WHEN ALL I’M […]
How to Differentiate Yourself from the Competition in Four Simple Steps – #TomFerryShow
I’m going to share a harsh reality you need to know. Ready? Here it comes. It doesn’t matter how good you are in this business… (Keep reading.) …UNLESS you can figure out a way to communicate your abilities to consumers effectively. See where I’m coming from? You might be the most prepared, most diligent, best […]
3 Powerful Ways to Boost Your Confidence & Book More Appointments
School is ending. Stay at Home orders are being lifted. Summer is a few days away. All of which means one thing: It’s PRIME TIME for appointment setting! Without a doubt, there’s a lot of pent-up demand in the marketplace right now, so it’s more important than ever that you make appointment setting part of […]
Prioritizing Your Daily Disciplines to Create the Long-Term Results You Desire – #TomFerryShow
Tell me if this sounds familiar: You’re so-called “busy” all day… Replying to emails. Returning calls. Playing phone tag with an appraiser. And suddenly, it’s early evening and you say to yourself: “I didn’t get any of the things I needed to do done today.” … Let’s fix that. Busy and Productive Are Not […]
7 Encouraging Thoughts to Keep You Moving Forward
There’s a lot of heavy stuff happening right now. It’s sad. It’s frustrating. It’s demoralizing. And if you’re not careful, it can be all-consuming. As a business coach, I find myself in an interesting position. People are rightfully invested in what’s happening now. But my JOB is to keep their businesses moving forward… to help […]
Our Best Tips to Create a Supercharged Listing Presentation – #TomFerryShow
Hey there! The videos are down here this week! With businesses opening back up and people getting out and about, it’s serious “go time” for your business. That’s why last week, I asked for permission to act as your coach and challenged you to four assignments I advise right now. If you didn’t catch that […]
How to Create Your Own Safety Guidelines – and a Powerful Marketing Opportunity!
We’re dealing with a double crisis right now… not only the ongoing health crisis, but a serious inventory crisis in many markets. So what if I told you there’s one step you can take to help overcome both at once… all while setting yourself apart from the competition. How? By creating and aggressively distributing your […]
5 Positive-Minded Daily Reminders You Might Need Right Now
Emotions are heightened. Fear is attacking from all directions. Uncertainty will consume you, if you let it. All of which leads me to one conclusion: We need positivity in our lives now more than ever. I hope you’re making some sort of positive thinking exercise part of your daily routine. Whether it’s focusing on your […]
5 of Your Most Raw, Real Questions… ANSWERED! – #TomFerryShow
It had been a while since I did a Q&A episode of the #TomFerryShow, and with everything going on, now’s the perfect time to provide some insight directly to you, the viewer. So I reached out via text (Have you texted me yet? 949-216-5466) asking for questions, and I got a lot of really great […]
11 Choices You Need to Make for Life & Business After-COVID (AC)
A lot of people would probably love to hit a “reset” button and have everything revert back to the normality of Before-COVID (BC). That would be amazing. But it’s not reality. We’ve all been confronted with a very serious challenge, and we’ve responded. We’ve had to look inside ourselves, adapt to a new environment, and […]
3 Ways YOU Can Help Solve the Zero-Inventory Dilemma in Your Market – #TomFerryShow
You basically have two choices… You can sit around and whine while waiting for more inventory to come on the market, or you can be part of the solution. Before you decide, let me tell you this much: Buyer activity is through the roof on all the major online portals Interest rates are at or […]
NOW is the Time to Double Down on Booking Appointments – #TomFerryShow
Look, I’m gonna try to make this really simple. Whatever you focus on is what you get more of. So if you focus on drama, you get more drama. If you focus on making calls, you make more calls… but that doesn’t necessarily mean they are productive calls. If you focus on leads, you get […]
Revealing the Secrets to a Highly Effective “Virtual” Listing Presentation – #TomFerryShow
How successfully have you adapted your business to meet the needs of today’s consumer? Never fear… I’ve got two Rockstar agents willing to help you out. On a recent Pivot webinar, coach Eileen Rivera from Long Beach, CA and top-producing agent Carolyn Young from Loudoun, VA shared their best tips for conducting a “virtual” Listing […]
How to Prepare Now for AC (After COVID) while We’re Still in DC (During COVID) – #TomFerryShow
DOWNLOAD THE 30-DAY ACTION PLAN HERE Simply by the nature of our business working with the best agents in the industry, I’ve been talking to a lot of people who, as a result of this health crisis, have shifted into a higher gear… even when they were extremely active BC, or Before-COVID. Then there are […]
20 Ways to Create Confidence in an Uncertain World
It’s a simple fact of life: When people don’t feel confident about what they’re supposed to do, they often freeze up and don’t do anything at all. And chances are, too many consumers are lacking confidence when it comes to buying or selling a home right now. And you, as an agent, might be right […]
This One Action Will Allow You to Hit the Ground Running When the Time is Right – #TomFerryShow
I strongly believe two types of agents will exist at the end of this crisis. Those who have stuck their heads in the sand and will need to scramble to try to get up to speed… And those who have set themselves up for success and are ready to crush it as soon as it’s […]
Negotiations Now: 4 Tips For Deal-Making Via Email
It’s good to have friends in times like these. Not just for the conversations and support they provide, but also for their insights. Since the world changed, I’ve already called on a friend of mine named Greg Markov from the Real Estate Negotiation Institute twice to share his expertise with our coaching members. On the […]
3 Rules I’m Living By Right Now – #TomFerryShow
Times like these require a reset. For me, I’ve boiled things down to three new rules that are guiding my every move. You may have seen me share this on Insta or Facebook, but I wanted to use today’s #TomFerryShow to dig deeper and really explain how these three rules can dictate what’s really important […]
7 Ways to Bring Humanity Back to Business Right Now
If there’s a silver lining to everything that’s going on right now – especially for those of us under “no gatherings” orders – I think it’s that we’re all realizing how wonderful and essential it is to interact with the human beings in our lives on a regular basis. It reminds me of something I’ve […]
5 Actions Smart Agents Are Doing Now! – #TomFerryShow
These are certainly UNCERTAIN times, if that makes sense. It’s easy to wake up and not know what to do… Try business as usual? Nah. Freak out? That doesn’t help anyone. Develop an all-new plan? Not a bad idea, but what is it? That’s what I want to address with you in today’s #TomFerryShow. I’ve […]
3 Tips to Survive & Thrive in Today’s Turbulent Times
I shot a live video for our coaching members a few days ago sharing some of the thoughts going through my head right now and some advice on how to deal with everything the world is currently facing. For today’s blog, I’m boiling down that advice to three crucial points. These are certainly different times. […]
Coach Larry Webb’s 5-Year Journey to Financial Freedom
Small steps – done repeatedly and consistently – can get you to big places. That’s not just an empty cliché. Inside the Tom Ferry ecosystem, it’s a way of life. And today I’ll prove it to you by sharing the story of one of our very own coaches. He talks the talk with his clients, […]
Bridging the Gap with Your Leaders to Maximize Productivity
You know I’m big on the power of gratitude. So, consider this… Do you ever take time to think about everything your owner, broker, and/or manager does for you? There a lot of amazing people in these leadership roles who deserve credit for the support they provide, the guidance, the accountability, the training and education, […]
The ‘Choose Your Hard’ Paradox: Why Life Gets Easier When You Accept that It’s Hard
If you’ve been paying attention, you might’ve noticed I’m really big on this concept of “Choose Your Hard” right now. Lots of things in life are difficult. Being extremely busy is hard, and so is having no business. A few months ago, I wrote this blog contrasting two big lists of things that are hard. […]
7 Scripts to Up Your Confidence & Win More Business – #TomFerryShow
Having the right answer or knowing what to say in specific situations can make all the difference in the world. Today I’m sharing proven scripts for seven specific situations you might find yourself in – when it’s absolutely crucial that you know what to say. Let’s dive right in! Script No. 1: Answering Your […]
3 Simple Hacks to Win More Listings in 2020 – #TomFerryShow
Ok, be honest… Can you live up to this description? “An appointment setting, value-delivering, trust-building machine.” If you said yes, I can’t tell you how happy that makes me. If you said no, I want to help get you there. And today’s #TomFerryShow will help you get closer. Let’s jump straight into three simple hacks […]
Achieving Financial Freedom Begins with Knowing These 6 Crucial Numbers – #TomFerryShow
Did you go DEEP ENOUGH when you created your 2020 business plan? Here’s an easy way to know… If all goes according to plan, will you achieve financial security and be debt free by the end of 2020? If you said no, let’s get you there… On today’s #TomFerryShow, I’m sharing 6 crucial numbers you […]
Killer Buyer Conversion Tips (And Mistakes to Avoid) from a Rockstar Agent – #TomFerryShow
Mistakes can be a beautiful thing. Realizing you’re doing something wrong is the first step toward growth and improvement. My brother Patrick Ferry has been selling real estate in San Diego for about four years, and he admits at one time, he was “clueless” about how to handle buyers. But then he realized he was […]
7 “Wall-Worthy” Takeaways to Grow Your Business and THRIVE! – #TomFerryShow
We’ve covered a lot of ground in the last few months of the #TomFerryShow… An emphasis on appointment setting, time management, 2020 goals, gratitude, the eight equities of life, and much more! And sometimes, it’s important to stop and summarize what you’ve learned so you can gain a deeper understanding of a topic. That’s what […]
18 Essential Interview Questions When Hiring an Assistant
With a new year just around the corner, I’m hoping you might have one specific, extremely important, growth-oriented “action item” on your 2020 to-do list: Hire an assistant! Think of the possibilities if you were free of the paperwork and filing, organizational tasks, marketing errands, and other miscellaneous activities that eat up so much of […]
5 Tips to Create the Ultimate Success Environment – #TomFerryShow
I really hope you’re in your office – or wherever you typically work – as you’re reading this. (If you’re not, close your eyes and imagine it.) Because I want you to look around and ask yourself an important question: Is your environment contributing to your success? Or is it serving as an obstacle you […]
5 Business Superpowers for the Agent of the Future
This time of year, it’s natural to be thinking about the future. It’s 2020 goal-setting time… It’s business planning time (How’s yours coming?)… And it’s New Year’s resolutions time. With all that said, I think it’s a perfect opportunity for me to share with you five superpowers I believe every future entrepreneur will need. Which […]
‘Holiday’ Objection-Handling Scripts to Keep Your Business Thriving – #TomFerryShow
Tell me if this sounds familiar… You begin talking to someone in early November about listing their home, and once things start showing some promise, they suddenly blurt out this dreaded sentence: “We’ve decided it might be best to wait until after the holidays.” Or even more specifically… “We think we’ll get better offers when […]
7 Important Questions You Need Answers to NOW! – #TomFerryShow
Are you following me on Instagram @TomFerry? Because I really love answering people’s questions on my IG Stories. For today’s #TomFerryShow, I grabbed a bunch of really great, important questions… and am sharing my answers with you! Watch the full episode for all my advice on juicy topics like: How to get “un-stuck” from a […]