I couldn’t help but smile. I was reading a post in one of our private mastermind groups for coaching members where one guy posted a concern about a marketing piece he had hired someone to create. The details don’t really matter. The short version is he wasn’t sure this marketing piece represented him exactly. It’s […]

Here’s a quick recap of the last 20 months… Start. Stop. Start again. Go. Go. Go! Never slow down! 2020 started with a bang, the market was hot, then Covid introduced tons of tragedy, fear and uncertainty… and pretty much brought real estate to a standstill. Then a few months later, things opened back up […]

A lot of people have been reaching out to me for advice on team building recently. It makes total sense… right now is a great time to capitalize on robust market conditions and scale your business. And as I’ve been saying for years, teams are definitely the future of the real estate industry. But here’s […]

Are you all in? Or are you just sorta dabbling in real estate, hoping for what you’ve heard is quick, easy money? Both of these personas exist in our industry. But only one has longevity… the real “professionals” will always outlast the “hobbyists.” Which begs the question: What does it take to become a true […]

Few people – if any – have influenced my perspective on marketing more than the one and only Seth Godin. He’s written a bunch of great books. (I actually own two prized copies of his epic 17-pound release.) His blog is legendary. He’s launched countless successes through his AltMBA and Akimbo workshops. And now… He’s appearing […]

Who remembers “The Decision” in 2010 when a 25-year-old LeBron James warranted an hour-long live TV special to announce that he was “taking his talents to South Beach”? Why was it such a big deal? Because at 25 and already a two-time league MVP, LeBron’s next contract would determine where he played his prime years… […]

Today marks the beginning of the second half of the year. A lot has happened already in 2021… The U.S. market continued its frantic pace with strong buyer demand and low listing inventory. We’ve emerged from pandemic rituals and mostly returned to normalcy. Zillow bought ShowingTime and agents everywhere freaked out. Buyers are making offers […]

Sometimes the job of a real estate coach is to cut through some of the excuses agents use to avoid doing the things that will make them successful. We all know we’re operating in a “video first” marketing environment. But far too many agents are still shivering in fear of pressing that “RECORD” button, so […]