Every Lead Deserves Love
We recently received some stats through Geographic Farm who looked several hundred thousand seller leads and sent them to CoreLogic.
They found that for every 100 leads generated there were 3 closes.
Sure, there are some leads you get excited about, but what if you treated every lead like it was your best possible client?
Those rockstars who convert at a higher level the take every possible chance to nurture and love on the clients so they can become part of those that convert.
Here are some steps you can take to convert more leads:
1. Send email with video.
We live an epidemic of facelessness.
It is easy enough to send an email or text, but when you add video you stand out from everyone else.
You should do this for every lead and you can use a script like this:
“We sell homes 2X’s faster, for an average of 1.9% more $ and average of 4.96 of 5 star reviews… and we’d love the opportunity to help you with your real estate goals. You can call, text or email me…”
“We help our clients buy the right home, at the right price, for the right terms, in the right time frame, and we would be honored to help you do the same.”