I couldn’t help but smile. I was reading a post in one of our private mastermind groups for coaching members where one guy posted a concern about a marketing piece he had hired someone to create. The details don’t really matter. The short version is he wasn’t sure this marketing piece represented him exactly. It’s […]

Are you all in? Or are you just sorta dabbling in real estate, hoping for what you’ve heard is quick, easy money? Both of these personas exist in our industry. But only one has longevity… the real “professionals” will always outlast the “hobbyists.” Which begs the question: What does it take to become a true […]

Who remembers “The Decision” in 2010 when a 25-year-old LeBron James warranted an hour-long live TV special to announce that he was “taking his talents to South Beach”? Why was it such a big deal? Because at 25 and already a two-time league MVP, LeBron’s next contract would determine where he played his prime years… […]

I’ve often said your role as a real estate professional is to solve problems for a profit. The agents who are figuring out how to solve today’s problems are killin’ it… And those who aren’t putting in that effort are, well, struggling. Ninety-one percent of all commissions right now are being earned by the top […]

Picture this… Somebody types in “Best real estate agents in [your town].” What happens next? Do you appear in the top results? As a real estate professional, it’s crucial that you show up in Google search results for your local market. If you’re not showing up in local searches like this, it very likely may […]

Sometimes the job of a real estate coach is to cut through some of the excuses agents use to avoid doing the things that will make them successful. We all know we’re operating in a “video first” marketing environment. But far too many agents are still shivering in fear of pressing that “RECORD” button, so […]

“Getting hit in the head with bricks never felt so good.” I loved this comment about halfway through yesterday’s BluePrint event I was doing from attendee and coaching member Cory Coombes. Because even if I say so myself, we packed that event with tons of valuable information agents need now. In case you weren’t there, […]

You might want to bookmark this one. Because at one point or another, we all get in a funk and don’t feel like picking up the phone and making our calls. We make excuses. We procrastinate. We find something else that’s supposedly “urgent.” That was the case for one of our coaching members recently. He […]