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Stuck or Scaling: The Bifurcation of Today’s Agents & How to Move Forward Powerfully
Let’s break down some numbers really quick… There are somewhere around 1.5 million licensed agents in the U.S. But of those, only 57% have actually transacted a deal this year. So there’s approximately 850,000 agents handling this crazy market we’re in right now. And as I look out on everything going on, I can’t help […]
TEAM SPOTLIGHT: 5 Tips for Enhanced Team Strength (And Sanity) in a Crazy Market
By Debbie Holloway, Head of Team+ Coaching As Realtors, we’re used to the hustle and bustle of showing and listing property… Negotiating offers, attending inspections, and closings… Cheers and hugs for our clients upon the successful closing… The prep of an Open House, greeting potential buyers, seeing the emotion on their face when they’ve found […]
The REAL Takeaway from the News of Zillow Buying ShowingTime
Peter Drucker told us many years ago: All business is innovation and marketing. We should know this. We should collectively strive for this. Yet what do we see when someone innovates to provide a better customer experience in real estate? Outrage. Fear. Consternation. Condemnation. If you felt any of those emotions when you heard the […]
Real Estate Scripts: My NEW Best Response for “How’s the Market?”
Things change in this industry all the time. But since at least 2009, I’ve stuck with a script I feel is the best response to the question you probably hear five times a day, if not more: “How’s the market?” (Want proof? Check out this babyface.) But that was then. This is now. A few […]
Why I’m Bringing Back BluePrint for 2021
I hope you’re seeing the same thing I am. As I talk with agents and brokers and industry heavyweights… As I see mortgage rates at or near all-time lows… When I hear the stories about the incredible demand for housing right now… …I see nothing but tremendous opportunity in the marketplace for 2021. And that’s […]
Why You (Too) Should Accept My 90-Day ‘Hour of Power’ Challenge
One thing about my role as a coach is I love to see improvement. So if someone reveals a weakness to me, I’m not gonna just “let it go.” I’m going to confront them and challenge them to make things better. Such was the case recently with one of the Rockstar team leaders in our […]
Five Simple Words to Get You Un-Stuck & Fuel Your Success
Sometimes we all have “one of those days.” Maybe you’re feeling unmotivated. Maybe you’re feeling stuck, not knowing what to do next. Maybe it feels like you’re just going through the motions. If you’ve ever experienced any of those feelings, here’s my advice in five simple words: “Who can I help today?” Focus on […]
4 Ways to Conquer ‘Fear of Failure’ & Finally Fulfill Your Greatness
You come to me for raw advice you can use, right? So today I’m hoping you’ll give me the latitude to get real with you… That’s what a coach does. Sometimes I have to confront people on the stories they’re telling themselves. And when somebody tells me what’s holding them back is fear of failure, […]
Why I’m Excited for Some & Nervous for Others in 2021
I’m excited. It’s a new year, and when I look inside our private coaching member Facebook groups, there’s a lot of really inspiring activity… People sharing their 2020 success stories (despite all the adversity they faced) Others outlining their ambitious goals for 2021 Exchanging thanks for the contributions to one another Arranging role plays Solving […]
Lessons Through Adversity: Revisiting My Top 10 Most-Read Blogs from 2020
Even in a year that many of us would like to forget, there are lessons to be learned. You might even say it’s years like 2020 that teach us the most… because we’re constantly being challenged and asked to seek out new solutions. With that in mind, I thought I’d use today’s last blog of […]
12-Week Challenge: Lift Up Your Local Businesses – #TomFerryShow
Welcome to the Local Business “Leg Up” Challenge. There are no rules. There’s no hashtag. There are no prizes. It’s just about doing your part to help fellow entrepreneurs in need. While we in real estate are fortunate to be able to continue conducting business and triumphing in the face of adversity, many others don’t […]
3 Big-Picture Questions to Answer So You Can Dominate in 2021
Not too long ago I shared several important thoughts for heading into 2021 with some of the most successful real estate professionals in the business – members of our Team+ coaching program. And then again even more recently, on a company-wide meeting for all of our employees. The feedback from both groups was excellent, so […]
How to Make 2020 the Beginning of a Beautiful Run – #TomFerryShow
I know a lot of people who achieved truly extraordinary sales years in 2020. Yet back in early/mid-March, many of those same people felt frozen in their tracks, wondering if they’ll be able to sell another house until the pandemic was over. So what changed? They got resourceful. They innovated. They adapted. And perhaps even […]
How to Automatically Build ‘Balance’ Into Your 2021 Schedule
This year has taught us a lot about flexibility. And it’s too early to know where 2021 will take us… or rather, allow us to go. It depends on a variety of different factors… the vaccine, the economy, your own comfort level, government guidelines and regulations, etc. But let me make this crystal clear: All […]
What to Do When Your Listing Isn’t Selling… Even in Today’s Hot Market – #TomFerryShow
“But everything we hear, the market is crazy… Everything is selling quickly for top dollar. Why haven’t you been able to sell our house?” This is not a fun conversation to find yourself in. But it’s an occasional reality of today’s market. For whatever reason – location, price, quality – certain homes seem to be […]
5 Core Growth Tips for 2021
I love your ambition! Over this past weekend, I asked people to share their 2021 goals in my Instagram Stories and then I provided some feedback. Let me just say I’m impressed with how lofty many of your goals are! When I took a step back and looked at what everyone wanted to accomplish and […]
3 Advanced Marketing Tactics for More ‘Come List Me’ Calls – #TomFerryShow
There are few things better than getting a “Come list me” call completely out of the blue. But a lot has to fall in place before that happens… People have to recognize you and know a little bit about you. They need to trust you. They need to see and know your track record. They […]
Multiplying Success: How to Leverage A Closed Listing into More Transactions
I recently got asked how a new agent could leverage their first closed listing into additional transactions. I offered my congratulations and gave a few tips, but the reality is that this is what every agent – young or old, brand-new or experienced – should be doing every time they sell a property. Why? Because […]
Real Estate Fundamentals: 5 Daily Disciplines for Massive Success – #TomFerryShow
If you’re sick of feeling – scratch that – knowing that you’re capable of more, but just can’t seem to get over that hurdle, today’s #TomFerryShow is for you. Sometimes it’s about going back to the fundamentals and making sure you’re doing the things necessary to create success. And today, I’m giving you five daily […]
10 Things Real Estate School Didn’t Teach You… But You Need to Know
It’s some of the best advice I ever received… When I was about 20 years old, my mentor W.E. “Bill” Mitchell told me: “Don’t focus on money. Focus on learning everything you can about your chosen field.” And I think that advice is just as applicable to you as a real estate agent as it […]
3 Critical Questions to Make 2021 Your #BestYearEver – #TomFerryShow
Do you want to be more efficient in 2021? Do you want to attract business more easily in 2021? Do you want to sleep well at night in 2021 – and beyond – because your finances are in good shape? If you answered a resounding YES to each of those, then today’s #TomFerryShow is for you! I’ve […]
Overcoming the Fear of Starting Your Own Team
If you’ve been paying attention, you know I believe there’s a tremendous opportunity to scale your business starting now and all throughout 2021. Like, big time. And to take full advantage of it, you might need to hire some help and start growing your team. Did you just shudder? Because I know… whether it’s hiring […]
Activating Your 2021 Goals with Disciplined Daily Behaviors – #TomFerryShow
If you missed Part 1 of this two-part #TomFerryShow, check it out here. Here in Part 2, I want to help you activate your motivation and align your behaviors with your goals. Let’s jump right in… Lighting the Fire Within I’d encourage you to start by taking stock of the 8 Equities of Life. […]
5 Simple Steps to Get More Referrals in 2021
It seemed like everything went great. You got along beautifully. You provided excellent service every step of the way. There were no hurdles you couldn’t overcome. The clients were happy… …But they’ve NEVER sent you a referral. Not a one. What happened? And more importantly, how do we fix this? Let’s talk about it… […]
6 Goal-Setting Tips to Identify – And Achieve – Exactly What You Want – #TomFerryShow
The streets are paved with gold, people. I strongly believe you have an incredible opportunity to make the next 14 months the absolute BEST 14 months of your entire career. But it won’t happen by accident. You’ve gotta want it, and you’ve gotta plan for it. So that’s what today’s #TomFerryShow is – this Part […]
TEAM SPOTLIGHT: Establishing a Meaningful & Attractive Team Culture
By Debbie Holloway, Head of Team+ Coaching Deciding to build a team is easy. Deciding how to structure your team and onboarding agents is easy. The most difficult part of building and sustaining a profitable team boils down to one thing… culture. Now here’s the catch – many of the components of building a team […]
5 Steps to Stronger Financial Health in 2021 – #TomFerryShow
Look 12 months into the future and imagine what it would feel like to no longer have to worry about your finances. No more ups and downs. Goodbye to the highs and lows. I’m not promising overflowing riches… just well-managed financial health that no longer keeps you up at night. Sound good? I’ve got five […]
7 Steps to Better Health & Vitality By 2021
It’s that time of year when some might be experiencing the dreaded “B word” – burnout. Or others have been so focused on keeping their business afloat that they’ve ignored everything else – and are starting to pay the price. That’s why I thought it was a good time for a reminder that being successful […]
Your Q4 To-Do List: One Action to Take Right Now & Three Big-Picture Tasks! – #TomFerryShow
Every action you take in Q4 is compounded… not only does it impact how you finish this year, but also how you start the following year. That’s why I’m putting a lot of emphasis on what you should be doing now – to finish 2020 strong and set yourself up for greatness in 2021. Today […]
One Huge, Actionable Takeaway from My Podcast with Ivy Zelman
I hope you listened to or watched yesterday’s podcast where I interviewed Ivy Zelman. Getting 45 minutes of Ivy’s expertise and insights is truly invaluable, so if you missed it, I strongly suggest you go back and catch up. In fact, listen to it a couple times until her knowledge really sinks in so you […]
3 Actions to Finish 2020 Strong & Start 2021 On Fire! – #TomFerryShow
I’ve been getting a lot of questions and DMs from people who stepped up and have powered through 2020… only to hit a wall in the last couple weeks. It’s been a challenging year, no doubt about it. But it’s not time to slow down. It’s time to finish strong and set yourself up for […]
5 New Agent Mistakes to Avoid When Starting Your Real Estate Career
New agent, rookie, newbie, upstart… whatever you want to call yourself, you’re in an all-new world… and you’re not quite sure where to turn. You feel all alone… and desperate to start making things happen. But mistakes at this stage can slow or stall your progress, and that’s the last thing you need. So I […]
4 Ways to ‘Crush It’ on YouTube in 2021 – #TomFerryShow
FACT: YouTube ranks immediately behind Google as the world’s second-most trafficked website. ANALYSIS: You better have a good, strong presence on YouTube. QUESTION: Do you? – – – Well, do you? I hope so, but if not, Jason Pantana stepped in to share some great insights and four ways to “crush it” on YouTube in […]
The Sprint Starts Now: How to Finish 2020 Strong & Set Yourself Up for Success in 2021
You might not have heard a starting gun, but make no mistake about it… The race has begun. You’re in an all-out sprint to end the year. That’s how I’d encourage you to look at the time remaining in 2020. Today marks just three months left. The start of Q4. Whether you’re still making up […]
One ‘Uncomfortable’ Idea to Generate More Listings Now – #TomFerryShow
Want to know a market segment you should be pursuing for new listings, but probably aren’t? NOO! That wasn’t an over-dramatic, Darth Vader “no.” It was actually my answer to the question. Non-owner-occupieds account for 16 percent of all properties in the U.S. Yet many agents never think about them at all. With extremely low […]
Looking Back to Move Forward: Reflections, Lessons & 10 Questions from a Crazy 180 Days
Sometimes I use this blog to walk you through quarterly “progress reports.” Today I’m taking that concept in a little different direction. You see, it’s been just over six months since our offices were ordered closed due to the pandemic, and my team started working from home. For some of you, the changes might’ve started […]
3 Steps to Overcome the Resistance to Making Your Calls – #TomFerryShow
I talk with a lot of successful agents on a regular basis. And if I had to boil down what makes those people so successful, it’s not that they’re all insanely innovative and breaking new ground. It’s not that they figured out some marketing “hack” no one else knows. It’s not dumb luck. It’s one […]
One Big Decision You Need to Make to Shape the Future of Your Business
They say the only constant is change. That’s definitely true for the real estate industry, and especially in this moment of time. At Success Summit earlier this month, I talked a lot about where the industry is headed and what it means to embody the Agent of the Future (A.O.T.F.). Because there’s no question about […]
6 Tips to “Google-Ready” Your Business for 2021 – #TomFerryShow
Imagine… A homeowner sees your signs in her neighborhood. Maybe she’s seen your ads in her mailbox on online. Then she decides to sell. If she doesn’t have an agent already in mind, what do you think is her next step? She’ll likely do her due diligence and conduct her own research about YOUR NAME […]
TEAM SPOTLIGHT: A Proven 100-Day Plan to Successfully ‘Onboard’ New Agents
By Debbie Holloway, Head of Team+ Coaching Onboarding your sales agents is a critical part of building a profitable and happy team. This is where you can “make it or break it” when it comes to having a great culture the solid team I’ve asked Jenny Turner, brokerage owner and team leader of the Lovejoy […]
4 Steps to Get You into Massive Action After ‘Information Overload’ – #TomFerryShow
Maybe you experienced Summit with us last week… Maybe not… Doesn’t matter. At some point in your life, you’ve likely had information overload, where your head is swimming in a multitude of ideas – and as a result, you had no idea what to do first. Don’t worry. We’ve all been there. I want to help […]
Summit Insider: What’s Happening at Success Summit 2020!
Without a doubt, 2020 has been the year of adjustments, adaptation and being willing to roll with the punches. And maybe that’s a good thing. Because if the first two days of Summit have proven anything, it’s that we’re all capable of achieving amazing results when we commit to new behaviors. Let me share with […]
3 Killer Real Estate Productivity Apps You Should Install Right Now – #TomFerryShow
The more efficient you can become in your business, the more success you’re going to enjoy and more money you’re going to make. With that in mind, we’re introducing you to three productivity-enhancing apps you should definitely be using. The video above includes hands-on walkthroughs on how to use these apps, while you’ll find links […]
5 Career-Defining Questions You Need to Answer Now
Would you agree that the pandemic has accelerated change in our industry? Without a doubt, right? So here’s the first big question I have for you today: Are you keeping up? Because the landscape is most definitely changing. Quickly. And if you’re not dialed in and fully committed to adapting how you do business, you’re […]
10 Rules to Strengthen Your Social Media Presence – #TomFerryShow
Whether you’re a social media power user or doing your best by dabbling, guessing and hoping, today’s #TomFerryShow is sure to up your game. I asked my own Social Media Manager Courtney Gracia to join me, and she brought the heat with 10 rules to strengthen your presence. She’s sharing some of her best hacks, […]
50 Truisms I’ve Learned in 50 Years on Planet Earth
I celebrated a milestone birthday earlier this week by turning 50 years young. Crossing that half-century mark got me thinking I should take my own advice and share some of the most meaningful insights I’ve learned through my 50 years on the planet. (After all, just a couple days ago I advised you to create […]
Social Media Checklist: 5 Content Types You Should be Creating to Dominate Your Local Market – #TomFerryShow
“Social media content” covers a lot of ground. The options are virtually unlimited for what to post, how much to post and when to post, and if it wasn’t your business on the line, it might not really matter that much. But that’s not the case. Your business needs social media, and not just any […]
A Timely Lesson on the Critical Difference Between Taking Action & Creating Consistent Activity
My buddy (and one of our three phenomenal Summit keynote speakers) Joseph McClendon III posted a great, quick video a few days ago that I shared on my Instagram Stories. I hope you saw it. He talked about the critical difference between “taking action” and “consistent activity.” Working out once or twice is good for […]
3 Innovative Ways to Get Your Buyer’s Offer Accepted – #TomFerryShow
We all know demand for properties is a little crazy right now. Pocket listings, multiple offers, bidding wars, etc… So even when you find that “dream house” for a buyer, there’s no guarantee they’ll get it. And losing out is painful – for everyone involved. That’s why I want to help make it more likely […]