As a real estate agent, your income isn’t just about closing deals—it’s about knowing how those deals translate into dollars. One of the most important financial metrics you’ll ever track in your business is gross commission income. If…

House Not Selling? Here’s What to Do When a Listing Won’t Sell If your house is not selling, you are not alone. In today’s unpredictable real estate market, some listings sit longer than expected. Whether it is due to location,…

How Content and Data are Key Growing Your Business If you are looking for proven real estate growth strategies to build a scalable, modern business, this is for you. I recently had the opportunity to sit down with Mark Roberge—former Chief Revenue…

How to Keep Real Estate Clients Engaged and Motivated to Close Keeping real estate clients focused and committed through the buying or selling process can be tough in today’s high-pressure market. With so many moving parts and emotional triggers,…

Real Estate ChatGPT Prompts for Listing Descriptions You don’t need to be Hemingway to write the best listing descriptions. You just need better ChatGPT prompts and use of real estate AI.  You’ve heard me preach over and over again that the…

How to Get Reviews in Today’s Review Economy Stop and think about this scenario for a second…A homeowner smack dab in the middle of your market is considering selling her home. Once that idea is in her head, what’s the next step in her…

New Agent Tips and Advice on How to Get into Real Estate Being a new real estate agent can feel overwhelming. You’re in a whole new world. You’re not receiving a salary. Real estate school barely prepared you for the real-life challenges, and…

When it comes to navigating today’s market and what you should be doing about it, everyone has an opinion… the news, the social media “experts,” and other agents who are struggling. But when your success is on the line, it pays to listen…

The Truth About How to Be Successful in Real Estate Success in real estate over the long haul is all about ongoing education and prioritizing knowledge.  When I was about 20 years old, my mentor W.E. “Bill” Mitchell told me: “Don’t focus on…

Tom Ferry’s new real estate AI is a game-changer. When you think of real estate AI, you probably think of general AI tools like ChatGPT and Midjourney that agents can adapt for their own purposes. And those are all great. But until now, there has…

How to Hire a Real Estate Transaction Coordinator If you don’t have a transaction coordinator as part of your real estate team (some people call them a “transactional coordinator”), you’re probably familiar with this situation: Awesome! I…

The Best Sources for Real Estate Lead Generation Are you entering every day with a predictable flow of real estate leads, or are you constantly hunting for your next deal? Here’s the reality: leads for real estate don’t just “show up.” You…