A movement has started in our industry. It’s a collective act of commitment formed around a comprehensive strategy to maximize every marketing campaign’s potential.  Bear with me for a second here… I swear this is going somewhere meaningful… In 430 BC, 500 Spartans defeated an army of almost 7,000 Persians in the Peloponnesian War. The […]

An Open House sign-in sheet might cost pennies, but a good one can earn you MASSIVE returns. Welcome to summer Open House season! If your Q1&2 this year have been a little disappointing, this is your opportunity to heat up with the weather and break big with Open Houses to attract a ton of interested […]

Luxury real estate marketing isn’t like any other type of marketing… Upping your price point requires changing your strategy. Every agent wants to know what it takes to break into and then dominate in luxury real estate. The obvious first step, I’d say, is luxury real estate marketing. Notice how I didn’t just say “marketing” […]

Geo farming is one of the surest ways to ensure your long-term dominance over an area, but that doesn’t mean it’s for everyone. Lead sources are like clothes – they’re an expression of who you are, and if they don’t fit, then they’re not really doing their job. This especially applies to something like geo […]

The NAR Lawsuit against agent commissions is now a class action. Buyside might be going bye-bye, and people are scared. But what can you do about it? If you’re nervous about the NAR lawsuit, it’s hard to blame you… The National Association of Realtors along with major brands like RE/MAX, Keller Williams, and HomeServices of […]

What are the most essential marketing channels that every agent needs? As a real estate professional, you have incredible flexibility and a world of options to consider when deciding how to run your business. You may have even heard me say “There’s no wrong way to generate a lead” once or twice. And it’s true. […]

When I hear agents complaining about the real estate market and acting as if they just need to wait it out until they can get back on track or start growing again, it makes me a little sad. It also makes me more than a little frustrated. Because not only are there still real estate […]

Let’s talk about real estate automation… Here’s a hard truth to start today’s blog… Real estate agents in 2023 need to be doing more than any one person can manage in a day. You need to be putting out more marketing, having more conversations, generating more leads, and setting WAY more appointments than you were […]