As a real estate agent, your income isn’t just about closing deals—it’s about knowing how those deals translate into dollars. One of the most important financial metrics you’ll ever track in your business is gross commission income. If…

As a real estate agent, there comes a point where you simply can’t do it all on your own. You’ve nailed down your systems, but the day-to-day grind of managing administrative tasks and client communication is consuming your time. This is where…

A Brand Bible Solidifies Your Personal Brand If you want people to see you as the go-to expert in your market, it starts with consistency — and that means building a brand bible. A solid branding bible isn’t just about your logo or colors….

Hire a professional marketer to free up time for appointments.  Two of the most important aspects of your business are appointments and marketing. They’re also two of the most time consuming. Between the technical knowledge and creative skills…

Real Estate Smart Contracts & Blockchain Explained A major technological shift is underway. With the rise of blockchain technology and real estate smart contracts, savvy agents are finding themselves at a crossroads where innovation meets…

Your Self-Improvement Journey Shapes Your Potential If you think that a “self-improvement journey” sounds a little sentimental or hokey, you’re wrong. Some people have this stigma attached to self-improvement that needs to be set right….

How to Write Marketing Emails That Actually Serve Your Purpose  You’ve undoubtedly heard that you need to be sending marketing emails. Jason Pantana calls real estate email marketing the “Greatest marketing channel of all time.” But here’s…

Crafting an Effective Real Estate Marketing Content Calendar Creating a real estate marketing content calendar is like planning a huge trip across various terrains. An effective content calendar is more than a map to take you where you need to go…

Real Estate Apps and Software for Every Need When looking at the best apps for real estate agents to use in their businesses, it’s tough to make a definitive list. There are so many different uses, factors, nuances, and features that fit one agent…

A great brand starts with a great brand bible. Personal branding (or company branding) is all about consistency, and consistency only gets harder to maintain as your business grows. This is where having a brand bible comes into play. In this blog,…

Why are real estate scripts so important?  Real estate scripts are misunderstood. They aren’t about making you sound like a cookie-cutter robot or not allowing you to be yourself.  It’s exactly the opposite. They’re about giving you a…

Real estate books for agents to add to their holiday lists. The end of the year is here. As we walk into a new year, there are three things we need to work on cultivating more than anything else: focus, discipline, and inspiration. And there’s no…