This year’s Black Friday has come and gone, but what it says about the economy and consumer spending has deeper meaning for real estate agents. Black Friday isn’t something that needs to be explained. You’ve undoubtedly taken advantage of it yourself in the past. But over the past few years, something has felt a bit […]

There are two gratitude exercises so simple and so powerful that they could completely shift the course of your life. “Gratitude” can mean a number of different things depending on the context. It’s a specific feeling, a broad feeling, an expectation, a form of etiquette, and a cultural tradition. But did you know that practicing […]

There are affordable solutions to the real estate agent’s greatest hurdle today: the rising CaC (Client Acquisition Costs).  Is it just me or has every lead gen source that agents once relied on gotten a whole lot more expensive – if it’s even available at all? Well… it’s not just me. Rising client acquisition costs […]

Here are six of the best books for real estate agents to add to their holiday reading lists. The end of the year is here. As we walk into 2024, there are three things we need to work on cultivating more than anything else: focus, discipline, and inspiration. And there’s no better way to get […]

To me, the outcome of the NAR lawsuit is one of those moments in our lives similar to the pandemic, the global financial crisis, or the tech bubble burst… It’s a moment of uncertainty that leaves us with a choice. What will you decide? Find out in this quick video message here and make sure […]

If you’re working with buyers, offering a home buyer education is not a perk – it’s a necessity. And too many agents are leaving their clients in the dark.  When the real estate legends at 1000watt release a survey, you can bet there are always important lessons to glean from it. But the one they […]

If you’re struggling in some aspect of your business, you should be looking at your real estate skills, not the market. Your real estate skills are what will make you or break you – or, potentially even worse, hold you back for years without you even realizing it.  Let’s just focus on that last one […]

There’s a big difference between past clients and forever clients. At this year’s Success Summit, I challenged attendees to a monumental mindset shift… I called for the END of “past” clients. It’s a minor distinction with a major impact. And I’ll explain why in this blog. Let’s get started.   Shifting the Mindset  Before I […]

The holidays are coming up! That means NOW is the time to start planning your holiday client appreciation party. And today’s blog is here to help! No matter where you’re from or what you believe in, the end of the year is a time for being with the people who are important to you, giving […]

Your real estate business plan is your greatest predictor of success because when done correctly, it serves as your guide for the entire year. Let me show you how to bring more certainty to what you’re able to achieve in 2024. Our industry is shifting. With so much up in the air, nobody is exactly […]

You don’t need to be Hemingway to write the best listing descriptions. You just need better ChatGPT prompts.  You’ve heard me preach over and over again that the mind is more powerful than matter, and believe it or not, this is even true when it comes to marketing your listings. The best listing descriptions are […]

A movement has started in our industry. It’s a collective act of commitment formed around a comprehensive strategy to maximize every marketing campaign’s potential.  Bear with me for a second here… I swear this is going somewhere meaningful… In 430 BC, 500 Spartans defeated an army of almost 7,000 Persians in the Peloponnesian War. The […]