Luxury real estate marketing isn’t like any other type of marketing… Upping your price point requires changing your strategy. Every agent wants to know what it takes to break into and then dominate in luxury real estate. The obvious first step, I’d say, is luxury real estate marketing. Notice how I didn’t just say “marketing” […]

How can you maintain a healthy work/life balance when today’s market demands more of you than ever before? This week’s blog is all about work/life balance… But Tom, hasn’t your entire message been that you need to work more, work harder, double down on your business, and continue to serve more than ever? Yes, it […]

8 of the best real estate coaches share their best advice for what agents need to be doing TODAY! When it comes to today’s market and what you should be doing about it, everyone has an opinion – the news, the real estate “hobbyist,” and the other agents who are hurting out there right now. […]

If your agents sigh before your team meetings, there’s a problem, because good meetings are something they look forward to. Team meetings are an important part of any business… Sorry… let me start over… Some team meetings are an important part of some businesses – but only if they’re done right. Okay, I know it […]

What can mindset training, personal guidance, and advanced lead gen strategies do to transform a real estate agent? Dwayne Pano has big dreams. A coaching member and upstart Houston agent, his vision board includes a goal of buying each of his three kids their own home that he’ll give them when they graduate high school. […]

Seller closing gifts are about more than just showing your appreciation… They’re one of the best ways of creating raving fans who return the gift many times over. Too many agents approach seller closing gifts the way they would a Secret Santa present. By that, I mean they get them something generic and impersonal under […]

Geo farming is one of the surest ways to ensure your long-term dominance over an area, but that doesn’t mean it’s for everyone. Lead sources are like clothes – they’re an expression of who you are, and if they don’t fit, then they’re not really doing their job. This especially applies to something like geo […]

The NAR Lawsuit against agent commissions is now a class action. Buyside might be going bye-bye, and people are scared. But what can you do about it? If you’re nervous about the NAR lawsuit, it’s hard to blame you… The National Association of Realtors along with major brands like RE/MAX, Keller Williams, and HomeServices of […]

The end of Q1 is the ideal time for a business plan review. But how do you actually do one? You’ve heard me say before that having a business plan is an absolutely essential part of getting to where you want to be in life. But no matter how good of a plan you make, […]

Want to be a better leader to your real estate team? It comes down to delegation. Last week, we continued the conversation about your No. 1 weekly objective in this market or any market: get two or more listing appointments. We already covered that the best way to maximize your time is to get some […]

If you want more listing appointments, you need a great appointment setting script. Well, I’ll do you two better – and they’re delivered through text and email! Let’s talk about why having an appointment setting script is possibly the most important tool in your arsenal right now. Two weeks ago, we covered what your No. […]

What are the most essential marketing channels that every agent needs? As a real estate professional, you have incredible flexibility and a world of options to consider when deciding how to run your business. You may have even heard me say “There’s no wrong way to generate a lead” once or twice. And it’s true. […]