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Tom Ferry Summit - Real Estate Events

Dallas, TX – Aug 22-24, 2023

Success Summit 2023:

Discover “The Path Forward” in Today’s Challenging Market

The world around you might seem harder than ever – low inventory, high interest rates, uncertainty in the market. But by showing up here, you’re demonstrating your commitment to succeeding despite these market challenges.

Now’s the time to lean in. Follow our path – learn the strategies that are working that you can implement now, and when the market turns again, you’ll have found the way to put yourself head and shoulders above the competition.


Never Ask “How?” Again.

Just Identify What You Want to Do and Implement.

Earlier this year, we reached out to some of our most successful coaching members with a challenge…
Get really granular and share one specific tactic that’s working in today’s market.

The result is 70+ in-depth case studies documenting their tactics categorized into six powerful Ultimate Real Estate Playbooks:

  • Digital Dominance
  • Breakthrough to Buyers
  • Systems that Work
  • The Listing Expert
  • Listing Attraction Multiplier
  • The Referral Pipeline
When you attend Summit, you’ll get 12 of those case studies – two from each Playbook – including topics such as video lead gen strategies, listing presentation tips, systematizing your business, a highly effective twist on circle prospecting, and more!

Coaching members: Don’t worry… you’ll get access to ALL the case studies inside illūm.

2023 Success Summit Agenda

Early Registration - Monday, August 21
1:00 - 7:00 PM CDT

Kay Bailey Hutchison Convention Center
Hall F Lobby

Day 1 - Tuesday, August 22
9:00 AM - 5:00 PM CDT
7:30 - 8:00 AM

Registration/ Check-in

8:00 - 9:00 AM

Doors open

9:00 - 9:10 AM

TomX begins

9:10 - 9:30 AM

Winning with Events: Have Fun, Deepen Relationships, and Earn More Referrals

Jen Dillard
9:30 - 9:50 AM

Creating Irresistible Offers to Win!

Treasure Davis
9:50 - 10:10 AM

Scale Your Videos, Scale Your Sales!

Ben Lalez
10:10 - 10:30 AM

Creating An Energetic Disciplined Mindset!

Sandra Hendrix
10:30 - 10:50 AM

Mastering the Art of Setting the Appointment

Dwayne Pano
10:50 - 11:10 AM

Win Listings from Seller Seminars

Maureen Folan
11:10 - 11:35 AM

Overcoming a Journey of Resilience, Transition, and Forward Momentum

Levi Rodgers
11:35 AM - 1:05 PM

Lunch Break

1:05 - 2:25 PM

The Path Forward: 7 Strategies for Growth

Tom Ferry
2:25 - 2:55 PM

Unpacking the Playbooks

Kristi Jencks & Janet Miller
2:55 - 3:30 PM

Solo & Soaring: The Keys to Scaling Your Success in 2023 and 2024

Jeff Mays + Panelists
3:30 - 3:50 PM

Ai Listing Attraction Hacks Your Competitors Will Be Using (If You Don’t First)

Jason Pantana
3:50 - 4:50 PM

How to Create UNSTOPPABLE Self-Confidence

Tom Ferry
5:15 PM

Day 1 Session End

5:00 - 7:00 PM

Welcome Reception for All Attendees

Day 2 - Wednesday, August 23
9:00 AM - 5:00 PM CDT
7:30 - 8:00 AM


8:00 - 8:30 AM

Doors open

8:30 - 9:15 AM

Live Buyer Agency Role-Play

Alyssia Essig
9:15 - 10:45 AM

Mastering Listing Attraction!

Jimmy Mackin
10:45 - 11:15 AM

Unpacking the Playbooks

Kristi Jencks & Janet Miller
11:15 - 11:50 AM

From Breakdown to Breakthrough

Jeff Mays + Panelists
11:50 AM - 1:30 PM

Lunch Break

1:30 - 2:00 PM

Ai: 5 Tools to Skyrocket Your Output & Get More Done, Faster!

Jason Pantana
2:00 - 2:50 PM

Rising Stars: Meet the New Agents Dominating the Industry

Tom Ferry + Panelists
2:50 - 3:20 PM


3:20 - 3:55 PM

Build a Powerful Enough Brand to Become the Market

Marc Davison
3:55 - 4:25 PM

Unpacking the Playbooks

Kristi Jencks & Janet Miller
4:25 - 4:55 PM

How to Immediately Alleviate Your Clients’ Two Biggest Fears

Steve Harney

Day 2 Session End

7:00 - 10:00 PM

Coaching Member-Exclusive Party

Day 3 - Thursday, August 24
9:00 AM - 5:00 PM CDT
7:30 - 8:00 AM


8:00 - 8:30 AM

Doors open

8:30 - 9:00 AM

Ask Me Anything

Tom Ferry
9:00 - 9:45 AM

I Want You to Be Wealthy

Tom Ferry
9:45 - 10:15 AM

Move Beyond Limitations

Tom Ferry + Panelists
10:15 - 10:45 AM


10:45 AM - 12:10 PM


Shawn Achor Keynote
12:10 - 1:40 PM

Lunch Break

1:40 - 2:00 PM

Ai: Bot-Commander: Mastering the Art of Prompting

Jason Pantana
2:00 - 2:20 PM

The Future of Buyer Agency

Tom Ferry + Alyssia Essig
2:20 - 2:55 PM

Leadership Lessons from the Front Line

Tom Ferry + Panelists
2:55 - 3:25 PM


3:25 - 3:55 PM

Brand Boost: 100-Day Social Blitz for Ultimate Influence

Jason Pantana
3:55 - 4:35 PM

The Ultimate Real Estate Operating System for Sustainable Growth

Tom Ferry
4:35 PM

Event end

*Agenda subject to change

5 Challenges We’re Solving for at Summit 2023


Listing Opportunities

At Summit, you’ll learn the best, ready-to-implement listing strategies that make you the agent of choice even in a low inventory market.


Stronger Conversion

We’re giving every Summit attendee access to conversion scripts and tactics designed specifically for today’s hesitant homeowner.


Better Structure

Summit will show you how to increase your productivity with indispensable systems and routines to ensure you move forward every day.


Get Re-energized

Attending Success Summit is sure to refocus your energy and give yourself a reason to be excited instead of worried about today’s market.


What’s Working

Every attendee will gain access to 6 playbooks of top performing tactics that you can use to immediately help your business.

2023 Success Summit Keynote Speaker

Shawn Achor

Shawn Achor is the NYTimes bestselling author of The Happiness Advantage and Big Potential. Shawn graduated magna cum laude from Harvard and earned a Masters from Harvard Divinity School in Christian and Buddhist ethics.

After spending 12 years at Harvard, Shawn traveled to 50 countries studying how to create an interconnected approach to potential and happiness. He has now worked with over a third of the Fortune 100 companies, and at places like NASA, the NFL, and the Pentagon. Shawn has battle-tested his research in high challenge environments from working with all the public schools in Flint Michigan, to six battalions of Marines at Camp Pendleton, to government leaders at Camp David, to students in a shantytown in Soweto South Africa, to hospitals in the wake of a mass shooting in Orlando and the Boston bombing. In every place Shawn has found the optimism can be increased through mindset and behavioral change, and that by creating an interconnected approach to happiness and success, we shine brighter together. Shawn’s research made the cover of Harvard Business Review, his TED talk is one of the most popular of all time with over 20 million views, and his lecture airing on PBS has been seen by millions.

Success Summit 2023 Main Speakers

Tom Ferry
Jeff Mays
Jason Pantana
Marc Davison
Steve Harney
Kristi Jencks
Janet Miller
Jimmy Mackin

Why Agents Love Attending Summit

Can you estimate the income boost you’ve experienced thanks to Summit throughout the years?

Why should agents drop everything and prioritize attending Tom Ferry’s Success Summit?

How has Summit transformed your outlook and approach to your business?

By taking part in the Summit, what exciting benefits and game-changing insights do you gain?


Kay Bailey Hutchison Convention Center Dallas

Address: 650 S Griffin St Dallas, TX 75202

Our No-Risk “Money Back Guarantee”*

We’re so confident you’ll learn a lot and have a great time over three days at Success Summit, we’ve decided to put our money where our mouth is.

If Success Summit isn’t everything you wanted it to be, we’ll give you your money back!

That means there’s absolutely NO RISK to you.

  • You must attend the entire event and complete your workbook during the event; and…
  • If you were not satisfied that the information and/or materials presented at the event are/would be of use to you, simply return your completed workbook to a Tom Ferry employee onsite and submit these four things: (a) proof of payment, (b) written certification that you attended the entire event, (c) written certification that you are not satisfied that the information and/or materials presented at the event are/would be of use to you, and (d) your receipt indicating you returned your workbook to a TF employee onsite.
  • If all these requirements are met, you will be issued a refund check in the amount of twice what you paid for your ticket within approximately two weeks from the date of the event.

Success Summit FAQs


Maybe, but we don’t advise it. Last year’s Success Summit sold out a few weeks before the event and we anticipate it to happen again. So commit to attending and get excited about all you’ll learn from Tom, the guest speakers and the other growth mindset attendees and take advantage of early bird pricing. While supplies last!

Purchase your ticket today to maximize your savings with the current discounted pricing! Tickets bought onsite will be $999 if they are still available.

Yes, discounted event rates are a benefit of being in our coaching programs. Team and Elite members attend Success Summit (In-Person) for free and Core clients receive a steep discount. To claim your special member pricing, make sure you log in to the member center before purchasing your tickets. Cannot be combined with any other offer.

Each coaching level has a designated seating section. Team and Elite sections will have tables, although we unfortunately cannot guarantee a table for all Elite and Team coaching members. The sections will be clearly labeled, and your lanyard color will allow you access to your specific seating section. All of these sections are first-come, first-served each day.

Yes, you can make yourself a Summit VIP with our VIP Upgrade Bundle! You’ll not only get closer seating, but a variety of extra bonuses including merch, Summit OnDemand, and more!

Livestream gives you the ability to watch the event in real-time with thousands of real estate professionals from all around the world right from home, office, laptop, or mobile device with our streaming service. OnDemand allows you to relive every moment with playback at your convenience after the event is completed. Before the event, you can add on the OnDemand bundle and save $250 today.

Check-in early on Monday, August 21 between 1:00-7:00 p.m. We will be set up for pre-registration at the Kay Bailey Hutchison Convention Center Dallas – Hall F lobby so that on Tuesday, August 22nd you can walk right in when the doors open at 8:00 a.m.

Yes, if you are attending the event in person you will receive links to access our discounted rates in your confirmation email. While the headquarters hotel, Omni Dallas, has sold out already, we have a discounted overflow room block at the Hyatt Regency Dallas. Discounted group rate cut-off date is July 28 or until rooms sell out, whichever comes first.

Success Summit runs from 9am to approximately 5pm each day. Keep in mind we’ll be ready for doors to open at 8am each morning. There will be an All-Attendee Welcome Networking Reception at the end of Day 1 immediately following the day’s sessions and the always popular Client Exclusive Party will be held on Day 2 – exact time TBD. (Please note this timing is subject to change)

We host these events for YOU! Tom Ferry and the guest speakers will be present, focused, and prepared to provide you with the most cutting-edge, thought-provoking tips and techniques to take your business to the next level. All you have to do is show up, stay focused and be committed to being the best real estate professional you can be!

We encourage you to invite a colleague or two (or twelve!) to register for the event with you. The mission of our company is to create a better real estate experience for all. This starts by reaching as many real estate professionals as possible with the message of how to deliver an exceptional client experience.

Come with an open mind to learn the best techniques that are making the biggest difference in the industry today. Tom Ferry events are a great networking opportunity, so bring lots of business cards and something to take notes on. Also, you may want to bring a light jacket. Sometimes the meeting rooms can be a little chilly.

Summit After Party Over the Years


Summit Safety Precautions

Ferry International’s #1 priority is the health and safety of our attendees, employees and staff supporting all Tom Ferry events. In partnership with the official event venues and vendors, Ferry International, LLC (“Tom Ferry”), will adhere to the current government and local authority guidance, as well as any venue or location-specific regulations.

By participating in any events planned and controlled by Ferry International, LLC (“Tom Ferry”), you agree to the following Terms & Conditions

For the safety of all attendees, we will be implementing the following on-site measures:

  • Hand sanitizing stations are available
  • Masks available, but not required*
  • Social distancing when possible – Please demonstrate respect for all fellow attendees
  • Clean environment – Our venue has earned GBAC Star accreditation

*Subject to change based on local and/or venue guidelines and mandates

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