If you want to take your business to the “next level,” we’ll help you get there.
If you want to take your business to the “next level,” we’ll help you get there.
Introducing Tom Ferry’s 8 Levels of Performance
Everybody in real estate wants to reach the “next level,” but until Tom Ferry, no one had ever defined what that means – or how to get there.
That’s why Tom created the 8 Levels of Performance – to bring extreme clarity to what it takes to “level up” your business. After an initial assessment, our expert coaches will meet you where you’re at – and show you exactly what to do to advance to where you want to be.
All the while, the 8 Levels of Performance act as a framework to guide you through your career – from a brand-new agent, to gaining momentum, to a veteran growing a team, to eventually exiting the business successfully.
Concentrate on quick-conversion lead sources while mastering the communication and administrative skills necessary to close more deals.You’ve made a commitment. Now you set it in motion. Whether it’s check equity or sweat equity, you prospect and close deals - fast. At the same time, you’re establishing key disciplines. Practice makes permanent, and basic habits ground success. Where you end up depends on how you start.
Diversify and amplify lead sources and channels and execute on formal, measurable marketing strategies to generate consistent appointments and revenue.
You’ve hit your stride and you’re in the black. You can prospect, present and close. Now you drill down further on the markets you’ve been working and target new ones. More consistent lead generation results in the income you need to keep building. You’re first and foremost a marketer – and you embrace it.
Organize sales, marketing, accounting and administrative processes to dial in efficiencies and increase productivity.
You’ve executed on a robust marketing plan. You’re pulling in leads and closing sales, but your hands are full and you’re leaving money on the table. Now you tighten systems and compress time to reduce stress, close gaps and improve client experience. By perfecting processes, your business hums and you gain control.
Hire, train and retain an assistant who complements your style and frees you to concentrate on what you do best.
You’ve dialed in the three pillars of sales, marketing and operations. Your business is running like a well-oiled machine, but you want to focus on your strengths and where the money is. On your own, you can only go so far. Now you identify and develop someone who can share the load.
Recruit, lead and manage associates who will increase specialization to improve client experience and extend your reach into the community you serve.
You’ve learned to delegate and to manage. Now you further your productivity even more by assembling a team of specialists. They can do what they each do best – and so can you. As a leader, your focus shifts to developing and inspiring others to perform at their highest levels.
Scale and replicate your business while turning over operations to trusted upper management so you can focus on high-level relationships.
You’ve become a leader and you’ve earned respect. Now you develop leaders who can run your business without you. Free from the day-to-day operations of your business, you’re in position to focus on long-term strategies and expand into new markets while solidifying your grip on existing ones. You’re a rainmaker – and you dominate.
Here’s what some of your fellow agents have to say about how Tom Ferry coaching has impacted their business – and their lives.
Jorge GonzalezSeville PropertiesMy partner and I closed 29 transactions for $10,595,000 and GCI of $282,365. There is no way we could have hit that $10M mark without coaching. We feel like we now have a better vision of the future, an exit plan, and the ability to create wealth.
Christophe ChooColdwell BankerI got involved in real estate in 1990. Since then, I’ve been a luxury real estate broker in Beverly Hills for over 23 years. Tom Ferry is one of the smartest men I know. For me there is NO ONE in the real estate coaching industry that can provide the most current and effective methods to market yourself and sell real estate in today’s world. The one big thing that I’ve accomplished through coaching with Tom Ferry is maintaining an amazing quality of life.
Becky GarciaEssential Properties, Inc.I was ready to grow a sales team. My Tom Ferry coach gave me the roadmap to build a profitable team in a short amount of time. Before I joined Tom Ferry, I was closing 75 deals per year, on average, at $10 million in volume and a GCI of $250K, but I was working 24/7 and had NO life outside of work. Now, with the help of my coach, last year as a team we closed 189 transactions with almost $35 million in volume and just under $1 million in GCI and the work life balance I needed!
Tim SmithTim Smith Group Coldwell BankerThrough the coaching program I've been able to create the business & life I never dreamed possible. Last year, the Smith Group closed over $326M in sales.
Josh KepkayMacdonald RealtyCoaching helped me create specific and realistic goals and my coach definitely keeps me accountable and on track. The Tom Ferry community is truly amazing and incredibly helpful with new ideas or answers to challenges I face. I tripled my GCI since I've started coaching with Tom Ferry.
Anne SchreiberSchreiber TeamI was scared to sign up for coaching because of the time and financial commitment. The investment has been beyond worth it. In my first year of coaching I learned how to grow my business from 15 to 36 deals a year.
Melissa MenardCompassCoaching has allowed me to keep my motivation, amp up my enthusiasm, and give me a game plan. That game plan has been what has helped me to double my business every year that I've been in coaching
Jocelyn RussoColdwell BankerThe BEST thing I've done for my real estate career was joining coaching! My goals are BIG and coaching has helped me with the mindset, systems, and tools to achieve them! I'm the CEO of my own business and the #1 Top Producing Team in my office.
Ryan ElliottRoyal LePage Atlantic HomesteadOnce I committed to coaching, my coach and I created a structure for my success. We created goals and started tracking everything. Once the accountability really kicked in, I started to see an increase in my sales, and I tripled my sales in my first year coaching with Tom Ferry.
Amber WelcheXp RealtyHaving an individual coach who partners with me on my actual business makes me be a force to be reckoned with. All the goal planning, goal setting, and holding me accountable is crucial to my business and to the success I have today. My coach, through Tom Ferry, kept me grounded, focused, and accountable.
Candee DeichmanCentury 21My coach really helps me stay focused. I have lots of thoughts of what I want to do with my business, but he helps me keep my thoughts and process focused on the big picture and my business plan. I am much more structured, and I love following a calendar and how I have better work/life balance.
Jon David LenardLenard TeamTom Ferry and his coaches are dedicated to making sure that you achieve the goals and dreams that you always knew you could but didn't have the resources, the time, or ability to get there on your own. You're going to be tapping into a huge network of knowledge and experience that is staying ahead of the curve as the industry changes and ahead of your competition.
Matt BarréKeller WilliamsI joined Tom Ferry coaching before I was even licensed. I know the key to success is to be coached and held accountable, and Tom and the Ecosystem have certainly done that. I went from 13 transactions, with a GCI of $79,600 to being on track to complete 50 transactions in my 3rd full year, and having already closed $216,000 GCI.
Debbie MeighanWashington Fine PropertiesMy coach is really invested in me and my success. She's happy for me when I have my wins and she’s definitely there for me when I have disappointments. I knew my coach was going to hold me accountable, but I had no idea how much she would care about me and my business and how amazing a relationship we would have.
Expand your revenue sources by entering new businesses and diversify your portfolio to increase investment returns while reducing risk.
You’ve gained unique insights from the heights your business has taken you and from the connections you’ve made. Now you’re in a position to see and take advantage of promising business opportunities. Your core business becomes one asset in a growing portfolio. You can strike a deal and call the shots.
Transfer business to either family or an investor to give you the greatest freedom to enter into the next stage of life.
You’ve made your mark and you’ve reached your goals. Now you turn to another stage. Whether you’re a solo entrepreneur, a five-person team or a national powerhouse, this time arrives for everyone. You know that everything goes better with a plan, so you lay out your next steps by design. It’s time to realize yet another dream.