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Grow Your Team with

Recruiting Roadmap

The dream is to forge a winning team that fits your exact vision for success. Recruiting Roadmap shows you how to make it reality in just 10 weeks.
  • 10 weeks
  • 10 1-Hour sessions per week
  • 14 Videos
Sep 18 - Nov 20, 2024

One-time payment



3 monthly payments


Pay Later

What You’ll Learn

  • Implement Effective Proven Recruitment Strategies
  • Discover Key Employee Lead Sources
  • Strategically Build Your Recruiting Plan
  • Identify and Attract Top Talent
  • Craft an Efficient Onboarding Process
  • Lead with Confidence and Authority

What’s included?

  • 10 one-hour group coaching sessions (hosted virtually via Zoom)
    • Dive into immersive learning with 10 interactive group coaching sessions.
    • Join from the comfort of your home or office via Zoom for a dynamic experience.
  • Access to the Tom Ferry Learning Platform containing 14 training videos
    • Unlock a treasure trove of knowledge with full access to the Tom Ferry Learning Platform.
    • Enjoy 14 high-impact training videos to boost your skills and confidence.
  • Downloadable Resources
    • Supercharge your success with a library of downloadable resources.
    • Get handy tools, templates, and guides at your fingertips.
  • Exclusive Recruiting Roadmap peer-to-peer collaboration space
    • Join a supportive community of like-minded professionals.
    • Collaborate, share insights, and accelerate your prospecting skills in our exclusive space.

Session Overview

Recruiting Roadmap

Develop a mission statement and core values to help define your recruiting focus and sales pitch.

Using a SWOT analysis and a proprietary recruiting calculator, identify your recruiting context and establish your recruiting goals.

Strengthen your mindset, dial in your disciplines and set up your routines in order to execute on what you plan.

Choose the lead sources you’re interested in and understand the technologies that can help with organization and execution.

Tap your sphere, vendors and agents to get introductions and identify qualified agents.

Hold events, participate in licensing schools and offer study groups to show value to agents at whatever level. Leverage social media and advertising to keep your brand front and center, and pay attention to changes in the brokerage community to discover new opportunities.

Understand the psychology behind interviews as well as effective language and structure.

Whether you’re bringing on one or many, know what it takes to get them up to speed and into production as fast as possible.

Apply recruiting practices to your own agents to show them you care and to keep communication channels open.

Take what you’ve learned and create a comprehensive recruiting plan that spells out activities and calendars activities and timelines.

Meet Your Instructors

Emily Kettenburg Headshot
Emily Kettenburg
As a Tom Ferry Coach & Public Speaker, Emily Kettenburg incorporates 30 years of first hand experience in sales & leadership to help teams & brokerages scale through hiring, onboarding, training & retaining sales associates who can and will produce.
Alicia Soekawa Headshot
Alicia Soekawa
A highly accomplished real estate professional with a remarkable journey of growth and success. Since joining Tom Ferry’s coaching program in 2015, Alicia has been on an incredible trajectory, transitioning from a solo agent to a team leader, and eventually becoming a proud brokerage owner.
Sandra Hendrix Headshot
Sandra Hendrix
Since 2008, Sandra has held the pivotal role of COO for Coldwell Banker Mexico, overseeing Training, Coaching, Digital Marketing, and Innovation. Her remarkable dedication shines through her extensive coaching experience, with over 10,000 hours spent coaching and consulting in Entrepreneurship, Business Building, and Real Estate at Tom Ferry International.

Satisfied Customer Testimonials

"Having a true step by step "road map" laid out to show you the path to successful recruiting coupled with real life collaborative examples of success and failures of what others are doing."

Jeremy Applebaum
Recruiting Roadmap

"I thought after owning a brokerage for 10 years I had little left to learn - boy, was I wrong! So many amazing tools from this class!! I learned as much about retention as I did about recruiting."

Michelle Maloney
Recruiting Roadmap

"Emily is an amazing coach and she has a huge wealth of knowledge on the subject. I will likely be taking the course again as there was so much knowledge that I would like to incorporate when we really get the ball rolling. The section on creating agent avatars was extremely helpful as we are really just starting this journey of building a team."

Colleen Levitt
Recruiting Roadmap

Additional Programs

What else could our programs help with?

Fast Track

I need to master the fundamentals and build my foundation.

Prospecting Bootcamp

I need to get past resistance and see more from my phone prospecting.