Develop a mission statement and core values to help define your recruiting focus and sales pitch.
Using a SWOT analysis and a proprietary recruiting calculator, identify your recruiting context and establish your recruiting goals.
Strengthen your mindset, dial in your disciplines and set up your routines in order to execute on what you plan.
Choose the lead sources you’re interested in and understand the technologies that can help with organization and execution.
Tap your sphere, vendors and agents to get introductions and identify qualified agents.
Hold events, participate in licensing schools and offer study groups to show value to agents at whatever level. Leverage social media and advertising to keep your brand front and center, and pay attention to changes in the brokerage community to discover new opportunities.
Understand the psychology behind interviews as well as effective language and structure.
Whether you’re bringing on one or many, know what it takes to get them up to speed and into production as fast as possible.
Apply recruiting practices to your own agents to show them you care and to keep communication channels open.
Take what you’ve learned and create a comprehensive recruiting plan that spells out activities and calendars activities and timelines.
"Having a true step by step "road map" laid out to show you the path to successful recruiting coupled with real life collaborative examples of success and failures of what others are doing."
"I thought after owning a brokerage for 10 years I had little left to learn - boy, was I wrong! So many amazing tools from this class!! I learned as much about retention as I did about recruiting."
"Emily is an amazing coach and she has a huge wealth of knowledge on the subject. I will likely be taking the course again as there was so much knowledge that I would like to incorporate when we really get the ball rolling. The section on creating agent avatars was extremely helpful as we are really just starting this journey of building a team."