15 Rules of Successful Agents

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Let’s face it, the real estate industry is extremely competitive.

With a high turnover rate and new agents entering the market every day, it’s CRUCIAL to have a road-map of what to do (and what NOT to do!).

I’ve seen time and time again that there are simple steps that agents can follow to build and maintain a successful real estate business…

Whether you’re a new agent or top producer here are 15 rules (split into three top 5 lists) of what you NEED to know…

5 Commitments for All Agents

1. Prospect daily: Stay in touch with your database.

2. Provide “extraordinary” customer service.

3. Respond in a timely manner – “Speed to lead” is crucial.

4. Keep your word – high trust relationships are key!

5. Get organized with proven systems and processes.

5 Steps for New Agents

6. Create a Business Plan (and actually follow it).

7. Build your database from your Sphere of Influence … then CALL them!

8. Do as many Open Houses as possible – I can’t stress this enough!

9. Write and send hand written notes – the extra effort goes a LONG way.

10. Preview homes – know your market and be the expert!

Tom Ferry - Success Summit

Once you achieve top producer status your focus starts to lean towards stability and the next step towards achieving mastery is…

5 Key Focuses

11. Focus on Inventory – coming soon, just listed, expireds, FSBO – know your farm.

12. Focus on Consistent Lead Generation – consistent is the key word here.  Know where are your leads are coming from and the ROI.

13. Focus on building your Referral Business.

14. Focus on Leverage – what sets you apart?

15. Focus on Customer Service – always provide exceptional service.

These are just some of the steps we teach in our award-winning coaching program.

If you’re interested in learning more about how your business and life can benefit from being in coaching sign-up for a FREE Coaching Consultation.

COMMENT BELOW: What new rule are YOU going to focus on in your business?



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