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3 Steps to Setting Realistic Buyer Expectations in Today’s Ultra-Competitive Market

“Boy, that escalated quickly.” –Ron Burgundy The Broke Agent recently compared the current landscape for buyers to the giant fight scene in Anchorman – and he’s not exaggerating much. Listings today seem to generate tons of offers, leaving one party victorious and countless other potential buyers defeated, disappointed and licking their wounds. Your job as […]

How to Turn Setbacks into Massive Action that Moves You Forward

I’d like you to read this list: Radiation treatments Divorce and sole-support single parenthood A tragic death in the family Cardiac arrest Liver transplant An emergency premature birth Business setbacks I’m not trying to bring you down. I promise. All of these unfortunate happenings were mentioned in viewer comments in the span of about 10 […]

7 Options You Should Give Every Homeowner to Get More Listings Today

It’s safe to say many homeowners today are operating by the expression, “A bird in the hand is better than two in the bush.” In other words, they’re content having a place to call “home” during these crazy times even if they’d prefer to move somewhere else. With so much being made of low inventory, […]

New Agent Primer: 19 Tips for Getting Started in Real Estate

Being a new real estate agent can be scary. You’re in a new world. You’re not receiving a salary. Real estate school barely taught you anything relevant to actually achieving success in this industry. So today, I’m creating a path forward for you with 19 tips for getting started in real estate. We’ve got a […]

3 Ways to Generate Listing Appointments Now!

Every speaking engagement… Every “Ask Me Anything”… Every coaching session I conduct… Every article, every discussion… …I’m hearing the same thing: “How and where can I get listings today?” It’s a real dilemma. U.S. inventory is down 42% since this time one year ago. So today, I’ve got three strategies for you to implement. And […]

TEAM SPOTLIGHT: 5 Tips for Enhanced Team Strength (And Sanity) in a Crazy Market

By Debbie Holloway, Head of Team+ Coaching As Realtors, we’re used to the hustle and bustle of showing and listing property… Negotiating offers, attending inspections, and closings… Cheers and hugs for our clients upon the successful closing… The prep of an Open House, greeting potential buyers, seeing the emotion on their face when they’ve found […]

The REAL Takeaway from the News of Zillow Buying ShowingTime

Peter Drucker told us many years ago: All business is innovation and marketing. We should know this. We should collectively strive for this. Yet what do we see when someone innovates to provide a better customer experience in real estate? Outrage. Fear. Consternation. Condemnation. If you felt any of those emotions when you heard the […]

Why I’m Bringing Back BluePrint for 2021

I hope you’re seeing the same thing I am. As I talk with agents and brokers and industry heavyweights… As I see mortgage rates at or near all-time lows… When I hear the stories about the incredible demand for housing right now… …I see nothing but tremendous opportunity in the marketplace for 2021. And that’s […]

Why You (Too) Should Accept My 90-Day ‘Hour of Power’ Challenge

One thing about my role as a coach is I love to see improvement. So if someone reveals a weakness to me, I’m not gonna just “let it go.” I’m going to confront them and challenge them to make things better. Such was the case recently with one of the Rockstar team leaders in our […]

Five Simple Words to Get You Un-Stuck & Fuel Your Success

Sometimes we all have “one of those days.” Maybe you’re feeling unmotivated. Maybe you’re feeling stuck, not knowing what to do next. Maybe it feels like you’re just going through the motions. If you’ve ever experienced any of those feelings, here’s my advice in five simple words: “Who can I help today?”   Focus on […]

4 Ways to Conquer ‘Fear of Failure’ & Finally Fulfill Your Greatness

You come to me for raw advice you can use, right? So today I’m hoping you’ll give me the latitude to get real with you… That’s what a coach does. Sometimes I have to confront people on the stories they’re telling themselves. And when somebody tells me what’s holding them back is fear of failure, […]

Why I’m Excited for Some & Nervous for Others in 2021

I’m excited. It’s a new year, and when I look inside our private coaching member Facebook groups, there’s a lot of really inspiring activity… People sharing their 2020 success stories (despite all the adversity they faced) Others outlining their ambitious goals for 2021 Exchanging thanks for the contributions to one another Arranging role plays Solving […]

Lessons Through Adversity: Revisiting My Top 10 Most-Read Blogs from 2020

Even in a year that many of us would like to forget, there are lessons to be learned. You might even say it’s years like 2020 that teach us the most… because we’re constantly being challenged and asked to seek out new solutions. With that in mind, I thought I’d use today’s last blog of […]

12-Week Challenge: Lift Up Your Local Businesses – #TomFerryShow

Welcome to the Local Business “Leg Up” Challenge. There are no rules. There’s no hashtag. There are no prizes. It’s just about doing your part to help fellow entrepreneurs in need. While we in real estate are fortunate to be able to continue conducting business and triumphing in the face of adversity, many others don’t […]

3 Big-Picture Questions to Answer So You Can Dominate in 2021

Not too long ago I shared several important thoughts for heading into 2021 with some of the most successful real estate professionals in the business – members of our Team+ coaching program. And then again even more recently, on a company-wide meeting for all of our employees. The feedback from both groups was excellent, so […]

How to Automatically Build ‘Balance’ Into Your 2021 Schedule

This year has taught us a lot about flexibility. And it’s too early to know where 2021 will take us… or rather, allow us to go. It depends on a variety of different factors… the vaccine, the economy, your own comfort level, government guidelines and regulations, etc. But let me make this crystal clear: All […]

5 Core Growth Tips for 2021

I love your ambition! Over this past weekend, I asked people to share their 2021 goals in my Instagram Stories and then I provided some feedback. Let me just say I’m impressed with how lofty many of your goals are! When I took a step back and looked at what everyone wanted to accomplish and […]

Multiplying Success: How to Leverage A Closed Listing into More Transactions

I recently got asked how a new agent could leverage their first closed listing into additional transactions. I offered my congratulations and gave a few tips, but the reality is that this is what every agent – young or old, brand-new or experienced – should be doing every time they sell a property. Why? Because […]

Real Estate Fundamentals: 5 Daily Disciplines for Massive Success – #TomFerryShow

If you’re sick of feeling – scratch that – knowing that you’re capable of more, but just can’t seem to get over that hurdle, today’s #TomFerryShow is for you. Sometimes it’s about going back to the fundamentals and making sure you’re doing the things necessary to create success. And today, I’m giving you five daily […]

What Your 20-Year Plan Can Do for You – #TomFerryShow

Today’s #TomFerryShow is an excerpt from tomorrow’s special Thanksgiving week episode of the Tom Ferry Podcast Experience. Be sure to listen to the whole episode tomorrow!   When you get in your car, do you have an intent of where you want to go? Or do you just start the engine, step on the gas […]

10 Things Real Estate School Didn’t Teach You… But You Need to Know

It’s some of the best advice I ever received… When I was about 20 years old, my mentor W.E. “Bill” Mitchell told me: “Don’t focus on money. Focus on learning everything you can about your chosen field.” And I think that advice is just as applicable to you as a real estate agent as it […]

3 Critical Questions to Make 2021 Your #BestYearEver – #TomFerryShow

Do you want to be more efficient in 2021? Do you want to attract business more easily in 2021? Do you want to sleep well at night in 2021 – and beyond – because your finances are in good shape? If you answered a resounding YES to each of those, then today’s #TomFerryShow is for you! I’ve […]

Overcoming the Fear of Starting Your Own Team

If you’ve been paying attention, you know I believe there’s a tremendous opportunity to scale your business starting now and all throughout 2021. Like, big time. And to take full advantage of it, you might need to hire some help and start growing your team. Did you just shudder? Because I know… whether it’s hiring […]

5 Simple Steps to Get More Referrals in 2021

It seemed like everything went great. You got along beautifully. You provided excellent service every step of the way. There were no hurdles you couldn’t overcome. The clients were happy… …But they’ve NEVER sent you a referral. Not a one. What happened? And more importantly, how do we fix this? Let’s talk about it…   […]

TEAM SPOTLIGHT: Establishing a Meaningful & Attractive Team Culture

By Debbie Holloway, Head of Team+ Coaching Deciding to build a team is easy. Deciding how to structure your team and onboarding agents is easy. The most difficult part of building and sustaining a profitable team boils down to one thing… culture. Now here’s the catch – many of the components of building a team […]

7 Steps to Better Health & Vitality By 2021

It’s that time of year when some might be experiencing the dreaded “B word” – burnout. Or others have been so focused on keeping their business afloat that they’ve ignored everything else – and are starting to pay the price. That’s why I thought it was a good time for a reminder that being successful […]

One Huge, Actionable Takeaway from My Podcast with Ivy Zelman

I hope you listened to or watched yesterday’s podcast where I interviewed Ivy Zelman. Getting 45 minutes of Ivy’s expertise and insights is truly invaluable, so if you missed it, I strongly suggest you go back and catch up. In fact, listen to it a couple times until her knowledge really sinks in so you […]

3 Actions to Finish 2020 Strong & Start 2021 On Fire! – #TomFerryShow

I’ve been getting a lot of questions and DMs from people who stepped up and have powered through 2020… only to hit a wall in the last couple weeks. It’s been a challenging year, no doubt about it. But it’s not time to slow down. It’s time to finish strong and set yourself up for […]

5 New Agent Mistakes to Avoid When Starting Your Real Estate Career

New agent, rookie, newbie, upstart… whatever you want to call yourself, you’re in an all-new world… and you’re not quite sure where to turn. You feel all alone… and desperate to start making things happen. But mistakes at this stage can slow or stall your progress, and that’s the last thing you need. So I […]

One ‘Uncomfortable’ Idea to Generate More Listings Now – #TomFerryShow

Want to know a market segment you should be pursuing for new listings, but probably aren’t? NOO! That wasn’t an over-dramatic, Darth Vader “no.” It was actually my answer to the question. Non-owner-occupieds account for 16 percent of all properties in the U.S. Yet many agents never think about them at all. With extremely low […]

3 Steps to Overcome the Resistance to Making Your Calls – #TomFerryShow

I talk with a lot of successful agents on a regular basis. And if I had to boil down what makes those people so successful, it’s not that they’re all insanely innovative and breaking new ground. It’s not that they figured out some marketing “hack” no one else knows. It’s not dumb luck. It’s one […]

One Big Decision You Need to Make to Shape the Future of Your Business

They say the only constant is change. That’s definitely true for the real estate industry, and especially in this moment of time. At Success Summit earlier this month, I talked a lot about where the industry is headed and what it means to embody the Agent of the Future (A.O.T.F.). Because there’s no question about […]

6 Tips to “Google-Ready” Your Business for 2021 – #TomFerryShow

Imagine… A homeowner sees your signs in her neighborhood. Maybe she’s seen your ads in her mailbox on online. Then she decides to sell. If she doesn’t have an agent already in mind, what do you think is her next step? She’ll likely do her due diligence and conduct her own research about YOUR NAME […]

TEAM SPOTLIGHT: A Proven 100-Day Plan to Successfully ‘Onboard’ New Agents

By Debbie Holloway, Head of Team+ Coaching Onboarding your sales agents is a critical part of building a profitable and happy team. This is where you can “make it or break it” when it comes to having a great culture the solid team I’ve asked Jenny Turner, brokerage owner and team leader of the Lovejoy […]

Summit Insider: What’s Happening at Success Summit 2020!

Without a doubt, 2020 has been the year of adjustments, adaptation and being willing to roll with the punches. And maybe that’s a good thing. Because if the first two days of Summit have proven anything, it’s that we’re all capable of achieving amazing results when we commit to new behaviors. Let me share with […]

5 Career-Defining Questions You Need to Answer Now

Would you agree that the pandemic has accelerated change in our industry? Without a doubt, right? So here’s the first big question I have for you today: Are you keeping up? Because the landscape is most definitely changing. Quickly. And if you’re not dialed in and fully committed to adapting how you do business, you’re […]

50 Truisms I’ve Learned in 50 Years on Planet Earth

I celebrated a milestone birthday earlier this week by turning 50 years young. Crossing that half-century mark got me thinking I should take my own advice and share some of the most meaningful insights I’ve learned through my 50 years on the planet. (After all, just a couple days ago I advised you to create […]

Important Reminder: You Deserve More Out of Life (Yes, Even Now!)

When you’ve spent 30,000 hours of your life coaching professionals to greatness like I have, you tend to identify some disturbing patterns of human behavior. Like the little (or big) hurdles that people place in their own path. One of the biggest challenges I see time and time again might surprise you… Many, many people […]

How to Identify Your Authentic “Why” in 7 Simple Steps

With everything going on in the world and with Success Summit fast approaching, I think now is a great time to take a step back and examine what, exactly, you want from your life and business. But unless you have a process, it’s easier said than done. Lucky for you, I do have a process. […]

TEAM SPOTLIGHT: Why Establishing Clear Expectations is Essential to Your Success

Editor’s note: I put TEAM SPOTLIGHT on temporary hiatus while more pressing matters took center stage due to the pandemic. Today, this recurring blog from Debbie Holloway returns with an important topic… setting appropriate expectations for your agents and employees. -Tom By Debbie Holloway, Head of Team+ Coaching Have you decided what type of team […]