A movement has started in our industry. It’s a collective act of commitment formed around a comprehensive strategy to maximize every marketing campaign’s potential.  Bear with me for a second here… I swear this is going somewhere meaningful… In 430 BC, 500 Spartans defeated an army of almost 7,000 Persians in the Peloponnesian War. The […]

Winning on TikTok for real estate agents starts in the same place as it does for anyone else – with the TikTok algorithm. TikTok for real estate agents is a divisive subject. A lot of agents still believe that the platform is populated by young people looking to kill brain cells and watch silly videos. […]

Luxury real estate marketing isn’t like any other type of marketing… Upping your price point requires changing your strategy. Every agent wants to know what it takes to break into and then dominate in luxury real estate. The obvious first step, I’d say, is luxury real estate marketing. Notice how I didn’t just say “marketing” […]

What are the most essential marketing channels that every agent needs? As a real estate professional, you have incredible flexibility and a world of options to consider when deciding how to run your business. You may have even heard me say “There’s no wrong way to generate a lead” once or twice. And it’s true. […]

Q4 means it’s time for your 2023 real estate marketing plan   As we step forward into Q4, it’s time to start doing double-duty. Not only do we need to refocus on our goals and finish this year on a high note, but it’s essential to prepare for the year to come. Now is the […]

Confirmation feels good. If you’ve been watching my videos or reading this blog recently, you know I’ve been emphasizing the importance of establishing “know, like, and trust” with consumers in your market. So, when I opened the National Association of Realtors 2022 Home Buyers and Sellers Generational Trends Report to find that “reputation and trustworthiness” […]

Over the first half of 2022, we’ve had some amazing guests revealing even more amazing strategies, and today I’m challenging you to start implementing what you’ve learned! I’ve rounded up 13 killer strategies that we’ve shared covering three categories… lead gen, conversion tools and skills, and mindset and health. Here’s how this will work: I’m […]

Let’s just get down to the gritty question…. Are we in a housing correction? If you’ve been keeping up with This Week in Housing, you’ll already know the answer to this one. It’s NO! No, we are not in a housing correction! That last sentence right up there ^ is what today’s blog is all […]