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Online Marketing

Online Marketing

The Top 10 Listing Lead Sources Every Real Estate Agent Should Consider

Every market has one or two agents who just seem to get every listing. Wouldn’t you love to approach those heavy hitters in your area and find out how they do it? To ask them point blank, “How are you getting so much business?” Well, lucky for me, I have access to lots of heavy […]

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Are You Making It Easy Enough for People to Review You?

“Reviews are dominating consumer decisions.” That was one of the first things I said to kick off my BluePrint event yesterday morning. And it’s true. We all want more reviews! But look around you. People are busy. They have jobs, and lives, and kids’ soccer practices, and hobbies, and favorite shows… Do you really think […]

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7 Ways Smart Agents are Preparing Now to Make 2022 Their Best Year Ever

I’m gonna be blunt… If you’re not doing the seven things I discuss in this blog, you are losing ground to the competition. Because recently I’ve been talking to lots of top-producing agents, team leaders and CEOs, and they’re all gearing up to capitalize on the gigantic opportunities 2022 is likely to bring. But here’s […]

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New Agent Primer: 19 Tips for Getting Started in Real Estate

Real Estate Agent Tips for Beginners Being a new real estate agent can be scary. You’re in a new world. You’re not receiving a salary. Real estate school barely taught you anything relevant to actually achieving success in this industry. Fortunately, there are plenty of resources out there that can help you break into the […]

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5 Ways to Get People Talking About YOU: The Growing Importance of Relevance & Remarkability

I have a really simple – yet potentially painful – question for you… Are you relevant? I recently met Greg Creed, former CEO of Yum! Brands and author of a great new book called R.E.D. Marketing. He brought up the topic of social and cultural relevance. Then a few days later at last week’s Success […]

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Summit Insider 2021: Top Takeaways from the First 2 Days of Success Summit

I was pretty stoked when I got to fire a t-shirt cannon on Tuesday at Day 1 of this year’s Success Summit into a crowd of 4,000 dedicated real estate professionals who joined me in Dallas. Then on Day 2, we took it up a notch and loaded that thing with cash and shot it […]

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Keynote Speaker Seth Godin… And 9 More Reasons Why Success Summit 2021 is a No-Brainer to Attend

Few people – if any – have influenced my perspective on marketing more than the one and only Seth Godin. He’s written a bunch of great books. (I actually own two prized copies of his epic 17-pound release.) His blog is legendary. He’s launched countless successes through his AltMBA and Akimbo workshops. And now… He’s appearing […]

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3 Problems Every Real Estate Agent Must Solve to Dominate Their Marketplace

I’ve often said your role as a real estate professional is to solve problems for a profit. The agents who are figuring out how to solve today’s problems are killin’ it… And those who aren’t putting in that effort are, well, struggling. Ninety-one percent of all commissions right now are being earned by the top […]

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