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Online Marketing

Online Marketing

How Does Google ‘See’ You in Your Marketplace? Take This Quick Test to Find Out

Picture this… Somebody types in “Best real estate agents in [your town].” What happens next? Do you appear in the top results? As a real estate professional, it’s crucial that you show up in Google search results for your local market. If you’re not showing up in local searches like this, it very likely may […]

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15 Attention-Grabbing Video Ideas to Build Your Identity & Generate More Business

Sometimes the job of a real estate coach is to cut through some of the excuses agents use to avoid doing the things that will make them successful. We all know we’re operating in a “video first” marketing environment. But far too many agents are still shivering in fear of pressing that “RECORD” button, so […]

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3 Revolutionary Tech Tools You Absolutely Should Start Using Today

“Getting hit in the head with bricks never felt so good.” I loved this comment about halfway through yesterday’s BluePrint event I was doing from attendee and coaching member Cory Coombes. Because even if I say so myself, we packed that event with tons of valuable information agents need now. In case you weren’t there, […]

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You’re Getting Out-Foxed, Out-Spent, and Out-Marketed.
3 Ways to Reverse Course.

I recently made a bold prediction. And I’m not backing down from it. I said that within three to four years, I estimate 50% of all U.S. real estate transactions will have a 25-42% referral fee attached to it. Why? Because everywhere you look, people and companies are trying to wedge their way into our […]

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Why Our Next BluePrint Event Will Be Completely Different Than Ever Before

If you know me, you know I’m pretty much an open book. I don’t mind revealing inside information about how we do business as long as it helps you run your own business more effectively. And as CEO, I’m always pushing my executive team to innovate and try new approaches. In fact, we’re calling 2021 […]

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7 Crucial Questions to Define Your Personal Brand

The benefits of having a strong personal brand are pretty obvious… People trust you from the start. They actually CALL you. There’s less friction during the process. And the list goes on and on. Basically, a well-established brand makes everything easier. So… how do you get there? To me, there are seven crucial questions you […]

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Q1 ’21 No More: Coaching You Through Your First Quarter Progress Report

Welcome to Q2. Three months of the new year have already flown by… …And the next nine aren’t likely to slow down. So my question for you is… How are you doing? Have you achieved 25 percent of your 2021 goals yet? Are you on track? Or do you need to reevaluate your behaviors to […]

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New Agent Primer: 19 Tips for Getting Started in Real Estate

Being a new real estate agent can be scary. You’re in a new world. You’re not receiving a salary. Real estate school barely taught you anything relevant to actually achieving success in this industry. So today, I’m creating a path forward for you with 19 tips for getting started in real estate. We’ve got a […]

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