Join Tom's VIP List Get Ideas, Inspiration, and Insights of Online Marketing and other Real Estate topics directly to your inbox...Sign Up for Free


What You Missed if You Weren’t at Shift!

I love what I do. I just wrapped up our first-ever Shift! event where I spent the last two days playing host and speaker. But it was so much more than that for me… Why? Because we brought in some of the most phenomenal guest speakers, and I spent much of those two days in a seat in […]


3 More Strategies to Beat the Disruptors at their Own Game – #TomFerryShow

A couple months back, I did a show about three positioning strategies to overcome the disruptors eating away at traditional market share. Today, I’m continuing that conversation with three MORE positioning strategies to help you do some disrupting of your own and stand out in a crowded marketplace. Let’s get right to it…   Positioning […]


Simple Solutions to 5 Common Real Estate Marketing Mistakes

Do you ever find yourself writing your blog or a social media post and wondering, “Am I doing this whole ‘content’ thing right?” You’re making the effort to create valuable content, yet maybe you’re not seeing the results you desire. It’s a common issue, even for some heavy hitters in the industry. Doing it “right” […]


3 Truths to Learn from the Millennial Mindset – #TomFerryShow

My guest on today’s #TomFerryShow grew up in the YouTube era. Iris Chen watched videos about topics she liked in her youth and eventually began creating them herself, which led to an opportunity to become Gary Vaynerchuk’s videographer. She’s since gone on to create Iris Rose & Co., a company geared toward helping entrepreneurs build […]


8 Tips to Stockpile Cash Before the Next Economic Downturn – #TomFerryShow

I think you know me and my personality. I’m an optimist. I like positive thinking. I do not like negative, energy-sucking vampires and naysayers. But I’m also a realist. And I’ve been around long enough to know that the economy will not just continue its upward trajectory indefinitely. Winter is coming, whether it’s later this […]


The Why and How of Real Estate Vlogging

Have you seen #TOMSVLOG? No, I’m not talking about myself in the third person… That’s the name of my new vlog that my video team and I have been creating for the past few months. It’s designed to let you tag along on some of my adventures and give you a behind-the-scenes glimpse at what […]


One Big Scary Trend & Three Strategies to Overcome It – #TomFerryShow

Let’s get real here… There are large groups of people out there trying to put you out of business. There’s so much money generated by the real estate industry, it’s no surprise that lots of people want a piece of that pie. Discounters, iBuyers, new hybrid models… Many of which are very well-funded. They’re all […]


Answering Your Most Important Business-Building Questions – #TomFerryShow

Hopefully you’ve seen the advice I’ve been sharing in my Instagram Stories lately. I’ve received a ton of questions, so if I haven’t answered yours yet, keep submitting and I’ll get to it eventually. If you’re not following me, start now >> https://www.instagram.com/tomferry/ I thought it’d be fun to dig into nine of those questions […]


You Need to See This: My Top 10 Videos of 2018

At the end of 2018, I asked my team to look back at all the videos we created throughout the year. I wanted to know which ones got the best engagement, the most views, and resonated the strongest with you, the viewer we’re creating them for. We narrowed it down to a “Top 10” list […]


Messaging to Millennials: How Home Ownership Solves Their Top Priority

Steve Harney shared some interesting insights about millennials and their priorities during the last #TomFerryShow of 2018. (Make sure to watch his entire market update and projections if you missed the show!) In this blog, I want to share that information so you can use it as targeted messages to attract more business from millennials. […]


Jay Abraham on How to Gain Trust, Relevancy and Respect – #TomFerryShow

Let me ask you a few questions… Are you content operating one transaction at a time, moving on and starting all over? Are you okay with being one fish in a sea of agents and always praying to the real estate gods that people choose you? Are you content hoping past clients remember you the […]


Video Hacks Learned from the Industry’s Biggest Influencers – #TomFerryShow

For the second consecutive year, BombBomb has conducted a comprehensive analysis of how real estate professionals are using video. The result of their efforts is the fantastic Real Estate Video Influencers Guide, packed with tons of extremely valuable advice direct from the winners themselves. If you haven’t already, make sure to download the 2018 report […]


A Must-Read Resource for Any Video Marketer!

Have you put an additional emphasis on video in 2018… Or are you still struggling to step in front of the camera? No matter where you’re at with video marketing, there’s always more to learn. And there are few better educational resources than the Real Estate Video Influencers Guide recently released by BombBomb. I’m so […]


3 Things the Market Is Practically Begging You to Do

Let me ask you a question: When you think about the things you do every day, are your actions dictated primarily by intuition or by data? Data-driven action steps are good things in today’s economy. Pay attention to the data, listen to the market, and serve accordingly. That’s what I’ve got for you today. When […]


More Great Business Tools You Should Be Using

A while back, I did a #TomFerryShow about 6 Killer Tools to Stay Ahead of the Competition. Today I want to add four more. My buddy Greg Robertson is the President and co-founder of W+R Studios, makers of Cloud Agent Suite. Together we’ve teamed up to offer you an extraordinary “test drive” of their services for […]


Four More Creative Ways to Attract Listings (Part 4 of 4) – #TomFerryShow

In the last three weeks, we’ve covered everything from sticky notes to Instagram Live videos, all in the name of helping you attract more listings! This week, we conclude this four-part series with four more strategies to put you in front of sellers. If you’ve missed any of the previous three, get caught up and […]


Even More Innovative Listing Attraction Strategies! (Part 3 of 4) – #TomFerryShow

Hopefully you’ve picked up some great new strategies from our series on 16 innovative listing attraction systems. In case you’ve missed it, here’s part 1 and here’s part 2. Today we introduce four more winning strategies in part three! Let’s get to it!   Listing Attraction System 9: Review Letter from the Seller to the Neighbors You know we’re operating […]


16 Killer Listing Attraction Strategies! (Part 2 of 4) – #TomFerryShow

Picking up right where we left off last week, I’m continuing to share 16 of the 33 listing attraction systems I presented at Success Summit early last month. (If you want all 33, it’s not too late to purchase LiveCast and “own” three full days worth of content from Summit 2018 forever.) Let’s get on to the next four methods (5-8)…   […]


16 Ingenious Ways to Attract Listings Now! (Part 1 of 4) – #TomFerryShow

Where do your listings come from? I hope that’s a tough question to answer… …Because if it takes some thought, that probably means you have a variety of strategies in place that are all delivering listing opportunities to you. If you only have a few – or worse yet, one – it’s an all-too-easy question […]


5 Adjustments You Must Make to Guarantee Success in Any Market – #TomFerryShow

Today begins our biggest event of the year, Success Summit! As soon as I take the stage this morning, I’m going to jump into some strategies, mindsets and tactics designed to help agents dominate in a changing marketplace over the next 18-24 months. Why a changing marketplace? Because we’ve been on an upward trend for […]


Tips & Tricks to Maximize Your Video Marketing – #TomFerryShow

When I got approached to be interviewed about The Power of Video Marketing, I knew the conversation would be packed full of valuable tips for today’s video-first marketing environment. So we shot it as a #TomFerryShow as well! And what resulted was 30+ minutes of powerful video tips and tricks. I’m focusing on some of the […]


3 Time Management Tips to Get Your Life Back

Is your business costing you your quality of life? One of the biggest reasons why people join coaching is to “get their life back.” Helping people achieve that goal often requires getting them out of their comfort zone and doing things differently than they’re accustomed to. So it’s not surprising there are moments in the […]


10 Headlines to Grab Homeowners’ Attention Now

Demonstrating that you understand people’s situation is one of the biggest breakthroughs you can make with your marketing. When you establish common ground, the homeowner’s anxiety is diminished and trust begins to be built. That’s why it’s crucial to be mindful of your messaging. Blanket statements like “Curious about the value of your home?” just […]


4 Crucial Content Categories Every Agent Should Be Creating

Becoming the “knowledge broker” in your marketplace doesn’t just happen. It takes work. No matter how experienced you are, no matter how successful you’ve been, people aren’t going to universally consider you the premier local resource for real estate information — unless YOU make that happen. The way to make that happen is by consistently […]


How We Do It: Behind the Scenes of the #TomFerryShow

If you’ve been paying attention to the #TomFerryShow at all, you know I’m all-in on video. We’re in the video age, and it’s only getting bigger. Every #TomFerryShow we do on any topic related to video generates tons of comments and questions. In this episode, we strive to answer as many of those questions as possible […]


The Top 12 Lead Generation Sources for Real Estate Success – #TomFerryShow

Where’s your next seller lead coming from? The answer to this question tells me a lot about your real estate business. If you have no idea, you’re in trouble. It means you’re operating without a strategy. Flying by the seat of your pants. Rolling the dice on your career… …On your future! So, what’s your […]


90 Minutes A Week to More Effective Marketing

There are 13 items on the Weekly Million Dollar Checklist I shared at last year’s Success Summit. (You can download it here.) In this blog, I want to focus on just one of those 13 tasks. This one… If you want to create truly effective marketing, you can’t just “wing it.”


Your Single Most Important Marketing Activity to Kickstart 2018

Take your “real estate professional” hat off for a second. Picture yourself as a homeowner who is beginning to think about selling his or her house. What are you looking for in a listing agent? At the very base level, what’s most important to you when preparing to sell your largest investment? It’s not a […]


Two Proven Closes Every Pro Uses – #TomFerryShow

What happens when you raise your confidence in sales situations? Lots of good things, that’s what: You get on the phone more. You follow up on leads more. You reach out to your database more. You engage people more in social situations. When you do all of these things, you begin to win more business. […]


5 Rules for Exponential Growth

Every year hundreds of real estate agents, just like you, travel to the annual Success Summit to gain valuable information on how to build and sustain a successful career in real estate. If you’re one of the many agents who’s ready to earn $1 million in GCI, then the Success Summit is for YOU! Watch […]


The Ultimate Facebook Advertising Strategy – #TomFerryShow

There is one lead source that every agent should be using… Some of you are aware of the huge opportunity found through Facebook advertising for sellers, and have been using it for years! But are you taking full advantage of this lead source and maximizing it for your market?


3 Proven Marketing Strategies For Growth – #TomFerryShow Episode 71

The great Peter Drucker once said: “All business is innovation and marketing.” So the question is, does your marketing drive the success you deserve? Whether you do all the marketing on your own or work with a team, it is one of the key components for the success of your business. Here are some great […]


4 Steps to Absolutely Crush Your Marketing

Have you reviewed your marketing plan lately? Which channel is giving you the most leads? Is there a lead generation source that you should be pursuing? Are you testing your copy & creative? There is always something new and innovating to try in the world of marketing. But how do you know if its right […]


10 Best Real Estate Email Marketing Tips – #TomFerryShow

  Last week I opened up my playbook and shared with you the proven marketing strategy to casting a larger net and reaching more customers. This week I’m excited to go talk about something we are all doing, but only a few do well! Email marketing. According to the Direct Marketing Association email has an […]


How to Reach a Massive Audience with Digital Marketing – #TomFerryShow

Marketing Domination! Are you reaching a large enough audience with your marketing efforts?   In today’s episode I’m opening up my playbook and sharing the marketing strategy that fuels the success of the #TomFerryShow. After watching this episode one, two or even three times be sure to grab the slides at the bottom of this post.


Real Estate’s Most Impactful Trends – #TomFerryShow

13 years ago I had a phone call that was life-changing for me and I’m excited to have the person on the other side of the phone sitting next to me in this very special episode of the #TomFerryShow. For the seven people who may not know Stefan Swanepoel, he is widely recognized as the leading […]


How to Position Yourself on the Internet

  If you’ve been following my videos and articles, first of all, thank you, you know one thing is for sure about me: I’m always innovating, changing, and adjusting to stay as relevant as I can to make sure that I’m providing you the very best tools that are working today for Rockstar agents just […]


3 Ways To Re-Engage With Your Audience

By Coach Mark Johnson  It’s easy to get stuck doing the same marketing campaigns after a while. But think about it; are your marketing and branding efforts still effective? Maybe you need to make some adjustments to re-engage your audience.


Top 10 Ways to Use Instagram in Real Estate

Every Real Estate professional should be on just about every social media platform available. One of the fastest growing social media sites to use in real estate is Instagram. What many agents don’t realize is that Instagram can be one of the most useful tools to grow their business…when used correctly. I pulled my top 10 […]


Marketing that Brings Sellers Directly to You!

  Are you looking for some come-list-me calls where sellers come directly to you to sell their homes? Or do you just want a simple way to have consumers validate their choice of choosing you as their agent? If the answer is yes and yes, then you want to create your Proof of Success marketing […]