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Luxury Real Estate

Luxury Real Estate

Build a Brand Bible & Develop a Marketing Plan

A Brand Bible Solidifies Your Personal Brand If you want people to see you as the go-to expert in your market, it starts with consistency — and that means building a brand bible. A solid branding bible isn’t just about your logo or colors….

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House Not Selling? What to Do When Your Listing Won’t Sell

House Not Selling? Here’s What to Do When a Listing Won’t Sell If your house is not selling, you are not alone. In today’s unpredictable real estate market, some listings sit longer than expected. Whether it is due to location,…

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ChatGPT for Real Estate: Prompts for Writing Listing Descriptions

Real Estate ChatGPT Prompts for Listing Descriptions You don’t need to be Hemingway to write the best listing descriptions. You just need better ChatGPT prompts and use of real estate AI.  You’ve heard me preach over and over again that the…

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5 Luxury Real Estate Marketing Tactics That WORK

Luxury Real Estate Marketing Isn’t Like Any Other Type of Marketing Luxury real estate marketing is a whole different ballgame. If you want to move into high-end listings and attract affluent buyers and sellers, your approach must evolve. The…

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The 9 Steps of Building a Brand Bible

A great brand starts with a great brand bible. Personal branding (or company branding) is all about consistency, and consistency only gets harder to maintain as your business grows. This is where having a brand bible comes into play. In this blog,…

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How to Get Into Luxury Real Estate: 10 Tactics

Want to learn how to get into luxury real estate? There’s this misconception that becoming a luxury real estate agent has to do with something other than skill, strategy, and ambition. Some agents think you either need to already need to be…

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Break into the High-End Market: How to Become a Luxury Real Estate Agent

9 Tips to Become a Luxury Real Estate Agent Learning how to become a luxury real estate agent is often easier said than done. However, tapping into the luxury real estate market is possible, especially when you have a firm grasp of the tips and…

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Affordable Video Production Tools: Solutions for Next-Level Content

Video Production Tools for Real Estate Marketing If you’re ready to take your real estate business to the next level, investing in video production tools is a smart and strategic move. In today’s content-driven world, high-quality video can…

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The Best Apps & Software for Real Estate Agents

Real Estate Software and Apps for Every Need When looking at the best apps for real estate agents to use in their business technology arsenal, it’s tough to make a definitive list. There are so many different uses, factors, nuances, and features…

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How to Get More Real Estate Listings: 7 Strategies Sellers Need to Hear

Want to know how to get more real estate listings in today’s challenging market? Start by understanding what is holding sellers back, and what you can do to ease their concerns. Many homeowners are hesitant to list right now because they fear…

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How to Get Real Estate Listings: 3 Proven Strategies to Win More Sellers

How to Get Real Estate Listings and Generate More Appointments If you’ve been asking yourself how to get real estate listings in today’s competitive market, you’re not alone. This is one of the most common questions I hear from agents at every…

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Real Estate Scripts: My NEW Best Response for “How’s the Market?”

Using a Script to Unlock More Opportunities in Today’s Market If you’re looking for an effective listing script for real estate, you’re in the right place. This industry changes fast. And with that, so should your scripts. While…

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