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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Fundamental Instagram Tips for Real Estate Agents

Let’s boil down the best Instagram tips for real estate agents. Real estate is a visual industry. The old adage “a picture is worth a thousand words” is particularly true in the realm of selling properties. In the age of social media,…

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Business Planning

What to Do Now: Refocusing After the NAR Settlement

The NAR Settlement Presents a Massive Opportunity  The moves you make right now will have a long-lasting impact.  The recent settlement proposed in the NAR lawsuit has shaken our industry and forced a lot of agents to reexamine the way they work…

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Blog Articles

Take Your Business To The Next Level – #TomFerryShow

The 5 Cycles of Business in Real Estate Startup: New agents starting in real estate within the last 5 years. Growth: You’ve figured out what you’re good at, and your business is increasing (people, marketing, and, innovation). Cash Cow: These…

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15 Rules of Successful Agents

Whether you’re a new agent or top producer here are 15 rules (split into three top 5 lists) of what you NEED to know… 5 Commitments for All Agents 1. Prospect daily: Stay in touch with your database. 2. Provide “extraordinary” customer…

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Stay Top of Mind With Your Leads – #TomFerryShow

What is the T.O.M. plan? It simply stands for Top Of Mind, and here are four things you can do to stay top of mind with your leads… Top of Mind Plan for More Referrals 1. Call or Text You want to speak with your clients every 90 days. Don’t…

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3 Tips to Maximize Your Next Live Event

Here are three tips to maximize your next event: Tip #1: Choose Your Events Early You’ve heard me talk about scheduling before, and you have to put the MOST important things on the schedule first. Putting down the events you’ll attend,…

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How to Communicate with Millennial Buyers – #TomFerryShow

Important Factors The #1 Consideration for Choosing an Agent is Local Market Knowledge Your customers want to know that you are the local expert on the area. Also, know that Millennials are interviewing agents Preferred Medium is Video Although you…

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3 Keys to Master Your Mindset

Here are some powerful tips to help you take on the mindset for success: Key #1: Visualization Are you using visualization techniques? Visualization is a tool used by top performers ranging from athletes to business people. Essentially, you are…

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Set 100 Appointments Like Mariangel – #TomFerryShow

The Challenge Mariangel came to me saying she was just barely surviving as an agent. She was just sort of getting by, and not earning the true success she deserved. This was in late August of 2016 and I told her that if she could book 100…

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How To Increase Lead Conversion – #TomFerryShow

Every Lead Deserves Love We recently received some stats through Geographic Farm who looked several hundred thousand seller leads and sent them to CoreLogic. They found that for every 100 leads generated there were 3 closes. Sure, there are some…

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The Power of Perseverance and Mastery – #TomFerryShow

The TFS 100 Episode Contest 1. Comment on this Facebook post with your favorite show and why: 2. Share the post for an extra entry! What you win: 100 people will win a pack of my awesome socks! 2 people will win a one-on-one hour long coaching…

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3 Powerful Time Management Secrets

Here are three powerful time management tips that will help you get the most out of every day… 3 Top Time Management Tips 1. Focus on H.B.U.T. One of things I’ve used to help me make the most of my time is H.B.U.T. That is a fun little…

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How To Find The Needle In The Haystack – #TomFerryShow

Why Agents Don’t… 1. Their fixed/ego mindset tells a story about expireds! Some agents even get mad and blame those agents who work expireds! 2. Their fixed mindset stops them … Fear! Because they don’t know what to say, and the agent takes…

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Member Spotlight: Jorge Gonzalez and Angela Whiteway

Jorge and Angela share their experience with the Tom Ferry Coaching Program: Jorge: Back in 1979 my job wouldn’t allow me to take a vacation so I quit. I went on vacation and when I got home, my best friend said real estate is the way to go….

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