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FACT: YouTube ranks immediately behind Google as the world’s second-most trafficked website. ANALYSIS: You better have a good, strong presence on YouTube. QUESTION: Do you? – – – Well, do you? I hope so, but if not, Jason Pantana…

Want to know a market segment you should be pursuing for new listings, but probably aren’t? NOO! That wasn’t an over-dramatic, Darth Vader “no.” It was actually my answer to the question. Non-owner-occupieds account for 16 percent of all…

I talk with a lot of successful agents on a regular basis. And if I had to boil down what makes those people so successful, it’s not that they’re all insanely innovative and breaking new ground. It’s not that they figured out some marketing…

Imagine… A homeowner sees your signs in her neighborhood. Maybe she’s seen your ads in her mailbox on online. Then she decides to sell. If she doesn’t have an agent already in mind, what do you think is her next step? She’ll likely do her…

Maybe you experienced Summit with us last week… Maybe not… Doesn’t matter. At some point in your life, you’ve likely had information overload, where your head is swimming in a multitude of ideas – and as a result, you had no idea what to…

Whether you’re a social media power user or doing your best by dabbling, guessing and hoping, today’s #TomFerryShow is sure to up your game. I asked my own Social Media Manager Courtney Gracia to join me, and she brought the heat with 10 rules…

The Best Types of Content for Your Real Estate Social Media Marketing “Social media content” covers a lot of ground. From Instagram to TikTok for real estate, social media in real estate is the perfect outlet for marketing. The options are…

We all know demand for properties is a little crazy right now. Pocket listings, multiple offers, bidding wars, etc… So even when you find that “dream house” for a buyer, there’s no guarantee they’ll get it. And losing out is painful –…

Are you using Instagram Stories Ads as a way to promote yourself and your listings? It’s a great opportunity that many agents aren’t taking advantage of. As opposed to 85% of Facebook videos that are watched with the sound turned off, 60% of…

We all know one of those competitors who is able to make communication with his or her clients seem so smooth and effortless. Maybe they’re a natural… Or maybe they just know the secrets I want to share with you today. There’s a lot more to…

I’m so excited to have Gary Vaynerchuk returning as our Success Summit 2020 keynote speaker September 1-3. (Early Bird pricing will be gone soon… do you have your ticket?) I’m also excited I got some time with him recently to dig into some…

Tell me if this sounds familiar… You open the MLS to find a new listing from the “usual suspect” in your market… Or you drive down the street and there’s yet another new sign in a yard, and yep, it’s from that same agent… “HOW DO…