3 Communication Skills to Forge Stronger Relationships & Close More Deals – #TomFerryShow

Share this
Reading Time: 2 mins, 59 secs

We all know one of those competitors who is able to make communication with his or her clients seem so smooth and effortless.

Maybe they’re a natural…

Or maybe they just know the secrets I want to share with you today.

There’s a lot more to effective communication than the words coming out of your mouth.


There’s a real art to the way powerful presenters speak and connect with others, and today I want to dive into three components of great communication.

Here’s a hint: It’s not so much about YOU as it is how you make the other person feel.

Let’s dive in!


Effective Communication Component No. 1: How You Listen

You might expect the first step to effective communication to be something about the way you say things.

But no.

We’re not there yet.

How you listen is every bit – or more!– important than what you say.

People need to know they’re being heard.

So here’s a few pointers:

Make appropriate eye contact. That means looking people in their eye but not staring at them like a zombie.

Stand square to the person whenever possible, not at an angle.

When listening, don’t be compelled to talk. You’ll get your chance. Be patient.

Pro tip: If you struggle with interrupting, take a drink after you say something so you make sure to give the other person a chance to speak.

Part of good listening is knowing what to say when we’re done listening, which brings us to…


BluePrint Event


Effective Communication Component No. 2: How You Speak

Engaging the other party is another essential component of effective communication.

Make sure to repeat people’s answers to acknowledge that you’re listening and to affirm the decisions they’re making.

Also make sure to demonstrate that you’re paying attention by peppering the conversation with small interjections such as “Interesting” or “Great” or “Terrific,” “Wonderful” or “Ouch.”

When talking to others, always remember that you’re forge stronger relationships by asking about them than you will by telling them about yourself.


Effective Communication Component No. 3: Body Language

Right or wrong, fairly or unfairly, as humans, we tend to be judgmental of others.

And those judgments can dramatically impact your body language.

Which can be disastrous to any attempt at effective communication.

So how do we overcome it?

By making a conscious effort to be accepting of others.

By making sure to convey empathy for the position others find themselves in.

By putting a smile on our faces… even on the phone! (People can tell.) A smile makes the other party feel confident and good.

Also, try to avoid crossing your arms, which signals resistance.

And finally, be careful when it comes to eye contact. Too much can be a sign of aggression instead of the genuine care you’re trying to convey.


BONUS: 4 Affirmations to Being a Great Communicator Every Day

Debbie says one of the ways she reminds herself of the importance of powerful communication is to practice affirmations to start her day or prior to an important meeting.

Check out these four affirmations and adopt as many of them as you like:

  • “I commit to be pleasant with each person I meet.”
  • “I am committed to being gracious and understanding.”
  • “I am committed to being considerate and nonjudgmental.”
  • “I commit to be quick with a smile and quick to praise.”


I hope you take these communication tips and put them to good use! Remember, effectively communicating with prospects and clients starts with listening, not talking!



Would You Like to Generate and Convert More Leads in Less Time?     Schedule a Free Coaching Consultation