YouTube ranks immediately behind Google as the world’s second-most trafficked website.


You better have a good, strong presence on YouTube.


Do you?

– – –

Well, do you?

I hope so, but if not, Jason Pantana stepped in to share some great insights and four ways to “crush it” on YouTube this year.

Let’s dive in…

Why Should You Be on YouTube?

Before we get to Jason’s tips, let’s start with the foundation… why it’s important to be on YouTube.

First off, YouTube defies one strict category. Platforms like Facebook and Instagram are social media sites that show you content based on their algorithm, while sites like Google and Bing deliver content based on your search criteria.

YouTube is a bit of both – a hybrid of search engine and social media site.

And like I mentioned above, it’s the second most-popular website, period.

So you actually have two chances to get your content in front of people on YouTube… they might search for a certain topic and find your videos, or they might subscribe to your channel and consume everything you post.

Either way, you need to be there.

“Crush It” on YouTube Tip No. 1: Pay Attention to Your Upload Cadence

Creating video content takes time, so I suspect many people reading this are concerned about having to post constantly in order to grow their YouTube channel.

Jason says it’s not how much you post that matters; it’s how consistently you post.

Don’t, for instance, post four videos in a couple days and then forget about YouTube for the next month.

Decide what your cadence will be and then create a schedule to build in that consistency.

YouTube primarily cares about two things: Watch time and clickthrough rate, so be sure to make your content engaging all the way through to optimize your watch time.