We all know demand for properties is a little crazy right now.

Pocket listings, multiple offers, bidding wars, etc…

So even when you find that “dream house” for a buyer, there’s no guarantee they’ll get it.

And losing out is painful – for everyone involved.

That’s why I want to help make it more likely that you and your buyers emerge victorious and get your offers accepted.

Because here’s the thing: When you master this, everything gets better… More money in your pocket. More time to work with other people. Better perception in the eye of your clients who you helped find and secure their dream house. More referrals.

Let’s dive in…

Tip No. 1: Make It Personal

Anything you can do to humanize or differentiate your offer from others is a step in the right direction.

With that in mind, one of the first things you should do is reach out to the listing agent to try and find out if there’s anything special the seller is looking for or will respond to. Ask the question “What’s important to them?”

Now, not every listing agent will respond, but some will, and at least you made that effort.

You may also consider including a letter and/or photo providing some insight about your prospective buyers. All things being equal, sellers might be swayed by an emotional story or choosing someone who was at a similar stage in their lives to inhabit their cherished home.

Tugging at the sellers’ heartstrings might just do the trick to get your buyers stand out.

 

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