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The Ultimate
Real Estate Blog
by Tom Ferry

10 Time Management Tools Every Agent Needs

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Recommended Reading

The 9 Steps of Building a Brand Bible

A brand bible is the rulebook for the way you present your business to the world. Here are some tips on how to build your brand bi… Read More
The 9 Steps of Building a Brand Bible

Free SMART Goals Template to Help You Meet Your Goals

Get focused with this SMART goals template. Learn the right goals format, follow a smart goal setting template, and work on it dai… Read More
Free SMART Goals Template to Help You Meet Your Goals

The Art & Practice of Real Estate Scripts

In this blog, Tom Ferry gives agents high-level tips for making the most out of their real estate scripts. Read More
The Art & Practice of Real Estate Scripts

Growth Mode Podcast

Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch

Want to be the most informed agent in your market? This episode gives you the 2026 market forecast and upcoming AI shifts you need… Read More
Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch

7 Ways Top Agents Are Leveraging AI Right Now

In this episode of Growth Mode, Tom, Jimmy, and Jason share 7 ways that top agents are using AI to communicate greater value. Read More
7 Ways Top Agents Are Leveraging AI Right Now

AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026

In this Growth Mode episode, Tom, Jimmy, and Jason discuss the biggest opportunities for agents in 2026 - especially how to win AI… Read More
AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026

Explore the Podcast

The Greatest Housing Opportunity of the Decade is Here

In this special clip from Tom Ferry's Elite Retreat, David Childers explains why 2026 will be the biggest year for Realtors in ove… Read More
The Greatest Housing Opportunity of the Decade is Here

17% of Listings Are About to Expire…

In this special episode, Tom Ferry, Carolyn Young, and coach Jeff Mays discuss the best strategies to win the expired listings sur… Read More
17% of Listings Are About to Expire…

How to Win Probate Listings & Network with Attorneys

How'd you like an extra 30+ listings a year? Tom Ferry and Paige Fingerhut Charnick will show you the best strategies for probate… Read More
How to Win Probate Listings & Network with Attorneys

Read the Latest

Marketing & Lead Generation

One Big Scary Trend & Three Strategies to Overcome It – #TomFerryShow

Let’s get real here… There are large groups of people out there trying to put you out of business. There’s so much money gene… Read More
One Big Scary Trend & Three Strategies to Overcome It – #TomFerryShow
Uncategorized

"How’s the Market?" Episode 1 – January 2019

"How's the Market?" Episode 1 - January 2019. Learn more from Tom Ferry. Read More
"How’s the Market?" Episode 1 – January 2019
Agent Productivity & Balance

You Need to See This: My Top 10 Videos of 2018

At the end of 2018, I asked my team to look back at all the videos we created throughout the year. I wanted to know which one… Read More
You Need to See This: My Top 10 Videos of 2018
Real Estate Mindset

Looking Back, Looking Ahead and Looking Inward… It’s Episode 200! – #TomFerryShow

For this special episode, I could use this space to reflect on all the topics we’ve discussed through 200 episodes of the #To… Read More
Looking Back, Looking Ahead and Looking Inward… It’s Episode 200! – #TomFerryShow
Real Estate Mindset

The Definitive Listing Presentation Primer for 2019

It’s time to shake things up. 2019 isn’t going to be “more of the same.” A changing market means this year is likely to chall… Read More
The Definitive Listing Presentation Primer for 2019
Marketing & Lead Generation

Messaging to Millennials: How Home Ownership Solves Their Top Priority

Steve Harney shared some interesting insights about millennials and their priorities during the last #TomFerryShow of 2018. (… Read More
Messaging to Millennials: How Home Ownership Solves Their Top Priority
Marketing & Lead Generation

Jay Abraham on How to Gain Trust, Relevancy and Respect – #TomFerryShow

Let me ask you a few questions… Are you content operating one transaction at a time, moving on and starting all over? Are you… Read More
Jay Abraham on How to Gain Trust, Relevancy and Respect – #TomFerryShow
Marketing & Lead Generation

7 Hot Tips to Capitalize on Expireds Now!

7 Hot Tips to Capitalize on Expireds Now! Get more real estate tips from #1 real estate coach Tom Ferry here. Read More
7 Hot Tips to Capitalize on Expireds Now!
Marketing & Lead Generation

Rookie to Rockstar: How Brenda Griffin Discovered Her Partner in Success

Brenda Griffin found herself a single mother of three… …brand-new in real estate… …and in a brand-new locale – where she knew… Read More
Rookie to Rockstar: How Brenda Griffin Discovered Her Partner in Success