If you feel like there aren’t enough hours in the day, you’re not alone. Between lead gen, showings, negotiations, marketing, paperwork (ugh), and somehow maintaining a personal life, time can feel like the real estate agent’s worst…
Read MoreLet’s talk lead gen. You know as well as I do that real estate Google Ads are a goldmine for ready-to-go, bottom-of-funnel leads… if you use them the right way. But here’s the problem—too many agents are just throwing money at Google Ads…
Read MoreTip No. 1: Build and Activate Your Sphere Before you start rolling your eyes, this classic strategy will always be a gold mine! Your friends, family, neighbors and anyone that is in your circle can be your future clients or can help refer you to…
Read MoreHow to Show You Care When you first learn of Chris’ background as a 24-year FBI veteran whose specialty was negotiating with international kidnappers, it’s easy to let your perceptions slip into Hollywood-fueled notions of a gruff, intimidating…
Read MoreYou have to be extremely careful of coming across as misrepresenting the facts to serve your own interest. So when we’ve been talking about controlling the narrative, what we really mean is correcting a false media narrative. Let me say it to…
Read MoreExpert Tips to Win Every Listing One of my goals for every Tom Ferry Success Summit is to provide informative hacks in order to help agents like you stand out and have success in the market. This is why at every Summit, I invite rockstar agents…
Read MoreRobyn’s Career-Defining Revelation For nearly two and a half decades, year in and year out, Robyn averaged 10 home sales in her Northern Virginia marketplace. She made a decent living in the process. Then Robyn had a revelation. “I saw so much…
Read MoreDo Your Clients Actually Know You? I bet you weren’t expecting that loaded question! According to Jason, building familiarity with your clients is EVERYTHING in business. People will buy or hire businesses who they’re most familiar with and if…
Read MoreI love what I do. I just wrapped up our first-ever Shift! event where I spent the last two days playing host and speaker. But it was so much more than that for me… Why? Because we brought in some of the most phenomenal guest speakers, and I spent…
Read MoreHow to Be a Fast Learner: MOM Knows Best Are you a committed real estate agent or just a hobbyist? If you want to be the go-to agent to work with in your area, then you have to possess the most sought-after ability of the 21st century: learning…
Read MoreHere’s the situation: You have a big project coming up that requires everything you’ve got… Maybe it’s an important listing presentation, or mapping out your marketing strategy. Or maybe it’s finally mastering that elusive script you need…
Read MoreIn real estate, we pride ourselves on getting answers quickly for our clients. We extol “speed to lead” and getting homes sold faster than anybody else. But when you take a step back, sometimes speed isn’t the priority. Going deep is what…
Read MoreLast week we talked about the need to be willing to get punched in the face when prospecting. Of course not literally, but figuratively. Assuming you accepted that challenge, this week I want to continue the conversation by helping you focus on…
Read MoreWhich scenario sounds more appealing to you: Writing offers for buyer clients, continually hoping to write the most compelling offer in a highly competitive environment? Or… Sitting back and having multiple buyers all trying to out-bid each other…
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