7 Productivity-Boosting ‘Additions’ to Accelerate Business Growth in 2020 – #TomFerryShow

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It’s almost that time of year to start making your holiday wish list.

Well, today’s #TomFerryShow is tackling a “wish list” of a different sort…

I’ve got seven additions you should seriously consider for your business – ESPECIALLY if your goal is to grow your business in 2020 and out-perform your 2019 numbers.

Here’s the good news: This isn’t an “all-or-none” proposition. You can choose to add as many of these ideas and strategies to your business as you see fit.

Let’s jump in…


2020 Growth “Addition” No. 1: More Lead Sources

Here’s what we know: Agents who rely on one to three lead sources do not fare as well as those who have four to six (or more!) pillars of lead gen.

Agents who view lead gen as a reactive exercise don’t perform the way those who use it as a proactive strategy to keep their pipeline full.

So the question becomes…

Are you casting a wide enough net to achieve everything you want to achieve?

If you want to grow your business in 2020, add more lead sources.


2020 Growth “Addition” No. 2: Better Conversion Processes

Tell the truth… Do you give every single lead your absolute best effort to convert them into a sale?

No, you likely don’t have time to follow up at that level.

But that doesn’t mean you can’t improve what you’re doing.

What if you hired a personal lead concierge, whose sole responsibility is making sure every lead gets exceptional follow-up?

Or what if you outsourced your follow-up to one of the many available solutions out there?

What if you implemented a lead-nurture program that engaged people with valuable information they need and want, and in turn, demonstrated your value?

Here’s the takeaway: Chances are your lead follow-up could use some work. Dig in and determine how you can make it more effective, so you can help more buyers and sellers achieve their real estate goals with your special brand of service.


Tom Ferry - Success Summit


2020 Growth “Addition” No. 3: Hire an Assistant

Have your goals outgrown your current abilities? It might be time to hire an assistant.

You can start someone on a low base rate and incentivize them with a healthy bonus for each closed transaction.

This will free you up to focus on important, dollar-productive activities such as booking appointments, going on appointments and negotiating contracts.


2020 Growth “Addition” No. 4: Hire a Marketing Coordinator

Does your business endure peaks and valleys because you sometimes get “too busy” to manage your marketing efforts?

Are you rich one month and poor the next?

If you can relate to these scenarios, you need to bring consistency to the execution of your marketing plan.

That’s exactly what a Marketing Coordinator can do for you. It’s a role to “quarterback” all of your marketing efforts to keep leads rolling in regardless of how busy you get. That way, you don’t suddenly find yourself wondering where your next client will come from when the next “busy spell” is over.

This person doesn’t necessarily need to be a full-time hire. If you only need part-time help, negotiate with someone to work on a part-time basis.


2020 Growth “Addition” No. 5: Better Software to Streamline Your Business

There’s a tech solution for almost everything these days.

From your CRM to social media to managing your calendar, software can simplify our lives.

Which begs the question: Are you using everything you SHOULD be taking advantage of to streamline your business and lessen the burden on you personally?

Also… are you using software to track and measure your actions and results?

2020 is a good time to stop working from memory and start taking advantage of what software can do for you and your business.


2020 Growth “Addition” No. 6: Checklists for Every Function of Your Business

Are you a “systems” person or a “wing it” person?

If you’re serious about your business, I hope you said systems.

But now I want you to prove it…

If you’re truly a “systems” person, you need checklists created for everything you do. (Yes, even if you’re a solo entrepreneur.)

The more you can work according to checklists instead of by memory, the more efficient you’re going to become… Not to mention you’re setting yourself up for growth when you start to build your team.

Dig in and create those playbooks… “When X happens, we do Y” – for every aspect of your business.

It’s a lot of work, but it will provide you with better clarity, greater efficiency and allow you to provide more predictable, dependable service… the kind people like love to refer their friends and family to.


2020 Growth “Addition” No. 7: More Listings

Always remember this: Whoever lists the most properties, wins!

So heading into 2020, up your effort and double down on doing everything possible to gear your entire business around taking more listings.

More listings equals more control of your day-to-day business and more income at the end of the year.

Go get ‘em!


So… which of these seven “additions” struck a chord with you? Which are you adding to your “wish list”? Which have you already implemented? Let me know your feedback in the comments below!



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