If you feel like there aren’t enough hours in the day, you’re not alone. Between lead gen, showings, negotiations, marketing, paperwork (ugh), and somehow maintaining a personal life, time can feel like the real estate agent’s worst…
Read MoreLet’s talk lead gen. You know as well as I do that real estate Google Ads are a goldmine for ready-to-go, bottom-of-funnel leads… if you use them the right way. But here’s the problem—too many agents are just throwing money at Google Ads…
Read MoreWould you agree that the pandemic has accelerated change in our industry? Without a doubt, right? So here’s the first big question I have for you today: Are you keeping up? Because the landscape is most definitely changing. Quickly. And if…
Read MoreWhether you’re a social media power user or doing your best by dabbling, guessing and hoping, today’s #TomFerryShow is sure to up your game. I asked my own Social Media Manager Courtney Gracia to join me, and she brought the heat with 10 rules…
Read MoreI celebrated a milestone birthday earlier this week by turning 50 years young. Crossing that half-century mark got me thinking I should take my own advice and share some of the most meaningful insights I’ve learned through my 50 years on the…
Read MoreThe Best Types of Content for Your Real Estate Social Media Marketing “Social media content” covers a lot of ground. From Instagram to TikTok for real estate, social media in real estate is the perfect outlet for marketing. The options are…
Read MoreMy buddy (and one of our three phenomenal Summit keynote speakers) Joseph McClendon III posted a great, quick video a few days ago that I shared on my Instagram Stories. I hope you saw it. He talked about the critical difference between “taking…
Read MoreWe all know demand for properties is a little crazy right now. Pocket listings, multiple offers, bidding wars, etc… So even when you find that “dream house” for a buyer, there’s no guarantee they’ll get it. And losing out is painful –…
Read MoreYou Deserve More: How to Be Better and Get More Out of Life After coaching professionals for over 30,000 hours, I’ve uncovered a pattern that holds back even the most talented people. It’s not lack of resources. It’s not lack of opportunity….
Read MoreAre you using Instagram Stories Ads as a way to promote yourself and your listings? It’s a great opportunity that many agents aren’t taking advantage of. As opposed to 85% of Facebook videos that are watched with the sound turned off, 60% of…
Read MoreWith everything going on in the world and with Success Summit fast approaching, I think now is a great time to take a step back and examine what, exactly, you want from your life and business. But unless you have a process, it’s easier said than…
Read MoreWe all know one of those competitors who is able to make communication with his or her clients seem so smooth and effortless. Maybe they’re a natural… Or maybe they just know the secrets I want to share with you today. There’s a lot more to…
Read MoreEditor’s note: I put TEAM SPOTLIGHT on temporary hiatus while more pressing matters took center stage due to the pandemic. Today, this recurring blog from Debbie Holloway returns with an important topic… setting appropriate expectations for your…
Read MoreWhen you stop and think about it from the consumer’s perspective, there are few transactions in life like buying or selling a house. It’s not like buying clothes, a computer, or even a car, where you bite the bullet and try to get in and out of…
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