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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Time Management

10 Time Management Tools Every Agent Needs

If you feel like there aren’t enough hours in the day, you’re not alone. Between lead gen, showings, negotiations, marketing, paperwork (ugh), and somehow maintaining a personal life, time can feel like the real estate agent’s worst…

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Online Marketing

Real Estate Google Ads: The Best Types for Fast-Converting Leads

Let’s talk lead gen. You know as well as I do that real estate Google Ads are a goldmine for ready-to-go, bottom-of-funnel leads… if you use them the right way. But here’s the problem—too many agents are just throwing money at Google Ads…

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Blog Articles

One Huge, Actionable Takeaway from My Podcast with Ivy Zelman

I hope you listened to or watched yesterday’s podcast where I interviewed Ivy Zelman. Getting 45 minutes of Ivy’s expertise and insights is truly invaluable, so if you missed it, I strongly suggest you go back and catch up. In fact, listen to it…

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3 Actions to Finish 2020 Strong & Start 2021 On Fire! – #TomFerryShow

I’ve been getting a lot of questions and DMs from people who stepped up and have powered through 2020… only to hit a wall in the last couple weeks. It’s been a challenging year, no doubt about it. But it’s not time to slow down. It’s time…

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4 Ways to ‘Crush It’ on YouTube this Year – #TomFerryShow

FACT: YouTube ranks immediately behind Google as the world’s second-most trafficked website. ANALYSIS: You better have a good, strong presence on YouTube. QUESTION: Do you? – – – Well, do you? I hope so, but if not, Jason Pantana…

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The Sprint Starts Now: How to Finish 2020 Strong & Set Yourself Up for Success in 2021

You might not have heard a starting gun, but make no mistake about it… The race has begun. You’re in an all-out sprint to end the year. That’s how I’d encourage you to look at the time remaining in 2020. Today marks just three months left….

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One ‘Uncomfortable’ Idea to Generate More Listings Now – #TomFerryShow

Want to know a market segment you should be pursuing for new listings, but probably aren’t? NOO! That wasn’t an over-dramatic, Darth Vader “no.” It was actually my answer to the question. Non-owner-occupieds account for 16 percent of all…

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Looking Back to Move Forward: Reflections, Lessons & 10 Questions from a Crazy 180 Days

Sometimes I use this blog to walk you through quarterly “progress reports.” Today I’m taking that concept in a little different direction. You see, it’s been just over six months since our offices were ordered closed due to the pandemic, and…

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3 Steps to Overcome the Resistance to Making Your Calls – #TomFerryShow

I talk with a lot of successful agents on a regular basis. And if I had to boil down what makes those people so successful, it’s not that they’re all insanely innovative and breaking new ground. It’s not that they figured out some marketing…

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One Big Decision You Need to Make to Shape the Future of Your Business

They say the only constant is change. That’s definitely true for the real estate industry, and especially in this moment of time. At Success Summit earlier this month, I talked a lot about where the industry is headed and what it means to embody…

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6 Tips to “Google-Ready” Your Business – #TomFerryShow

Imagine… A homeowner sees your signs in her neighborhood. Maybe she’s seen your ads in her mailbox on online. Then she decides to sell. If she doesn’t have an agent already in mind, what do you think is her next step? She’ll likely do her…

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TEAM SPOTLIGHT: A Proven 100-Day Plan to Successfully ‘Onboard’ New Agents

By Debbie Holloway, Head of Team+ Coaching Onboarding your sales agents is a critical part of building a profitable and happy team. This is where you can “make it or break it” when it comes to having a great culture the solid team I’ve…

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4 Steps to Get You into Massive Action After ‘Information Overload’ – #TomFerryShow

Maybe you experienced Summit with us last week… Maybe not… Doesn’t matter. At some point in your life, you’ve likely had information overload, where your head is swimming in a multitude of ideas – and as a result, you had no idea what to…

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Summit Insider: What’s Happening at Success Summit 2020!

Without a doubt, 2020 has been the year of adjustments, adaptation and being willing to roll with the punches. And maybe that’s a good thing. Because if the first two days of Summit have proven anything, it’s that we’re all capable of…

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