I recently made a bold prediction. And I’m not backing down from it.
I said that within three to four years, I estimate 50% of all U.S. real estate transactions will have a 25-42% referral fee attached to it.
Because everywhere you look, people and companies are trying to wedge their way into our industry… to become that “go to” resource as the first step in the buying or selling process – all so they can sell you a lead…
…A lead that should have come directly to you in the first place!
When you’re suddenly paying 25-42 percent on a transaction, that will mean just one thing – you’ll need to work much harder to maintain the same income you’re earning now.
No, it doesn’t. Of course not.
So let’s do something about it.
Warning: It’s Not a Simple Fix
Here’s the thing – this isn’t a simple fix.
Those Big Tech entities pursuing your pocketbook already have deep pockets of their own.
They’ll out-fox you, out-spend you and out-market you – if you let them.
This dilemma requires you to get really serious about your business and do the work.
I don’t say that to imply you’re not serious or you’re not doing the work already.
Some agents are. Some aren’t.
The strong will emerge victorious from this battle because they built their moat and protected their castle by doing the right things.
The way I see it, it boils down to three big-picture actions you need to take.
Step One: Establish Trust Through a Powerful Personal Brand
Who do you want to work with?
People you know, like, and trust. Right?
Now ask yourself… does your current marketing allow people to know you, like you and trust you?
If not, it’s time to finally build your own brand.
If you don’t have the creativity or inclination to do it yourself, hire a professional marketer or an agency to do it for you.
Without a strong brand, you simply can’t compete with the Zillows and Redfins of the world, even in your local market. Which means you’d better get used to paying those referral fees and working extra hard to make the same money.
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