21 Important Questions to Answer Halfway Through 2021

July 1, 2021 Uncategorized

Today marks the beginning of the second half of the year.

A lot has happened already in 2021…

The U.S. market continued its frantic pace with strong buyer demand and low listing inventory.

We’ve emerged from pandemic rituals and mostly returned to normalcy.

Zillow bought ShowingTime and agents everywhere freaked out.

Buyers are making offers way over asking price and still crossing their fingers that they get the house.

It’s been eventful and fast paced, and there’s no reason to believe it’s going to slow down soon.

So as we sit here at “halftime,” I think it’s the perfect opportunity to reflect on what you’ve accomplished… and strategize for what’s still to come.

Here are 21 questions I’d ask you if we were to sit down for a private coaching session…

Question 1: What have you learned?

It’s always good to ask yourself this question, especially in periods with lots of growth or activity. What have the first six months of 2021 taught you and what will you do with that information?

Question 2: How’s your marketing performing? What needs adjustment?

Hopefully you’re tracking and measuring everything you do, so you can adjust as needed. Review each of your lead pillars to gauge what’s working, what’s not, and how to maximize your results as we sprint to the finish line over the next six months.

Question 3: What are consumers telling you?

It’s important to take time to reflect on what the market is saying. Stop and think about any recurring themes or feedback you’ve received throughout the first six months of this year. How can you use that information to your advantage to better promote yourself and better serve your customers?

Question 4: Where have you excelled so far in 2021?

Question 5: Where did you fall short so far in 2021?

Question 6: What changes are needed to fix the areas where you’ve fallen short?

Question 7: Who or what are you grateful for?

When things are moving so quickly, it’s easy to overlook what’s great about your life and business. Taking the time to recognize who and what you’re grateful for will force you to slow down and operate from a positive mindset.

Question 8: Are you stretched too thin to maximize your potential?

Question 9: If so, what do you need to add or who do you need to hire?

With so much going on, time management has been a common challenge for many agents in 2021. It may be time to hire your first assistant, or expand your team beyond what you already have. Even some part-time help can allow you to delegate tasks and focus more on your HABU – Highest And Best Use of your time.

Question 10: Is your Google My Business page set up and optimized to establish yourself as the hyperlocal expert?

If you were with me at BluePrint, you know how important this is to your business. It’s an absolute necessity in today’s market. If you’re behind the curve, we’ve developed a free guide to help you catch up quickly.

>KEEP READING BELOW<<

Question 11: Are you on pace for your goals?

Question 12: Are you converting at the pace you expected when you originally set your 2021 goals in terms of calls > conversations > appointments > transactions?

If not, make any necessary adjustments to ensure you reach your goals.

Question 13: Are you coming to Success Summit or joining us on Livestream?

I can’t wait to return LIVE for 2021 in Dallas, TX… October 5-7! Register here to join me!

Question 14: If not, what are you doing to work “on” your business, reenergize yourself and find the guidance you need to excel?

Question 15: Are you taking your MEDS daily – Meditation, exercise, diet and getting enough sleep?

Question 16: What have you done to improve the customer experience so far in 2021? Are you doing enough?

Remember, in today’s world, you’re not just competing against the other agents in your market. You’re competing against the Zillows of the world who strive to make the home buying and selling process as simple as possible.

Question 17: Looking back, what do you wish you had done differently over the last six months?

What will you do with that information – is it still doable? Can recognizing this help you seize an opportunity next time?

Question 18: How’s your home life?

Many agents have been extremely busy the last six months. Like Mel Robbins said at our recent BluePrint event, make sure to take off your real estate hat and put on your spouse/partner/parent hat at the end of the day. Be present. After all, the reason you work so hard in the first place is to create a fulfilling life, right? Don’t take it for granted.

Question 19: How have you stepped up your branding in 2021?

What localized content – videos, blogs , etc. – have you created to grab attention away from Zillow and Realtor.com to make yourself the go-to resource instead?

Question 20: Are you making your calls consistently?

If not, figure it out. You might’ve heard me say I think the “Contacts” button in your phone should be spelled Contact$. Why? Because somewhere between 7-8% of your database is considering a move in the near future. If you’re not reaching out to them, don’t worry… someone else will.

Question 21: Are you positioned to out-perform your first half in the second half of 2021?

If not, let’s talk.

Would You Like to Generate and Convert
More Leads in Less Time?

Schedule a Free Coaching Consultation