As a real estate agent, there comes a point where you simply can’t do it all on your own. You’ve nailed down your systems, but the day-to-day grind of managing administrative tasks and client communication is consuming your time. This is where…
Read MoreA Brand Bible Solidifies Your Personal Brand If you want people to see you as the go-to expert in your market, it starts with consistency — and that means building a brand bible. A solid branding bible isn’t just about your logo or colors….
Read MoreToday marks the beginning of the second half of the year. A lot has happened already in 2021… The U.S. market continued its frantic pace with strong buyer demand and low listing inventory. We’ve emerged from pandemic rituals and mostly…
Read MoreMost of the time at our events, I’m on stage and I’m the teacher. Which I love. But I also love the role reversal when I’m able to become the student while our keynote speakers hit the stage. And that’s exactly what happened at our recent…
Read MorePicture this… Somebody types in “Best real estate agents in [your town].” What happens next? Do you appear in the top results? As a real estate professional, it’s crucial that you show up in Google search results for your local market….
Read MoreSometimes the job of a real estate coach is to cut through some of the excuses agents use to avoid doing the things that will make them successful. We all know we’re operating in a “video first” marketing environment. But far too many agents…
Read More“Getting hit in the head with bricks never felt so good.” I loved this comment about halfway through yesterday’s BluePrint event I was doing from attendee and coaching member Cory Coombes. Because even if I say so myself, we packed that event…
Read MoreThey say, “Strike while the iron is hot.” And in real estate, the iron has most certainly been hot for some time. At a certain point, you’ve got to ask: How many times can you keep striking until you strike out? For the last nine months or so,…
Read MoreI recently made a bold prediction. And I’m not backing down from it. I said that within three to four years, I estimate 50% of all U.S. real estate transactions will have a 25-42% referral fee attached to it. Why? Because everywhere you look,…
Read MoreAs a real estate professional, you have unlimited upside. There’s truly no ceiling on how much you can grow and what you can achieve. Which allows you to dream big. Virtually anything you want is within your grasp. Here’s the critical question,…
Read MoreIf you know me, you know I’m pretty much an open book. I don’t mind revealing inside information about how we do business as long as it helps you run your own business more effectively. And as CEO, I’m always pushing my executive team to…
Read MoreThe benefits of having a strong personal brand are pretty obvious… People trust you from the start. They actually CALL you. There’s less friction during the process. And the list goes on and on. Basically, a well-established brand makes…
Read MoreYou might want to bookmark this one. Because at one point or another, we all get in a funk and don’t feel like picking up the phone and making our calls. We make excuses. We procrastinate. We find something else that’s supposedly “urgent.”…
Read More“Boy, that escalated quickly.” –Ron Burgundy The Broke Agent recently compared the current landscape for buyers to the giant fight scene in Anchorman – and he’s not exaggerating much. Listings today seem to generate tons of offers, leaving…
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