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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Time Management

10 Time Management Tools Every Agent Needs

If you feel like there aren’t enough hours in the day, you’re not alone. Between lead gen, showings, negotiations, marketing, paperwork (ugh), and somehow maintaining a personal life, time can feel like the real estate agent’s worst…

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Online Marketing

Real Estate Google Ads: The Best Types for Fast-Converting Leads

Let’s talk lead gen. You know as well as I do that real estate Google Ads are a goldmine for ready-to-go, bottom-of-funnel leads… if you use them the right way. But here’s the problem—too many agents are just throwing money at Google Ads…

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Blog Articles

6 Potential ‘First Hires’ Every Solo Agent Should Consider

You may have noticed I’m talking a lot about teams lately. And for good reason… I strongly believe that’s the best path forward for today’s truly committed real estate professionals. As I’ve said before, it doesn’t mean you have to…

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How to Be Consistent: 6 Words to Create Consistency in Business

How to Be Consistent: Create Consistency in Business with Just 6 Words Picture this… Let’s say I dropped in unannounced at your office to “shadow” you for a day. As you go about your tasks and show your real estate skills, I ask you to…

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19 Team Building Tips and Pitfalls to Avoid

Team Building Tips and Mistakes to Avoid Constructing a real estate team has a huge upside. It’s also not without some challenges. There’s a whole slate of potential pitfalls when you’re no longer operating as a solo agent and suddenly find…

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7 Skills to Successfully Break Into Luxury Real Estate

So you want to get into luxury real estate, huh? Bigger rewards come with bigger pressures… higher standards, less margin for error, and an even greater commitment to yourself and your clients. And if you want to succeed in luxury, you’re…

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Video Marketing for Business: How to Generate More Business with Video

Video Your Way: How to Use Video Marketing for Business on Your Own Terms Unless this blog is your first exposure to me, I’m pretty sure you know my feelings about real estate videos. We’re living in a video-first marketing environment… …yet…

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The Best Real Estate Lead Generation Channels for Every Agent

  The Best Sources for Real Estate Lead Generation Are you entering every day with a predictable flow of real estate leads, or are you constantly hunting for your next deal? Here’s the reality—leads for real estate don’t just “show…

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7 Questions to Create Long-Term, Meaningful Success in Real Estate

When you’re on your way to work each morning, what’s the outcome you have in mind? It might be a successful call or presentation you have later in the day. Or thinking bigger, it might be hiring a new team member or putting needed systems in…

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3 Easy & Effective Ways to Attract Business

New agent. New market. New year. New tactics. New beginnings. No matter which of those categories you fit in, the three tactics I’m sharing with you in today’s blog should definitely be part of your lead generation strategy. Now let’s get to…

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Why I’m Betting Big on the Future in Vegas This Week

I’m in Vegas this week with some of best agents in the business. I’m here for our annual Elite Retreat taking place at Mandalay Bay, where a few thousand dedicated professionals gather for a private training and networking event. (Plus a blowout…

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Removing the Mystery from Your Real Estate Business Plan

New Agents’ Guide to a Real Estate Business Plan My alternate title for today’s blog was going to be “The Procrastinator’s Guide to Business Plans for Real Estate Agents.” But I don’t want to call you out like that. Because look… I…

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5 Action Items to Kickstart Your Success this Year

I’ve got 5 ideas to share with you today. The only thing that ties them together is they are all things you should be doing early the year. Otherwise… …Some will help you stand out. …Others will keep you on track. …And…

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How to Achieve Goals with 4 Simple Hacks

Achieve Your Goals This Year with These Simple Hacks Every new year is full of new opportunities. I’m always excited. Are you? I see no reason why you can’t make every year your absolute best year ever. But it’s not going to happen by…

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