I’ve got 5 ideas to share with you today.
The only thing that ties them together is they are all things you should be doing early in 2022. Otherwise…
…Some will help you stand out.
…Others will keep you on track.
…And doing all five will certainly kickstart your year into high gear.
Let’s get this started!
Action Item No. 1: Proof of Success
The beginning of a new year is the perfect time to reflect on what you’ve accomplished and announce it to the world.
That’s right… it’s time to create and distribute your “proof of success” piece.
There are generally two ways you can go about this – a map indicating every property you had a hand in selling, or an array of side-by-side thumbnail-type images of all the properties you sold.
Here’s the catch, though… While this marketing piece is about your accomplishments, the tone needs to be one of gratitude for being able to help so many people and impact so many lives. If you come across like you’re simply bragging about how many “deals” you closed last year, no one will care. In fact, they might be turned off. Instead, make it to thank the people who trusted you to help their families reach the next stage of their lives, and watch the impact it will have.
If you don’t have the time or ability to create this piece yourself or in-house, find a local graphic designer or someone on Fiverr to do it for you.
When finished, mail it to your entire geographic farm, every member of your database, and all of your past clients. Then post it on social and make a video about it, too.
When will yours be done by?
Action Item No. 2: Work by Checklist
Why do people create to-do lists? So they don’t have to constantly think about what they need to do. With a list, you can intensify your focus on the task at hand because you don’t have to devote energy to remembering what else you need to do next.
That’s exactly why I created the Daily and Weekly “Million Dollar” checklists for agents a few years ago. I took everything I could think of that needs to be done on a daily and weekly basis in order to earn $1 million GCI and put it on those lists.
Want the checklists? They’re part of a free download called the Time Management Transformation Plan.
Download it today, check them out, and tweak them as you see fit.
But whatever you do, stop working from memory and start working by checklist.
Action Item No. 3: Shoot & Publish 3 Videos Every Week
Make that “at least” three videos every week.
If you haven’t noticed, we’re living in a video-first marketing world.
It’s time to stop making excuses and start making videos.
Don’t have all the right equipment? Yes you do. Your phone works fine.
Don’t know what to say? Here’s a bunch of ideas.
Too shy to step in front of the camera? Create video content without yourself in it.
If you’re not putting out at least three videos a week – a combination of going live, pre-produced shows, short-form Reels or TikToks, answering questions, or whatever you want – you’re missing out on an amazing opportunity to connect with more people.
Make it happen!
Action Item No. 4: Make Your Calls
Whether prospecting, lead follow-up, circle dialing, or simply touching base with your past clients and sphere, if you’re not making your calls, you’re not making money in this business.
The best way to make sure you’re executing your Hour of Power five times a week is to schedule it 10 times a week. Block out 9-11 a.m. and 4-6 p.m. Monday through Friday as “appointment setting time.” Then make sure you follow through on at least five of those 10 scheduled sessions.
If you’re hesitant to make your calls because you feel like you’re bothering people, re-frame the scenario. I’m sure you’ve seen consumers make some dumb mistakes when buying or selling. Look at it like it’s your role to help prevent that from ever happening again. You are the market expert, and you have valuable information to share that will help people make the most of their opportunities.
When you approach it from a place of service instead of with a “bloodthirsty salesperson” mentality, you’ll enjoy what you do more AND be more successful at it.
Action Item No. 5: Try Something New
This last one is a little open-ended but I want to challenge you to get outside your comfort zone. Here it goes…
What will you do differently in 2022?
I want you to stop and think about some new initiative, a new marketing lead pillar, a new wrinkle in how you serve your clients… something that feels fresh and new and brings some needed energy to how you do things.
Hopefully you saw my recent announcement about all the new shows we’re creating in 2022. Have I ever done anything like this before? No. Am I 100% positive they’ll all be hits? Also, no. But I’m willing to give it a shot. (And if you’re a regular reader of this blog, I’m pretty sure you’ll love all the new content we’re bringing you.)
So I challenge you to look at the real estate landscape in your market and identify what’s missing. Maybe it’s a new show you create, maybe it’s a new method of lead gen, maybe it’s an additional way you “surprise and delight” your clients or past clients.
Don’t overthink it. Decide on an idea and run with it. Then give it time and reevaluate mid-year.
Let me know your plans for these five ideas in the comments below. Also, I’d love to know what topics you’d like to see covered in future shows and blogs. Let me hear you!