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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Time Management

10 Time Management Tools Every Agent Needs

If you feel like there aren’t enough hours in the day, you’re not alone. Between lead gen, showings, negotiations, marketing, paperwork (ugh), and somehow maintaining a personal life, time can feel like the real estate agent’s worst…

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Online Marketing

Real Estate Google Ads: The Best Types for Fast-Converting Leads

Let’s talk lead gen. You know as well as I do that real estate Google Ads are a goldmine for ready-to-go, bottom-of-funnel leads… if you use them the right way. But here’s the problem—too many agents are just throwing money at Google Ads…

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Blog Articles

2 Gratitude Exercises to Change Your Life

Two gratitude exercises that could shift the course of your life. “Gratitude” can mean a number of different things depending on the context. It’s a specific feeling, a broad feeling, an expectation, a form of etiquette, and a cultural…

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Bring Down Your Client Acquisition Cost with These Lead Sources

Affordable Solutions to Rising Client Acquisition Costs There are affordable solutions to the real estate agent’s greatest hurdle today: the rising CaC (Client Acquisition Costs).  Is it just me or has every lead gen source that agents once…

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Guide to Real Estate Reviews: How to Get Reviews Easily

Are You Making it Easy to Get Real Estate Reviews? “Reviews are dominating consumer decisions.” That was one of the first things I said to kick off my BluePrint event yesterday morning. And it’s true. We all want more reviews! But look around…

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Overcoming Real Estate Agent Challenges and Achieving Consistent Success

If you’re facing real estate agent challenges and feel stuck in the ups and downs of the industry, you’re not alone. The emotional highs and lows, inconsistent income, and shifting market conditions can feel overwhelming. But here’s the good…

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The NAR Lawsuit Verdict: First Reaction & Action Steps

Regarding the Outcome of the NAR Lawsuit To me, the NAR lawsuit verdict is one of those moments in our lives similar to the pandemic, the global financial crisis, or the tech bubble burst… It’s a moment of uncertainty that leaves us with a…

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The Critical Difference Between Knowing vs Doing

Knowing vs Doing: Why the Difference Matters More Than You Think Consider this blog a quick coaching session from me to you. Fair warning: This message might sting a little. But if it does, that means you needed to hear it—and it’s coming from a…

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A Buyer Consultation Checklist to Win More Clients

Don’t Skip Over the Homebuyer Education Most Agents Fail to Deliver If you are not using a buyer consultation checklist in every appointment, you are missing a massive opportunity to win trust, educate your clients, and close more deals. A…

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3 Essential Real Estate Skills That Most Agents Lack

Struggling? Let’s Take a Look at Your Real Estate Skills Your real estate skills determine your success, but they could also be your downfall if left undeveloped. In a competitive market, there’s little room for skill development while managing…

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Today’s Real Estate Scripts for Buyers: Questions You Need to Ask

Real Estate Scripts for Buyer Objections in The Current Market People often wonder about the best buyer real estate scripts in the current market. The reality is that it largely hinges on the present market conditions. At the moment, purchasing a…

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How to Win and Retain Real Estate Clients for Long-Term Growth

If you want consistent, sustainable real estate growth, then mastering how to win and keep real estate clients is non-negotiable. In this guide, we’ll show you how to become the agent clients never forget and always return to—while helping you…

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Throwing an Unforgettable Client Appreciation Holiday Party

The holidays are coming up! That means NOW is the time to start planning your holiday client appreciation party. And today’s blog is here to help! No matter where you’re from or what you believe in, the end of the year is a time for being with…

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7 Fundamentals of a WORKABLE Real Estate Business Plan

Your business plan is your greatest predictor of success Creating a strong real estate business plan is one of the most important things you can do to ensure clarity, stability, and predictable growth in your real estate career. In a shifting market…

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