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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Time Management

10 Time Management Tools Every Agent Needs

If you feel like there aren’t enough hours in the day, you’re not alone. Between lead gen, showings, negotiations, marketing, paperwork (ugh), and somehow maintaining a personal life, time can feel like the real estate agent’s worst…

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Online Marketing

Real Estate Google Ads: The Best Types for Fast-Converting Leads

Let’s talk lead gen. You know as well as I do that real estate Google Ads are a goldmine for ready-to-go, bottom-of-funnel leads… if you use them the right way. But here’s the problem—too many agents are just throwing money at Google Ads…

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Blog Articles

How to Scale Your Real Estate Business: 9 Challenges to Overcome

9 Challenges to Overcome When Learning How to Scale Your Real Estate Business When you’re figuring out how to scale your real estate business, it can feel thrilling and overwhelming all at once. Scaling means moving beyond solo agent success into…

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What is Eustress? The Better Stress

Eustress vs. Distress… What does it mean? When we talk about your health and the enjoyment of your life weighed against the stress required to run your own business, what we’re really talking about is eustress vs. distress. They’re two…

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Video Marketing for Business: 5 Creative Strategies That Work

Video Marketing for Business: How to Generate More Business with Video In today’s digital world, video marketing is one of the most powerful tools you can use to grow your brand, build trust, and generate leads. Whether you’re a seasoned…

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The 5 Most Important Real Estate Sales Role-Play Scenarios

What are the 5 most important real estate role-play scenarios? The old saying tells us, “Practice makes perfect.” But I don’t totally subscribe to that idea. The way I see it, another word is necessary to make it 100% accurate – “Perfect…

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How to Hire a Real Estate Transaction Coordinator

How to Hire a Real Estate Transaction Coordinator If you don’t have a transaction coordinator as part of your real estate team (some people call them a “transactional coordinator”), you’re probably familiar with this situation: Awesome! I…

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The Best Real Estate Lead Generation Channels for Every Agent

The Best Sources for Real Estate Lead Generation Are you entering every day with a predictable flow of real estate leads, or are you constantly hunting for your next deal? Here’s the reality: leads for real estate don’t just “show up.” You…

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Referral Marketing Strategies for Real Estate: 6 Modern Ways to Get More Referrals

Find Your Referral Marketing Strategy A referral marketing strategy for real estate agents remain one of the most effective ways to generate consistent, high-quality leads. In this post, you’ll discover modern approaches to building a strong real…

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The Biggest Mistake with Real Estate Lead Follow Ups

Real Estate Follow Up: Mastering the Most Overlooked Key to Success Real estate lead follow up is one of the most overlooked yet powerful drivers of long-term success in this business. Whether you’re working online leads, referrals, or past…

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5 Questions to Ask Before You Start Geo Farming

5 Questions to Know if Real Estate Geo Farming is Right for You Before we dive into any of the questions you need to ask yourself before starting your geo farm, let’s start off with WHY geo farming is so important… Simply put, geo farming is…

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The Real Estate Listing Presentation: A How-To Guide

A How-To Guide for a Real Estate Listing Presentation The real estate listing presentation… The secret weapon of any successful listing agent.  It might just be the MOST IMPORTANT factor in your business. That’s because a real estate listing…

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Maximizing Expired Listings for Lead Generation

Tips for Pursuing Expired Listings as Lead Generation If you haven’t made expired listings a regular part of your lead generation, it’s worth asking why. Is it because you’re scared of getting rejected? Are you worried about letting them down?…

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How to Be a Successful Real Estate Agent TODAY

How to be a successful real estate agent today is different than it was even just a few years ago – in some ways. It’s a new world out there and sometimes it can feel like everything has turned upside-down and nothing is the same. New agents…

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