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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Lead Generation

Your Best Real Estate Marketing Plan: 3 Essentials for 2023

Q4 means it’s time for your 2023 real estate marketing plan   As we step forward into Q4, it’s time to start doing double-duty. Not only do we need to refocus on our goals and finish this year on a high note, but it’s essential to prepare for the year to come. Now is the […]

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Lead Generation

5 Proven Ways to Generate More Real Estate Listing Leads

Every agent wants to know how to generate more real estate leads, but if we could have our pick of any type of particular leads, what would they be? I bet the answer is listings, right? You want to generate more listing leads, win more listings, and close more listings. Because listings are the lifeblood […]

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Blog Articles

7 Simple Ways for Real Estate Agents to Avoid Burnout

They say, “Strike while the iron is hot.” And in real estate, the iron has most certainly been hot for some time. At a certain point, you’ve got to ask: How many times can you keep striking until you strike out? For the last nine months or so, many agents have been operating at warp […]

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You’re Getting Out-Foxed, Out-Spent, and Out-Marketed.
3 Ways to Reverse Course.

I recently made a bold prediction. And I’m not backing down from it. I said that within three to four years, I estimate 50% of all U.S. real estate transactions will have a 25-42% referral fee attached to it. Why? Because everywhere you look, people and companies are trying to wedge their way into our […]

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Someone Else Will – AKA How to Stop Giving Your Dreams Away

As a real estate professional, you have unlimited upside. There’s truly no ceiling on how much you can grow and what you can achieve. Which allows you to dream big. Virtually anything you want is within your grasp. Here’s the critical question, though… Are your actions aligned with your dreams? Are you actually doing the […]

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Why Our Next BluePrint Event Will Be Completely Different Than Ever Before

If you know me, you know I’m pretty much an open book. I don’t mind revealing inside information about how we do business as long as it helps you run your own business more effectively. And as CEO, I’m always pushing my executive team to innovate and try new approaches. In fact, we’re calling 2021 […]

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7 Crucial Questions to Define Your Personal Brand

The benefits of having a strong personal brand are pretty obvious… People trust you from the start. They actually CALL you. There’s less friction during the process. And the list goes on and on. Basically, a well-established brand makes everything easier. So… how do you get there? To me, there are seven crucial questions you […]

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10 Tips to Help You Pick Up the Phone and Make Your Damn Calls!

You might want to bookmark this one. Because at one point or another, we all get in a funk and don’t feel like picking up the phone and making our calls. We make excuses. We procrastinate. We find something else that’s supposedly “urgent.” That was the case for one of our coaching members recently. He […]

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3 Steps to Setting Realistic Buyer Expectations in Today’s Ultra-Competitive Market

“Boy, that escalated quickly.” –Ron Burgundy The Broke Agent recently compared the current landscape for buyers to the giant fight scene in Anchorman – and he’s not exaggerating much. Listings today seem to generate tons of offers, leaving one party victorious and countless other potential buyers defeated, disappointed and licking their wounds. Your job as […]

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How to Turn Setbacks into Massive Action that Moves You Forward

I’d like you to read this list: Radiation treatments Divorce and sole-support single parenthood A tragic death in the family Cardiac arrest Liver transplant An emergency premature birth Business setbacks I’m not trying to bring you down. I promise. All of these unfortunate happenings were mentioned in viewer comments in the span of about 10 […]

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Q1 ’21 No More: Coaching You Through Your First Quarter Progress Report

Welcome to Q2. Three months of the new year have already flown by… …And the next nine aren’t likely to slow down. So my question for you is… How are you doing? Have you achieved 25 percent of your 2021 goals yet? Are you on track? Or do you need to reevaluate your behaviors to […]

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7 Options You Should Give Every Homeowner to Get More Listings Today

It’s safe to say many homeowners today are operating by the expression, “A bird in the hand is better than two in the bush.” In other words, they’re content having a place to call “home” during these crazy times even if they’d prefer to move somewhere else. With so much being made of the low-inventory […]

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3 Ways to Generate Listing Appointments Now!

Every speaking engagement… Every “Ask Me Anything”… Every coaching session I conduct… Every article, every discussion… …I’m hearing the same thing: “How and where can I get listings today?” It’s a real dilemma. U.S. inventory is down 42% since this time one year ago. If you’re wondering how to get more listings, you’re in the […]

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Stuck or Scaling: The Bifurcation of Today’s Agents & How to Move Forward Powerfully

Let’s break down some numbers really quick… There are somewhere around 1.5 million licensed agents in the U.S. But of those, only 57% have actually transacted a deal this year. So there’s approximately 850,000 agents handling this crazy market we’re in right now. And as I look out on everything going on, I can’t help […]

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