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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Blog

Your Real Estate Marketing Content Calendar – 10 Steps

Crafting an Effective Real Estate Marketing Content Calendar Creating a real estate marketing content calendar is like planning a huge trip across various terrains. An effective content calendar is more than a map to take you where you need to go…

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Blog

The Best Apps & Software for Real Estate Agents

Real Estate Apps and Software for Every Need When looking at the best apps for real estate agents to use in their businesses, it’s tough to make a definitive list. There are so many different uses, factors, nuances, and features that fit one agent…

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Blog Articles

Today’s Real Estate Scripts for Buyers: Questions You Need to Ask

Essential Real Estate Script Questions for Buyer Objections What is Script Practice in real estate? Script practice in real estate refers to the process of agents rehearsing and refining specific dialogues and scripts that they use when…

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Be the Light in Uncertain Times: 6 Ways to Create Certainty as a Real Estate Agent

Let’s talk about how to create certainty as a real estate agent. “If you can’t create certainty, you’re dead in this environment.” Sounds harsh, doesn’t it? I said those words during an exclusive webinar with KCM’s David…

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My Challenge to Prepare for Your #BestYearEver

Let’s Make 2023 the #BestYearEver for Real Estate Agents! Want to finish 2022 strong and set yourself up for big things in 2023? As we cross into Q4 in a couple days, I hope you realize that most of the actions you’re taking today won’t be…

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Your Best Real Estate Marketing Plan: 3 Essentials for 2023

Q4 means it’s time for your 2023 real estate marketing plan   As we step forward into Q4, it’s time to start doing double-duty. Not only do we need to refocus on our goals and finish this year on a high note, but it’s essential to prepare…

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5 Proven Ways to Generate More Real Estate Listing Leads

Every agent wants to know how to generate more real estate leads, but if we could have our pick of any type of particular real estate leads, what would they be? I bet the answer is listings, right? You want to generate more listing leads, win more…

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Introducing Tom Ferry’s WhatToSay.ai, the Real Estate Technology of the Future

If you were with me at Summit, you might remember a very special segment where I announced my new artificial intelligence technology aimed at improving your sales and long-term relationships – Tom Ferry’s WhatToSay.ai. This one-of-a-kind AI gets…

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4 Questions You Must Answer Now About Your Real Estate Career Moves

When it comes to your real estate career, you’ve probably heard the saying, “It’s the rich and the rest.” And when we look at MLS data from 2021, it’s hard to deny that there’s some truth to it. When just 25% of all agents are handling…

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Rapid-Fire Highlights from Summit 2022

As you probably already know, Success Summit is always one of my FAVORITE weeks that I look forward to all year long. And this year, there’s a special kind of energy buzzing around the room – one of extreme determination that started before the…

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6 Tips for Following Up with Other Agents After an Event

One week to go! I cannot tell you how pumped I am to be seeing everyone at Summit in just 5 days! That’s one reason why I devoted last week’s blog to my top tips for networking with other agents for referrals. But this week, I want to jump ahead…

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10 Tips to Expand Your Real Estate Networking at In-Person Events

When it comes to real estate networking, it’s the perfect time to make friends, partners, and allies who could give you referrals down the road! Because real estate networking events aren’t just a place where agents are willing to share;…

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4 Ways to Achieve ‘Know, Like, & Trust’ in Your Market

Confirmation feels good. If you’ve been watching my videos or reading this blog recently, you know I’ve been emphasizing the importance of establishing “know, like, and trust” with consumers in your market. So, when I opened the National…

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6 Steps to Increase Self Discipline & Get What You Want in Life

What is the single most important factor underlying your success in anything you try your hand at? Some might guess skill. Some might guess people skills. And some might guess charisma. But none of those are the actual answer. It’s your energy….

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