“Reviews are dominating consumer decisions.”
That was one of the first things I said to kick off my BluePrint event yesterday morning.
And it’s true.
We all want more reviews!
But look around you. People are busy. They have jobs, and lives, and kids’ soccer practices, and hobbies, and favorite shows…
Do you really think they want to take time out of their precious schedule to sit down and write a review about you?
That’s not a slam on you or your service. It’s the reality of people’s priorities. I’m sure they’d love to write you a glowing review, but chances are slim they’ll get around to it… IF left to their own devices.
Here’s the key: You’ve gotta make it EASY!
Real Estate Reviews Made Easy
At last month’s Success Summit, I mentioned how Philadelphia superagent and coaching member Tom Toole III had created a URL – ReviewToole.com – that takes people directly to his Google Business Profile (formerly Google My Business) page so they can write a quick review.
It’s brilliant in its simplicity!
Then recently, I dare say another one of our coaching members potentially one-upped that idea when she got home from Summit.
Luwanna Lamas of League City, TX, recently explained how after hearing about the importance of real estate agent reviews at Summit, she went home and created a simple yet robust solution to make it easy for people to review her.
She bought a custom domain name and had a basic, no-frills web page created with a little bit of branding and direct links to her Google, Facebook, Zillow and Realtor.com pages.
The whole thing cost under $200 to get it all set up and running. For that amount, she not only bought the URL and had the page built, but she also printed 100 high-quality postcards she’s going to send to her past clients to encourage them to use the new site.
To make things even easier, she included a QR code on the postcard that takes people directly to her custom page. (Lots of our coaching members use Flowcode but there are many different QR code generators out there. Just Google it.)
Way to go Luwannah!
Use Empathy to Solve Problems Proactively
So my point today is simple…
If you want to get more reviews, if you want more clients, if you want greater fulfillment, then you’ve got to go the extra mile to make things easy on people! Reduce the friction. Create that Amazon-like experience.
Ask yourself how you can follow Tom and Luwanna’s lead in all aspects of your business. Then innovate and implement.
Both of their solutions are proof that innovation doesn’t need to be cutting edge or expensive. It just takes empathy and respect for people’s situation.
You can do this!