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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Tools and Training

What Black Friday 2023 Means for Real Estate Agents

This year’s Black Friday has come and gone, but what it says about the economy and consumer spending has deeper meaning for real estate agents. Black Friday isn’t something that needs to be explained. You’ve undoubtedly taken advantage of it yourself in the past. But over the past few years, something has felt a bit […]

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Mindset

2 Gratitude Exercises to Change Your Life

There are two gratitude exercises so simple and so powerful that they could completely shift the course of your life. “Gratitude” can mean a number of different things depending on the context. It’s a specific feeling, a broad feeling, an expectation, a form of etiquette, and a cultural tradition. But did you know that practicing […]

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Blog Articles

The Top 21 Most-Read Blogs of 2021

I’m bullish on 2022 and can’t wait to get started. But before we move forward, let’s take one last look back at the year that was 2021. Whether you’ve followed every word or only read the blog sporadically, I want to make sure you don’t miss these most-read blogs from throughout 2021. Let’s count it […]

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4 Life-Changing Objectives Within Reach this Year

Thirty-two years of my life have been in the real estate industry. And in that whole time, right now is absolutely the single greatest financial opportunity for real estate professionals that I’ve ever seen. It’s an exciting time to be alive and in this industry! But as a coach, I’m also concerned. Namely for two […]

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The Top 10 Listing Lead Sources Every Real Estate Agent Should Consider

Every market has one or two agents who just seem to get every listing. Wouldn’t you love to approach those heavy hitters in your area and find out how they do it? To ask them point blank, “How are you getting so much business?” Well, lucky for me, I have access to lots of heavy […]

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Steps to Becoming a Successful Real Estate Agent

This is the time of year when everyone is dreaming about the goals they have for their business and life. I know that YOU probably have big goals of success for your real estate business … and you deserve it. But here’s the thing…most agents KNOW the level of success that they deserve, but aren’t […]

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5 Money-Saving Real Estate Tax Write-Offs Agents Might Overlook

Tell me if this sounds familiar… You’re approaching the end of a great year and suddenly it hits you – Uncle Sam is going to take a big bite out of your income come April 15. So what do you do? Many real estate agents begin scrambling to spend some money in search of some […]

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Your 2022 Business Plan: Where Massive Success Begins!

I’m bullish on 2022 – in case you hadn’t noticed. I’m predicting tons of opportunity for ambitious agents… But to fully capitalize on it, you can’t just “wing it” and hope for the best. You need a plan. And that’s what today’s blog is all about. I want you to download our 2022 Business Plan […]

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6 Career-Defining Options Every Agent Faces Today

If you don’t have a transaction coordinator, you ARE your transaction coordinator. Similarly, if you don’t have a social media specialist, you ARE your social media specialist. Same goes for your videographer, your IT specialist, your marketing coordinator, and so on. See where I’m going with this? As a real estate agent, the more roles […]

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Want a More Fulfilling Life? Practice Gratitude Every Day!

It’s Thanksgiving day, the one day a year we’re all willing to say what we’re grateful for. But what about those other 364 days? It’s time to normalize practicing gratitude on a daily basis. Personally, I make it part of my morning routine. Why? Because it makes me feel good. It starts my day on […]

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5 Mistakes to Avoid When Growing Your Real Estate Team

Have you ever bought something that needs to be assembled, but you skipped reading the instructions and just started putting it together… …Only to realize you have to start all over because you weren’t doing it the right way? Yeah, I think we’ve all been there. I bring it up because that’s essentially what I […]

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Why Most Real Estate Agents Fail

Why 87% of Real Estate Agents Fail A few weeks back, I was flying back home and had 75 minutes to spare, so I did a Facebook Q&A. Maybe a hundred people or so jumped on and started to ask me questions. About a third of them surprisingly were brand new agents, so I thought […]

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How to Create a Google Map of Your Sold Homes

How to Create a Google Map of Your Sold Homes Realtors, more than anyone, work in a geographically based industry. We tell our clients all the time — location, location, location — yet when it comes to analyzing our own business, most of us have no idea how to get data onto a map. The […]

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Break into the High-End Market: How to Become a Luxury Real Estate Agent

Break into the High-End Market: How to Become a Luxury Real Estate Agent So you’ve decided to go after higher price point homes, high-end, or even luxury homes–now what? Do you know what steps you need to take to make this happen? Learning how to become a luxury real estate agent is often easier said […]

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