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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Success in Real Estate

10 Things Real Estate School Didn’t Teach You…

The Truth About How to Be Successful in Real Estate Success in real estate over the long haul is all about ongoing education and prioritizing knowledge.  When I was about 20 years old, my mentor W.E. “Bill” Mitchell told me: “Don’t focus on…

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Fundamental Instagram Tips for Real Estate Agents

Let’s boil down the best Instagram tips for real estate agents. Real estate is a visual industry. The old adage “a picture is worth a thousand words” is particularly true in the realm of selling properties. In the age of social media,…

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Blog Articles

112 Hours: Your No. 1 Priority as a Real Estate Agent

One month ago today, I was in Las Vegas with almost 3,000 top agents for Elite Retreat, a two-day event exclusively for our Elite coaching members. When I walked on stage to start the event, the first thing I did was give them two numbers: 112 &…

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Know the J-Curve to Conquer the Stages of Business Growth

Know the J-Curve stages of business growth to keep your eyes ahead and embrace discomfort.   Let’s talk about growing pains. Specifically, let’s talk about where those pains begin in the stages of business growth. Good things don’t come…

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The 5 Most Important Real Estate Role Play Scenarios

What are the 5 most important real estate role play scenarios that you need to be doing every month? The old saying tells us, “Practice makes perfect.” But I don’t totally subscribe to that idea. The way I see it, another word is necessary to…

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The Biggest Mistake with Real Estate Lead Follow-Up

There is one major mistake that agents make when following up with real estate leads. Real estate lead follow-up and prospecting is a lot like actual old timey gold prospecting… Have you ever read the book, Think & Grow Rich? If you haven’t,…

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4 Overlooked Real Estate Opportunities in a Down Market

When I hear agents complaining about the real estate market and acting as if they just need to wait it out until they can get back on track or start growing again, it makes me a little sad. It also makes me more than a little frustrated. Because not…

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9 Real Estate Automation Tools to Save Time and Energy

Let’s talk about real estate automation… Here’s a hard truth to start today’s blog… Real estate agents in 2023 need to be doing more than any one person can manage in a day. You need to be putting out more marketing, having more…

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Skip Quitter’s Day! 6 Ways to Always Get Back on Track

It’s the third week of January, and with that comes a heavy burden… It’s called Quitter’s Day. Some say it falls on the second Friday of January, while others say it comes on the 19th, but regardless of the exact date, studies show that 91%…

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Inside Our First Stop on the Roadmap Tour

If you’ve ever been to one of my events before, you probably know that I like to do things big, with thousands of people from all levels of experience in massive rooms getting hyped up about the changes they’re about to make. But what I saw…

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10 Steps to Optimize YOU this Year

I want this year to be an extraordinary year for you. But it’s not just going to happen magically. You need intentionality. So I started jotting down some pointers to make it happen, and landed on 10 perfect steps to “optimize” YOU in the…

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Year-End Recap: Looking Back to Prepare Yourself for 2023

We’re just three days away from the start of the new year… How are you feeling about it? Are you ready? Honestly ask yourself, “Am I committed to prep my business for the new year and get the most out of 2023?” To help you enter the new year…

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The Early 2023 Growth Checklist for Real Estate Agents

What would it take to completely change your life in 2023? Don’t say, “making more money.” And don’t say, “to get some help.” Let’s be a little more specific than that. Two weeks ago, we talked about figuring out what you really want…

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My Big Plan for 2023

Can I get real with you? You may have heard me say that I truly believe I’m at my best when my back is to the wall and I’m thrust into “wartime general” mode. And right now, the real estate industry kinda feels like we’re under attack –…

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