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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Real Estate Events

10 Tips to Expand Your Referral Network at In-Person Events

We are less than TWO WEEKS away from Success Summit, and you know what that means! It’s time to make friends, partners, and allies who could give you referrals down the road! Because Summit isn’t just a place where agents are willing to share; it’s a place that they COME to share! They know that […]

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Lead Generation

4 Ways to Achieve ‘Know, Like, & Trust’ in Your Market

Confirmation feels good. If you’ve been watching my videos or reading this blog recently, you know I’ve been emphasizing the importance of establishing “know, like, and trust” with consumers in your market. So, when I opened the National Association of Realtors 2022 Home Buyers and Sellers Generational Trends Report to find that “reputation and trustworthiness” […]

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Blog Articles

10 Reasons Why I’m So Excited for Next Week’s Success Summit

See that picture up above? It’s been a long time since we’ve had that kind of electric energy in a room. Which is just one of many reasons why I can’t wait for Summit to begin next Tuesday! Here are 10 more…   Reason No. 1: Hugs & High-Fives Are Back! The Summit will be […]

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100 Day Warning: 6 Steps to Finish 2021 Strong & Hit the Ground Running in 2022

100 days… When this blog publishes at 12:00 a.m. on September 23, that’s what’s left in 2021. Tick tock, tick tock. Whether you’re looking to finish the year strong or wanting to set yourself up for success in 2022, now is the time to act. And I’ve got six steps for you to follow that […]

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Are You Striving for Perfection… Too Much?

I couldn’t help but smile. I was reading a post in one of our private mastermind groups for coaching members where one guy posted a concern about a marketing piece he had hired someone to create. The details don’t really matter. The short version is he wasn’t sure this marketing piece represented him exactly. It’s […]

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Happy New Year: It’s 2022 Business Planning Time!

Ever see one of those time-lapse videos of a seed sprouting and growing into a plant? It’s fascinating because it’s one of the only times we get to visually witness growth taking place with our own eyes. Why do I bring it up? Because growth doesn’t happen instantaneously. It takes time… including the systems you’ll […]

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4 Healthy Tips to Help Real Estate Agents Maximize Productivity & Eliminate Stress

Here’s a quick recap of the last 20 months… Start. Stop. Start again. Go. Go. Go! Never slow down! 2020 started with a bang, the market was hot, then Covid introduced tons of tragedy, fear and uncertainty… and pretty much brought real estate to a standstill. Then a few months later, things opened back up […]

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The Selfish Behavior That Is Killing Agent Productivity

Being a coach means playing lots of different roles – teacher, mentor, motivator, accountability partner. And sometimes, psychologist-slash truth-teller. In other words, sometimes I’ve got to cut through the BS and call people on the stories they’re telling themselves. So let’s walk through a common conversation I have with agents who ask me for advice […]

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Real Estate Team Building Basics: 5 Critical Questions You Must Answer to Grow Your ‘Dream Team’

A lot of people have been reaching out to me for advice on team building recently. It makes total sense… right now is a great time to capitalize on robust market conditions and scale your business. And as I’ve been saying for years, teams are definitely the future of the real estate industry. But here’s […]

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12 Defining Traits that Separate Real Estate ‘Professionals’ from Real Estate ‘Hobbyists’

Are you all in? Or are you just sorta dabbling in real estate, hoping for what you’ve heard is quick, easy money? Both of these personas exist in our industry. But only one has longevity… the real “professionals” will always outlast the “hobbyists.” Which begs the question: What does it take to become a true […]

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Keynote Speaker Seth Godin… And 9 More Reasons Why Success Summit 2021 is a No-Brainer to Attend

Few people – if any – have influenced my perspective on marketing more than the one and only Seth Godin. He’s written a bunch of great books. (I actually own two prized copies of his epic 17-pound release.) His blog is legendary. He’s launched countless successes through his AltMBA and Akimbo workshops. And now… He’s appearing […]

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5 Ways to Capitalize on Your Peak Earning Years (Hint: I’m Talking About Right Now!)

Who remembers “The Decision” in 2010 when a 25-year-old LeBron James warranted an hour-long live TV special to announce that he was “taking his talents to South Beach”? Why was it such a big deal? Because at 25 and already a two-time league MVP, LeBron’s next contract would determine where he played his prime years… […]

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3 Problems Every Real Estate Agent Must Solve to Dominate Their Marketplace

I’ve often said your role as a real estate professional is to solve problems for a profit. The agents who are figuring out how to solve today’s problems are killin’ it… And those who aren’t putting in that effort are, well, struggling. Ninety-one percent of all commissions right now are being earned by the top […]

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The Consumer Deserves Better. Here’s What YOU Can Do About It…

Are you the best agent in your market? Most agents I talk to would say yes, they are. And it’s not an ego thing. It’s the pride they take in their work that pushes them to provide better service than other agents. I’d go so far to say that in a highly competitive industry like […]

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