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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Tools and Training

What Black Friday 2023 Means for Real Estate Agents

This year’s Black Friday has come and gone, but what it says about the economy and consumer spending has deeper meaning for real estate agents. Black Friday isn’t something that needs to be explained. You’ve undoubtedly taken advantage of it yourself in the past. But over the past few years, something has felt a bit […]

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Mindset

2 Gratitude Exercises to Change Your Life

There are two gratitude exercises so simple and so powerful that they could completely shift the course of your life. “Gratitude” can mean a number of different things depending on the context. It’s a specific feeling, a broad feeling, an expectation, a form of etiquette, and a cultural tradition. But did you know that practicing […]

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Blog Articles

Be the Light in Uncertain Times: 6 Ways to Create Certainty as a Real Estate Agent

Let’s talk about how to create certainty as a real estate agent. “If you can’t create certainty, you’re dead in this environment.” Sounds harsh, doesn’t it? I said those words during an exclusive webinar with KCM’s David Childers… and I stand by them. Because the ability to create certainty is everything. The last 29 months have […]

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My End-of-2022 Challenge to Prepare Yourself for Your #BestYearEver in 2023

Let’s Make 2023 the #BestYearEver for Real Estate Agents! Want to finish 2022 strong and set yourself up for big things in 2023? As we cross into Q4 in a couple days, I hope you realize that most of the actions you’re taking today won’t be reflected in your 2022 ledger. NOW is the time […]

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Your Best Real Estate Marketing Plan: 3 Essentials for 2023

Q4 means it’s time for your 2023 real estate marketing plan   As we step forward into Q4, it’s time to start doing double-duty. Not only do we need to refocus on our goals and finish this year on a high note, but it’s essential to prepare for the year to come. Now is the […]

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5 Proven Ways to Generate More Real Estate Listing Leads

Every agent wants to know how to generate more real estate leads, but if we could have our pick of any type of particular real estate leads, what would they be? I bet the answer is listings, right? You want to generate more listing leads, win more listings, and close more listings. Because listings are […]

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Introducing Tom Ferry’s WhatToSay.ai, the Real Estate Technology of the Future

If you were with me at Summit, you might remember a very special segment where I announced my new artificial intelligence technology aimed at improving your sales and long-term relationships – Tom Ferry’s WhatToSay.ai. This one-of-a-kind AI gets to know all the people in your database through the language they use and then helps you […]

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4 Questions You Must Answer Now About Your Real Estate Career Moves

When it comes to your real estate career, you’ve probably heard the saying, “It’s the rich and the rest.” And when we look at MLS data from 2021, it’s hard to deny that there’s some truth to it. When just 25% of all agents are handling nearly 75% of the transactions, it really is survival […]

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Summit Insider 2022: Rapid-Fire Highlights from the First Two Days of Summit

As you probably already know, Success Summit is always one of my FAVORITE weeks that I look forward to all year long. And this year, there’s a special kind of energy buzzing around the room – one of extreme determination that started before the event even began! The early part of this week was a […]

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6 Tips for Following Up with Other Agents After an Event

One week to go! I cannot tell you how pumped I am to be seeing everyone at Summit in just 5 days! That’s one reason why I devoted last week’s blog to my top tips for networking with other agents for referrals. But this week, I want to jump ahead to after Summit – or […]

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10 Tips to Expand Your Real Estate Networking at In-Person Events

When it comes to real estate networking, it’s the perfect time to make friends, partners, and allies who could give you referrals down the road! Because real estate networking events aren’t just a place where agents are willing to share; it’s a place that they COME to share! They know that when we give each […]

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4 Ways to Achieve ‘Know, Like, & Trust’ in Your Market

Confirmation feels good. If you’ve been watching my videos or reading this blog recently, you know I’ve been emphasizing the importance of establishing “know, like, and trust” with consumers in your market. So, when I opened the National Association of Realtors 2022 Home Buyers and Sellers Generational Trends Report to find that “reputation and trustworthiness” […]

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6 Steps to Increase Self Discipline & Get What You Want in Life

What is the single most important factor underlying your success in anything you try your hand at? Some might guess skill. Some might guess people skills. And some might guess charisma. But none of those are the actual answer. It’s your energy. But not just any type of energy. Scientists call it “activation energy.” This is […]

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5 Tips to Beat the Q3 Fatigue and Get Your Groove Back

We’ve all been there… We’re rocketing forward, accomplishing our goals, and then all of a sudden, it’s like we’ve run out of gas and nothing can get us going again. Burnout. Fatigue. Exhaustion… It’s easy to feel this way when you’ve been going full speed ahead for two full years. The hot market meant you […]

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