Real Estate Apps and Software for Every Need When looking at the best apps for real estate agents to use in their businesses, it’s tough to make a definitive list. There are so many different uses, factors, nuances, and features that fit one agent…

A great brand starts with a great brand bible. Personal branding (or company branding) is all about consistency, and consistency only gets harder to maintain as your business grows. This is where having a brand bible comes into play. In this blog,…

Why are real estate scripts so important? Real estate scripts are misunderstood. They aren’t about making you sound like a cookie-cutter robot or not allowing you to be yourself. It’s exactly the opposite. They’re about giving you a framework…

Seller Closing Gift Ideas to Ensure You’re Remembered When it comes to closing gift ideas, you’ve got to think bigger than the usual. For first-time home buyers, it’s all about giving them something that not only shows appreciation but…

Real estate books for agents to add to their holiday lists. The end of the year is here. As we walk into a new year, there are three things we need to work on cultivating more than anything else: focus, discipline, and inspiration. And there’s no…

Could Your Expertise be Hurting Your Communication Skills? If you want to know how to communicate clearly, start by asking yourself: Am I truly speaking to my audience, or am I just speaking from what I already know? As a real estate agent, your…

The Truth About How to Be Successful in Real Estate Success in real estate over the long haul is all about ongoing education and prioritizing knowledge.  When I was about 20 years old, my mentor W.E. “Bill” Mitchell told me: “Don’t focus on…

Marketing Real Estate on IG: Instagram Tips for Real Estate Agents Through Instagram, real estate agents not only have the ability to showcase the features of their listings that can attract prospective buyers, but it also allows agents to connect…

The NAR Settlement Presents a Massive Opportunity  The moves you make right now will have a long-lasting impact.  The recent settlement proposed in the NAR lawsuit has shaken our industry and forced a lot of agents to reexamine the way they work…

Tom Ferry’s new real estate AI is a game-changer. When you think of real estate AI, you probably think of general AI tools like ChatGPT and Midjourney that agents can adapt for their own purposes. And those are all great. But until now, there has…

A Checklist and Expired Listing Scripts to Contact Expired Listings Expired listings represent some of the most motivated sellers in the real estate market. They’ve already raised their hand to sell , they just need a stronger plan and better…

112 Hours: Time Management Tips & Your Top Priority I was in Las Vegas with almost 3,000 top agents for Elite Retreat, a two-day event exclusively for our Elite coaching members, when I walked on stage to start the event, the first thing I did…