The Ultimate
Real Estate Blog
by Tom Ferry
10 Time Management Tools Every Agent Needs
Discover 10 time management tools and apps to help real estate agents stay on track, get more done, and create focus on what matte…
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Real Estate Business Strategy 
Marketing & Lead Generation 
Sales & Listing Skills 
Agent Productivity & Balance 
Success Coaching Tips for Agents 
Real Estate Mindset 
Team Building & Leadership 
Explore All Recommended Reading
Free SMART Goals Template to Help You Meet Your Goals
Get focused with this SMART goals template. Learn the right goals format, follow a smart goal setting template, and work on it dai… Read More
The Art & Practice of Real Estate Scripts
In this blog, Tom Ferry gives agents high-level tips for making the most out of their real estate scripts. Read MoreGrowth Mode Podcast
When Your Business Stalls, When It Takes Off, and How to Pick the Right Partner
In this episode of Growth Mode, Tom and Jimmy show you how to get your real estate business moving again when progress stalls. Read More
Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch
Want to be the most informed agent in your market? This episode gives you the 2026 market forecast and upcoming AI shifts you need… Read More
7 Ways Top Agents Are Leveraging AI Right Now
In this episode of Growth Mode, Tom, Jimmy, and Jason share 7 ways that top agents are using AI to communicate greater value. Read More
Explore the Podcast
How A 25-Year-Old Agent Sells 200 Homes A Year | Outliers
In this episode of Tom Ferry's Outliers podcast, Tom talks with Kaleb Monroe about the strategies he's using to sell 200 homes a y… Read More
The Death of Generalist Agents: Why You’re Being Replaced by Experts
In this episode of the podcast Tom talks with San Diego realtor Valerie Upham about why it's important for agents to find a niche. Read More
How to Break Buyer and Seller Paralysis FAST
Tom talks with Coach Kristi Jencks about the psychology keeping buyers and sellers stuck (and how to spark them into action). Read MoreRead the Latest
Real Estate Business Strategy
What is GCI in Real Estate?
What is GCI in Real Estate?
GCI in real estate means Gross Commission Income, your total gross commission before splits and fees. Learn how to calculate… Read More
Marketing & Lead Generation
Is Real Estate Geo Farming Right for You? 5 Signs It Fits Your Business
Is Real Estate Geo Farming Right for You? 5 Signs It Fits Your Business
Wondering if real estate geo farming is right for you? Learn the 5 signs it fits your budget, market, personality, and long t… Read More
Uncategorized
Expired Listing Scripts: How to Find & Convert Leads
Expired Listing Scripts: How to Find & Convert Leads
Learn how to find expired listings, contact sellers legally, and use expired listing scripts to book more listing appointment… Read More
Sales & Listing Skills
What Happens at a Listing Appointment? Step by Step Guide for Agents
What Happens at a Listing Appointment? Step by Step Guide for Agents
In this blog, Tom Ferry explains what happens at a listing appointment that actually wins the listings. Learn each step in th… Read More
Marketing & Lead Generation
The Best Real Estate Lead Generation Channels for Every Agent
The Best Real Estate Lead Generation Channels for Every Agent
Learn how to get leads as a real estate agent using proven lead generation strategies. Build buyer and seller pipelines that… Read More
Agent Productivity & Balance
Real Estate Automation Tools to Save Time and Scale Your Success
Real Estate Automation Tools to Save Time and Scale Your Success
Learn how automated real estate marketing, and Tom Ferry AI tools like Revii help agents save time and close more deals Read More
Marketing & Lead Generation
Email Marketing for Real Estate Agents: Tips, Templates, Strategy
Email Marketing for Real Estate Agents: Tips, Templates, Strategy
Learn email marketing for real estate agents with practical tips, templates, strategy ideas, and examples to build trust, sta… Read More
Agent Productivity & Balance
AI-Powered Coaching Tools Spotlighted at Elite Retreat 2026
AI-Powered Coaching Tools Spotlighted at Elite Retreat 2026
Get a glimpse into the cutting-edge AI coaching tools #1 real estate coach Tom Ferry announced at Elite Retreat 2026! Read More
Real Estate Business Strategy
How to Get Video Testimonials for Real Estate Agents That Build Trust and Win Clients
