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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Team Building

Hiring a Real Estate Marketing Professional

Hire a professional marketer to free up time for appointments.  Two of the most important aspects of your business are appointments and marketing. They’re also two of the most time consuming. Between the technical knowledge and creative skills…

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Real Estate Blockchain

Ahead of the Curve: Real Estate Smart Contracts & Blockchain

Real Estate Smart Contracts & Blockchain Explained A major technological shift is underway. With the rise of blockchain technology and real estate smart contracts, savvy agents are finding themselves at a crossroads where innovation meets…

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Blog Articles

A Listing Appointment Checklist for Stunning Presentations

A listing appointment checklist is a sure way to make sure you’re never missing anything you need – unless your checklist is missing something. 🙃 What’s your No. 1 priority right now? Let’s hear it… Yes, getting listing…

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The Most Effective Open House Sign-In Sheet Strategies

An Open House sign-in sheet might cost pennies, but a good one can earn you MASSIVE returns. Welcome to summer Open House season! If your Q1&2 this year have been a little disappointing, this is your opportunity to heat up with the weather and…

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The 18 Best Books on Mindset

What are the best books on mindset that could begin changing your life today? As a real estate coach for my entire adulthood and a lifelong student of optimizing productivity, I’ve read hundreds of the best books on mindset to come out in like…

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Break into the High-End Market: How to Become a Luxury Real Estate Agent

9 Tips to Become a Luxury Real Estate Agent Learning how to become a luxury real estate agent is often easier said than done. However, tapping into the luxury real estate market is possible, especially when you have a firm grasp of the tips and…

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5 Luxury Real Estate Marketing Tactics That WORK

Luxury real estate marketing isn’t like any other type of marketing… Upping your price point requires changing your strategy. Every agent wants to know what it takes to break into and then dominate in luxury real estate. The obvious first step,…

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Creating Work/Life Balance in Today’s Real Estate Market

How can you maintain a healthy work/life balance when today’s market demands more of you than ever before? This week’s blog is all about work/life balance… But Tom, hasn’t your entire message been that you need to work more, work harder,…

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8 of the Best Real Estate Coaches Share Their Top Advice

8 of the best real estate coaches share their best advice for what agents need to be doing TODAY! When it comes to today’s market and what you should be doing about it, everyone has an opinion – the news, the real estate “hobbyist,” and the…

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How to Find Expired Listings in Real Estate

Expired Real Estate Listings – Your Key to Triumph If you’re looking for new ways to generate real estate leads, let’s dive into the world of “expired real estate listings” – a treasure trove of opportunities waiting…

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Understanding Door Knocking in Real Estate

Unlocking the Power of Door Knocking in Real Estate In the fast-paced world of real estate, where digital communication, real estate Instagram reels, and agent YouTube channels often take center stage, door-knocking emerges as a timeless strategy…

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What is a Business Plan? Your Key to Success!

What is Real Estate Business Plan? Every successful business starts with a plan, and your career as a real estate agent is no exception. A well-crafted business plan can help you set measurable goals, keep you focused, and guide you toward success….

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5 Real Estate Mistakes for New Agents to Avoid

Real Estate Mistakes to Avoid When Starting Your Career New agent, rookie, newbie, upstart… whatever you want to call yourself, you just finished your real estate education and you’re in an all-new world. You feel all alone… and desperate to…

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What is a Real Estate Coach?

Discover How a Real Estate Coach Can Unlock Your Potential As a real estate agent, you have a significant impact on the lives of people around you. Your clients trust you to guide them through one of the most significant transactions in their lives….

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