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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Tools and Training

6 of the Best Books for Real Estate Agents

Six of the Best Real Estate Books Out There There are three things we need to work on cultivating more than anything else: focus, discipline, and inspiration. And there’s no better way to get all three than reading the best books for real estate…

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Success in Real Estate

10 Things Real Estate School Didn’t Teach You…

The Truth About How to Be Successful in Real Estate Success in real estate over the long haul is all about ongoing education and prioritizing knowledge.  When I was about 20 years old, my mentor W.E. “Bill” Mitchell told me: “Don’t focus on…

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Blog Articles

Understanding Door Knocking in Real Estate

Unlocking the Power of Door Knocking in Real Estate In the fast-paced world of real estate, where digital communication, real estate Instagram reels, and agent YouTube channels often take center stage, door-knocking emerges as a timeless strategy…

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What is a Business Plan? Your Key to Success!

What is Real Estate Business Plan? Every successful business starts with a plan, and your career as a real estate agent is no exception. A well-crafted business plan can help you set measurable goals, keep you focused, and guide you toward success….

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5 Real Estate Mistakes for New Agents to Avoid

Real Estate Mistakes to Avoid When Starting Your Career New agent, rookie, newbie, upstart… whatever you want to call yourself, you just finished your real estate education and you’re in an all-new world. You feel all alone… and desperate to…

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What is a Real Estate Coach?

Discover How a Real Estate Coach Can Unlock Your Potential As a real estate agent, you have a significant impact on the lives of people around you. Your clients trust you to guide them through one of the most significant transactions in their lives….

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10 Tips for Better Real Estate Team Meetings

If your agents sigh before your team meetings, there’s a problem, because good meetings are something they look forward to. Team meetings are an important part of any business… Sorry… let me start over… Some team meetings are an important…

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Mindset Training & More: How One Agent 10X’d His Business in 3 Years

What can mindset training, personal guidance, and advanced lead gen strategies do to transform a real estate agent? Dwayne Pano has big dreams. A coaching member and upstart Houston agent, his vision board includes a goal of buying each of his three…

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4 Seller Closing Gifts to Keep You Top of Mind

Seller closing gifts are about more than just showing your appreciation… They’re one of the best ways of creating raving fans who return the gift many times over. Too many agents approach seller closing gifts the way they would a Secret Santa…

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The NAR Lawsuit: Where Do We Go from Here?

The NAR Lawsuit against agent commissions is now a class action. Buyside might be going bye-bye, and people are scared. But what can you do about it? If you’re nervous about the NAR lawsuit, it’s hard to blame you… The National Association of…

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20 Questions for Your Q1 Business Plan Review

The end of Q1 is the ideal time for a business plan review. So how do you even review a business plan? You’ve heard me say before that having a business plan is an absolutely essential part of getting to where you want to be in life. But no matter…

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The Art of Delegation for Real Estate Team Leaders

Want to be a better leader to your real estate team? It comes down to delegation. Last week, we continued the conversation about your No. 1 weekly objective in this market or any market: get two or more listing appointments. We already covered that…

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Need an Appointment Setting Script? Here’s 3 that WORK!

If you want more listing appointments, you need a great appointment setting script. Well, I’ll do you two better – and they’re delivered through text and email! Let’s talk about why having an appointment setting script is possibly the most…

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3 Essential Marketing Channels that Cost Next to Nothing

What are the most essential marketing channels that every agent needs? As a real estate professional, you have incredible flexibility and a world of options to consider when deciding how to run your business. You may have even heard me say…

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