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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Mindset

How to Practice Gratitude According to Science

What really happens when you begin to practice gratitude? This week is a time when families are getting together to express how much they have to be grateful for in their lives. It’s a beautiful thing, but it also serves to highlight just how rarely we set aside time to do this. As often as […]

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Time Management

6 Things to Do Tomorrow (And Every Day) to Reclaim Your Life

How often do you find yourself feeling unfocused, stressed out, and overwhelmed by the number of things you need to do and end up working overtime to catch up? In all my years as a coach, I’ve heard too many agents tell me they believe that working around the clock like this is how someone […]

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Blog Articles

Top 10 Ways to Use Instagram in Real Estate

  Through Instagram, real estate agents not only have the ability to showcase the features of their listings that can attract prospective buyers, but it also allows agents to connect with their audience and build brand awareness to generate a following and pull in more leads. With that said, I pulled my top 10 ways […]

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19 Essential Tips for New Real Estate Agents

Being a new real estate agent can be scary. You’re in a new world. You’re not receiving a salary. Real estate school barely taught you anything relevant to actually achieving success in this industry. There are plenty of resources out there that can help you break into the real estate world. In this post, we’ll […]

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Could Your Expertise be Hurting Your Communication?

The curse of knowledge is a hindsight bias, likened to an intellectual form of monolingualism. By using insider colloquialism, an orator is perceived as insensitively obtuse and alienating towards their audience. Well, that’s that! Good job, me! Hope you learned a lot and have a great day! Oh, was I not making sense? Sorry… Sometimes […]

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5 Proven Scripts To Get More Referrals

In this guide, we’ll go over how to ask for real estate referrals, so you can gain more leads and close more deals. You’ll also find a selection of referral scripts for real estate, so you can grow your network and expand your business. Use these five tried-and-true real estate scripts to ask for referrals […]

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The Power of Pinterest for Real Estate Agents: 8 Tips to Get Started

If you’ve been keeping up with This Week in Marketing (which you should be!), you’ll remember that a few weeks ago, Jason Pantana talked about Pinterest as one of the best underutilized marketing channels for real estate agents. As Jason said, it’s not exactly social media or a search engine – Pinterest is a discovery […]

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Using Q1’s Metrics for Q2’s Roadmap: Time to Refine the Plan

Here we are again! 25% through 2022… Remember those goals you set a few months ago? How are they looking? Regardless of how you’ve been doing so far, the fact that you’re even reading these words means that you’re on a better course than most. Because this isn’t the fun article. You’re here because you’re […]

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Building Your Brand Bible: 9 Steps to Developing Your Marketing Presence

Everyone knows that good branding will make people take you more seriously. But truly powerful branding can alter your own psychology, making you more confident and motivated. The most important aspect of branding is consistency, and this can be daunting to have to constantly keep up with, especially once you begin expanding your business and […]

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6 Potential ‘First Hires’ Every Solo Agent Should Consider

You may have noticed I’m talking a lot about teams lately. And for good reason… I strongly believe that’s the best path forward for today’s truly committed real estate professionals. As I’ve said before, it doesn’t mean you have to build a giant – what we call “mega” – team to succeed. Teams come in […]

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6 Important Words to Create Greater Consistency in Your Business

Picture this… Let’s say I dropped in unannounced at your office to “shadow” you for a day. As you go about your tasks, I ask you to explain to me what you’re doing, why you do it, and the exact, step-by-step process you use to complete it. Could you do it? Or would you be […]

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19 Team-Building Pitfalls to Avoid

Constructing a team has a huge upside. It’s also not without some challenges. There’s a whole slate of potential pitfalls when you’re no longer operating as a solo agent and suddenly find yourself having to manage others. It’s something I talked about earlier this week when I had the pleasure of meeting with hundreds of […]

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7 Skills to Successfully Break Into Luxury Real Estate

So you want to get into luxury real estate, huh? Bigger rewards come with bigger pressures… higher standards, less margin for error, and an even greater commitment to yourself and your clients. And if you want to succeed in luxury, you’re going to need to bring some new or enhanced skills to the table. So […]

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Video Your Way: 5 Options to Generate More Business with Video… on Your Terms!

Unless this blog is your first exposure to me, I’m pretty sure you know my feelings about video. We’re living in a video-first marketing environment… …yet many agents are still afraid to step in front of the camera. Those who have adopted video are building rapport with their audiences and naturally attracting new business. Meanwhile, […]

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