Seller closing gifts are about more than just showing your appreciation… They’re one of the best ways of creating raving fans who return the gift many times over.
Too many agents approach seller closing gifts the way they would a Secret Santa present. By that, I mean they get them something generic and impersonal under $50 which their clients can either consume, spend, or throw away within a couple of weeks.
And while it may be a nice thing, it doesn’t exactly provide that WOW experience you need in this market, and it definitely doesn’t do anything to keep you top-of-mind and continue to earn you referrals well into the future.
So in this blog, I’m going to give you four ideas for seller closing gifts that are going to wow your clients into singing your name to everyone they know.
Let’s jump right in!
Seller Closing Gifts that Amaze No. 1: A Closing Party
Moving is often a bittersweet experience, especially if someone has lived in a place for a while. It’s beautiful and something worth celebrating with all the people they care about. But the problem with throwing a party during the process of moving is because… well… THEY’RE BUSY MOVING!
Parties take a lot of effort to organize, prepare for, and then clean up. And that’s not any easier when you’re trying to pack all your stuff into boxes.
That’s where you come in. You can rent a space for this or use your office if there’s enough room. Get out the decorations, put pictures of the sellers on the walls, and cater the party yourself.
This is more than just a fun event, because just think about the opportunity here. You’re going to be meeting all the family and friends of some people who just sold their home… See what I’m getting at?
This is a night they’ll remember forever and you’ll likely generate a lot of future business from.
Seller Closing Gifts that Amaze No. 2: A Memorable Experience
Gifts last for a while, but memories last forever.
The best seller closing gifts are the ones that will generate attention not just from the clients themselves but from everyone they know. “Wow, your real estate agent gave you THAT?”
What is something that your clients have always wanted to do or something that falls within their interests? You should get to know all of these kinds of things during the course of the transaction and be thinking about your gift ahead of time.
Matt Farnham out of Las Vegas has a business that is nearly 100% driven by repeat and referral clients, and that’s because he goes all in on his gifts and client experience. Some of the gifts Matt is known for giving are:
- Renting out an entire movie theater for family and friends
- Zip lining
- Bungee jumping
- Champagne tastings
But you can do whatever you find that works in your area, like maybe a hot air balloon ride or a day at a wine vineyard.
It doesn’t have to get crazy expensive, especially if you can get a deal with local providers. To see more of Matt’s Database nurturing strategy, download his free playbook, here.
Seller Closing Gifts that Amaze No. 3: A Piece of Art from a Local Artist
Maybe you’re into the local art scene and have good taste. In that case, you might strike a deal with a local artist on discounted pieces for your clients.
There are three important factors here:
- The work is actually good enough to display in your home
- It’s non-generic and personal to your clients
- It’s something they’d actually want and can transport to where they’re going
During the “getting to know them” phase of the transaction (or when you see their home) get a sense of what kind of art they like. If their old home was only filled with Russian nautical art, then they likely won’t be interested in a watercolor of their new house on the wall.
And don’t go too flashy here. Don’t give them anything big that they need to store in the event that they don’t like it or something that will take up substantial space on the wall.
Seller Closing Gifts that Amaze No. 4: Monthly Subscription Services
Want to stay top of mind? Then gift something that continues to deliver month after month.
Imagine having a new bottle of wine or your favorite magazine delivered to you every month by your real estate agent…
Seems like a luxury, right?!
This works even better if you can include some of your own branding in the package. Use the information you already have about your clients to figure out what they’d enjoy and do a little research.
Impact > Impress
John Ruhlin, the author of Giftology, and Glennda Baker once said on an episode of my podcast that it’s crucial that your gifts make an impact on your clients instead of simply impressing them.
Like all good gifts, seller closing gifts need to be personal, emotional, and come from the heart. And this starts with forming a deeper connection with your clients. It’s about building long term relationships.
If you want to see how some of the best in the business do it, check out our free case study on Alan and Betsy Thompson, who have a powerful system of raking in tons of referrals through caring for their past clients.