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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

The Art & Practice of Real Estate Scripts

Why are real estate scripts so important?  Real estate scripts are misunderstood. They aren’t about making you sound like a cookie-cutter robot or not allowing you to be yourself.  It’s exactly the opposite. They’re about giving you a…

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Tools and Training

6 of the Best Books for Real Estate Agents

Six of the Best Real Estate Books Out There There are three things we need to work on cultivating more than anything else: focus, discipline, and inspiration. And there’s no better way to get all three than reading the best books for real estate…

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Blog Articles

The Home Buyer Education Most Agents Fail to Deliver

If you’re working with buyers, offering a home buyer education is not a perk – it’s a necessity. And too many agents are leaving their clients in the dark.  When the real estate legends at 1000watt release a survey, you can bet there are…

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3 Essential Real Estate Skills That Most Agents Lack

Struggling? Let’s Take a Look at Your Real Estate Skills Your real estate skills determine your success, but they could also be your downfall if left undeveloped. In a competitive market, there’s little room for skill development while…

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The End of Past Clients: Creating Forever Clients

There’s a big difference between past clients and forever clients. At this year’s Success Summit, I challenged attendees to a monumental mindset shift… I called for the END of “past” clients. It’s a minor distinction with a major…

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Throwing an Unforgettable Client Appreciation Holiday Party

The holidays are coming up! That means NOW is the time to start planning your holiday client appreciation party. And today’s blog is here to help! No matter where you’re from or what you believe in, the end of the year is a time for being with…

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7 Fundamentals of a WORKABLE Real Estate Business Plan

Your real estate business plan is your greatest predictor of success… …because when done correctly, it serves as your guide for the entire year. Let me show you how to bring more certainty to what you can achieve. Our industry is going…

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ChatGPT Prompts for Writing the Best Listing Descriptions

You don’t need to be Hemingway to write the best listing descriptions. You just need better ChatGPT prompts.  You’ve heard me preach over and over again that the mind is more powerful than matter, and believe it or not, this is even true when…

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5 Expert Tips to Maximize EVERY Campaign’s Potential

A movement has started in our industry. It’s a collective act of commitment formed around a comprehensive strategy to maximize every marketing campaign’s potential.  Bear with me for a second here… I swear this is going somewhere…

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TikTok for Real Estate Agents 101: Appeasing the Algorithm

Winning on TikTok for real estate agents starts in the same place as it does for anyone else – with the TikTok algorithm. TikTok for real estate agents is a divisive subject. A lot of agents still believe that the platform is populated by young…

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From Ideation to Implementation: Creating Massive Action

Creating massive action requires a shift from ideation to implementation. If you attended last week’s INSANELY AMAZING Success Summit, you have plenty of ideas for your business. But as you’ll likely remember, ideas won’t save you in this…

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Summit Insider 2023: The Path Forward Begins

For a long time now, I’ve known that Success Summit 2023 was going to be different.  20 years… That’s how long I’ve been hosting Summit, and it’s crazy to think about how far we’ve come. People I met all those years ago are still here…

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How to Set Financial Goals That SUPERCHARGE Your Wealth

Making money requires having an action plan. Keeping money requires knowing how to set financial goals. Let’s be real… The reason why thousands of real estate agents will descend on Success Summit in Dallas next week is one driving force… They…

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Conquer Decision Fatigue and Streamline Your Schedule

Decision fatigue is real. Are too many decisions slowing down your progress? Luckily there’s a better way to get things done – while still being your own boss. You might think that as someone running a business and your own life, the more…

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