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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Fundamental Instagram Tips for Real Estate Agents

Let’s boil down the best Instagram tips for real estate agents. Real estate is a visual industry. The old adage “a picture is worth a thousand words” is particularly true in the realm of selling properties. In the age of social media,…

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Business Planning

What to Do Now: Refocusing After the NAR Settlement

The NAR Settlement Presents a Massive Opportunity  The moves you make right now will have a long-lasting impact.  The recent settlement proposed in the NAR lawsuit has shaken our industry and forced a lot of agents to reexamine the way they work…

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Blog Articles

How to Visualize Your Way to Success This Year

Studies show that when you know how to visualize and do it regularly, a new world opens to you – the world you want to build starting this year. Welcome to 2024! As we’ve been talking about, this will likely be a determining year for a lot of…

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The Best of 2023 Content Recap!

Dive into our Best of 2023 Content Recap! 2023 was a hard year for a lot of agents. For us, that meant it was important to step up our game and deliver more value than ever before. From mindset and inspiration to marketing and business strategies,…

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Your 2024 Checklist: Complete Before Jan. 1!

The biggest killer of massive action is thinking about what actions to take. That’s why you need this 2024 checklist. 10 days. That’s all that’s left in 2023. On the one hand, it’s exciting because we’re stepping into a new year of…

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Using The Law of Cause & Effect for Motivation & Willpower

Success is all about cause & effect. But to foster the motivation to keep taking action every day, you need to start with the effect. You’ve heard a million times that running a successful business is a matter of consistent cause & effect….

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How to Lead and Conquer Like Napoleon

If real estate feels like a war right now, you need to strategize and lead like Napoleon. It seems like an appropriate time for the release of the new Napoleon movie, doesn’t it? When you combine all the shifts in the market, the economy, and our…

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What Black Friday 2023 Means for Real Estate Agents

This year’s Black Friday has come and gone, but what it says about the economy and consumer spending has deeper meaning for real estate agents. Black Friday isn’t something that needs to be explained. You’ve undoubtedly taken advantage of it…

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2 Gratitude Exercises to Change Your Life

There are two gratitude exercises so simple and so powerful that they could completely shift the course of your life. “Gratitude” can mean a number of different things depending on the context. It’s a specific feeling, a broad feeling,…

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5 Strategies to Combat Rising Client Acquisition Costs

There are affordable solutions to the real estate agent’s greatest hurdle today: the rising CaC (Client Acquisition Costs).  Is it just me or has every lead gen source that agents once relied on gotten a whole lot more expensive – if it’s…

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6 Books for Real Estate Agents to Add to Their Wish Lists

Here are six of the best books for real estate agents to add to their holiday reading lists. The end of the year is here. As we walk into 2024, there are three things we need to work on cultivating more than anything else: focus, discipline, and…

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The NAR Lawsuit Verdict: First Reaction & Action Steps

To me, the outcome of the NAR lawsuit is one of those moments in our lives similar to the pandemic, the global financial crisis, or the tech bubble burst… It’s a moment of uncertainty that leaves us with a choice. What will you decide? Find out…

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The Home Buyer Education Most Agents Fail to Deliver

If you’re working with buyers, offering a home buyer education is not a perk – it’s a necessity. And too many agents are leaving their clients in the dark.  When the real estate legends at 1000watt release a survey, you can bet there are…

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3 Essential Real Estate Skills That Most Agents Lack

Struggling? Let’s Take a Look at Your Real Estate Skills Your real estate skills determine your success, but they could also be your downfall if left undeveloped. In a competitive market, there’s little room for skill development while…

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