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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Objection Handling

3 Simple Steps to Keep Buyers & Sellers on Track in Today’s Crazy Market

Buying or selling a house in today’s market – and in today’s terminology… it’s a lot. A lot of stress. A lot of fast-moving parts. A lot of important decisions that need to be made quickly. And for some people, it’s too much. I’ve seen several reports in our private Facebook groups and through industry […]

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Top 10 Objections and the Scripts to Overcome Them

What is an Objection Handling Script Objections exist in any sales profession, as customers have to overcome them to be ready to make a purchase. Objection handling scripts in real estate focus on the different reactions that can take place in regards to somebody selling or buying a home. In this post, we explore the […]

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Blog Articles

Real Estate Team Building Basics: 5 Critical Questions You Must Answer to Grow Your ‘Dream Team’

A lot of people have been reaching out to me for advice on team building recently. It makes total sense… right now is a great time to capitalize on robust market conditions and scale your business. And as I’ve been saying for years, teams are definitely the future of the real estate industry. But here’s […]

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12 Defining Traits that Separate Real Estate ‘Professionals’ from Real Estate ‘Hobbyists’

Are you all in? Or are you just sorta dabbling in real estate, hoping for what you’ve heard is quick, easy money? Both of these personas exist in our industry. But only one has longevity… the real “professionals” will always outlast the “hobbyists.” Which begs the question: What does it take to become a true […]

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Keynote Speaker Seth Godin… And 9 More Reasons Why Success Summit 2021 is a No-Brainer to Attend

Few people – if any – have influenced my perspective on marketing more than the one and only Seth Godin. He’s written a bunch of great books. (I actually own two prized copies of his epic 17-pound release.) His blog is legendary. He’s launched countless successes through his AltMBA and Akimbo workshops. And now… He’s appearing […]

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5 Ways to Capitalize on Your Peak Earning Years (Hint: I’m Talking About Right Now!)

Who remembers “The Decision” in 2010 when a 25-year-old LeBron James warranted an hour-long live TV special to announce that he was “taking his talents to South Beach”? Why was it such a big deal? Because at 25 and already a two-time league MVP, LeBron’s next contract would determine where he played his prime years… […]

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3 Problems Every Real Estate Agent Must Solve to Dominate Their Marketplace

I’ve often said your role as a real estate professional is to solve problems for a profit. The agents who are figuring out how to solve today’s problems are killin’ it… And those who aren’t putting in that effort are, well, struggling. Ninety-one percent of all commissions right now are being earned by the top […]

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The Consumer Deserves Better. Here’s What YOU Can Do About It…

Are you the best agent in your market? Most agents I talk to would say yes, they are. And it’s not an ego thing. It’s the pride they take in their work that pushes them to provide better service than other agents. I’d go so far to say that in a highly competitive industry like […]

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I’m Headed Out on a Summer Tour – And You’re Invited Free!

You ever notice your computer or phone acting a little sluggish? What do you do? A quick reboot usually does the trick, getting it right back to top performance. After almost a year and a half of pandemic-caused disruption, I think lots of real estate agents need a reboot right around now. There’s a “new […]

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21 Important Questions to Answer Halfway Through 2021

Today marks the beginning of the second half of the year. A lot has happened already in 2021… The U.S. market continued its frantic pace with strong buyer demand and low listing inventory. We’ve emerged from pandemic rituals and mostly returned to normalcy. Zillow bought ShowingTime and agents everywhere freaked out. Buyers are making offers […]

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3 Top Takeaways from the Extraordinary Mel Robbins at BluePrint

Most of the time at our events, I’m on stage and I’m the teacher. Which I love. But I also love the role reversal when I’m able to become the student while our keynote speakers hit the stage. And that’s exactly what happened at our recent BluePrint event with guest speaker Mel Robbins. I was […]

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How Does Google ‘See’ You in Your Marketplace? Take This Quick Test to Find Out

Picture this… Somebody types in “Best real estate agents in [your town].” What happens next? Do you appear in the top results? As a real estate professional, it’s crucial that you show up in Google search results for your local market. If you’re not showing up in local searches like this, it very likely may […]

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15 Attention-Grabbing Video Ideas to Build Your Identity & Generate More Business

Sometimes the job of a real estate coach is to cut through some of the excuses agents use to avoid doing the things that will make them successful. We all know we’re operating in a “video first” marketing environment. But far too many agents are still shivering in fear of pressing that “RECORD” button, so […]

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3 Revolutionary Tech Tools You Absolutely Should Start Using Today

“Getting hit in the head with bricks never felt so good.” I loved this comment about halfway through yesterday’s BluePrint event I was doing from attendee and coaching member Cory Coombes. Because even if I say so myself, we packed that event with tons of valuable information agents need now. In case you weren’t there, […]

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