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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Mindset

Eustress vs. Distress: Success Without a Heart Attack

Eustress vs. Distress… What does it mean and why is it important? On yesterday’s podcast, I shared a clip from Summit where I mentioned a word you might not hear every day: eustress. When we talk about your health and the enjoyment of your life weighed against the stress required to run your own business, […]

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Mindset

The 18 Best Books on Mindset

What are the best books on mindset that could begin changing your life today? As a real estate coach for my entire adulthood and a lifelong student of optimizing productivity, I’ve read hundreds of the best books on mindset to come out in like last century. But Tom, why would you spend so much time […]

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Blog Articles

Need an Appointment Setting Script? Here’s 3 that WORK!

If you want more listing appointments, you need a great appointment setting script. Well, I’ll do you two better – and they’re delivered through text and email! Let’s talk about why having an appointment setting script is possibly the most important tool in your arsenal right now. Two weeks ago, we covered what your No. […]

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3 Essential Marketing Channels that Cost Next to Nothing

What are the most essential marketing channels that every agent needs? As a real estate professional, you have incredible flexibility and a world of options to consider when deciding how to run your business. You may have even heard me say “There’s no wrong way to generate a lead” once or twice. And it’s true. […]

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112 Hours: Your No. 1 Priority as a Real Estate Agent

One month ago today, I was in Las Vegas with almost 3,000 top agents for Elite Retreat, a two-day event exclusively for our Elite coaching members. When I walked on stage to start the event, the first thing I did was give them two numbers: 112 & 2. Let me explain… There are 168 hours […]

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Know the J-Curve to Conquer the Stages of Business Growth

Know the J-Curve stages of business growth to keep your eyes ahead and embrace discomfort.   Let’s talk about growing pains. Specifically, let’s talk about where those pains begin in the stages of business growth. Good things don’t come easy; you know that. But why does it always seem that just when you’re getting the […]

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The 5 Most Important Real Estate Role Play Scenarios

What are the 5 most important real estate role play scenarios that you need to be doing every month? The old saying tells us, “Practice makes perfect.” But I don’t totally subscribe to that idea. The way I see it, another word is necessary to make it 100% accurate – “Perfect practice makes perfect.” This […]

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The Biggest Mistake with Real Estate Lead Follow-Up

There is one major mistake that agents make when following up with real estate leads. Real estate lead follow-up and prospecting is a lot like actual old timey gold prospecting… Have you ever read the book, Think & Grow Rich? If you haven’t, you’re missing out on one of the best success manuals ever written. […]

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4 Overlooked Real Estate Opportunities in a Down Market

When I hear agents complaining about the real estate market and acting as if they just need to wait it out until they can get back on track or start growing again, it makes me a little sad. It also makes me more than a little frustrated. Because not only are there still real estate […]

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9 Real Estate Automation Tools to Save Time and Energy

Let’s talk about real estate automation… Here’s a hard truth to start today’s blog… Real estate agents in 2023 need to be doing more than any one person can manage in a day. You need to be putting out more marketing, having more conversations, generating more leads, and setting WAY more appointments than you were […]

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Skip Quitter’s Day! 6 Ways to Always Get Back on Track

It’s the third week of January, and with that comes a heavy burden… It’s called Quitter’s Day. Some say it falls on the second Friday of January, while others say it comes on the 19th, but regardless of the exact date, studies show that 91% of people will abandon their New Year’s resolutions around this […]

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Inside Our First Stop on the Roadmap Tour

If you’ve ever been to one of my events before, you probably know that I like to do things big, with thousands of people from all levels of experience in massive rooms getting hyped up about the changes they’re about to make. But what I saw yesterday in Los Angeles on the first stop of […]

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10 Steps to Optimize YOU this Year

I want this year to be an extraordinary year for you. But it’s not just going to happen magically. You need intentionality. So I started jotting down some pointers to make it happen, and landed on 10 perfect steps to “optimize” YOU in the coming year. Ready? Let’s start…   Step 1: Prioritize the Personal […]

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Year-End Recap: Looking Back to Prepare Yourself for 2023

We’re just three days away from the start of the new year… How are you feeling about it? Are you ready? Honestly ask yourself, “Am I committed to prep my business for the new year and get the most out of 2023?” To help you enter the new year fully prepared, I’ve collected some of […]

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