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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Appointment Setting

Someone Else Will – AKA How to Stop Giving Your Dreams Away

As a real estate professional, you have unlimited upside. There’s truly no ceiling on how much you can grow and what you can achieve. Which allows you to dream big. Virtually anything you want is within your grasp. Here’s the critical question, though… Are your actions aligned with your dreams? Are you actually doing the […]

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Appointment Setting

Why Our Next BluePrint Event Will Be Completely Different Than Ever Before

If you know me, you know I’m pretty much an open book. I don’t mind revealing inside information about how we do business as long as it helps you run your own business more effectively. And as CEO, I’m always pushing my executive team to innovate and try new approaches. In fact, we’re calling 2021 […]

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Blog Articles

New Agent Primer: 19 Tips for Getting Started in Real Estate

New Agent Tip No. 1: Get Licensed Starting out easy here. Done? Let’s move on… New Agent Tip No. 2: Consider Joining a Team I often suggest new agents join a team to start out rather than flying solo. A team will put you in close proximity to others who have experience and allow you […]

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3 Ways to Generate Listing Appointments Now!

Listing Strategy No. 1: Time to Revisit the ‘Yikes’ Letter If you’ve followed me for a while, you may have heard this one before, and now is the perfect time to utilize the “Yikes!” letter. What’s that, you say? It’s a letter you send to homeowners on behalf of a buyer who just can’t seem […]

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Stuck or Scaling: The Bifurcation of Today’s Agents & How to Move Forward Powerfully

Who Are These Two Groups? The first group are those agents who are trying to do it all themselves, and because their productivity is tied directly to their own actions, they’re STUCK. They’re already very busy, and there’s simply no time for them to possibly achieve more. The second group are those who recognize the […]

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TEAM SPOTLIGHT: 5 Tips for Enhanced Team Strength (And Sanity) in a Crazy Market

That was Then. This is Now. As one team leader told me, “1500 spray bottles of sanitizer, 1800 sets of shoe covers, countless masks and gloves… we’re losing the connection, the true face-to-face conversations – and it’s affecting me and my team.” On top of this, the market is so hot, listings are so hard […]

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The REAL Takeaway from the News of Zillow Buying ShowingTime

Disruption is a Part of Life… Or Certainly Business Disruptors have always existed. And as long as people continue seeking better ways of doing business, they will always exist. Zillow is just being Zillow. They’re innovating. They’re marketing. They’re creating a consumer-friendly alternative to an industry that sometimes feels stuck in the dark ages. Taking […]

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Real Estate Scripts: My NEW Best Response for “How’s the Market?”

Get More Listing Opportunities with This New Script When I tell you the actual script, it’s going to seem very simple and straightforward. But it’s based on the fact that most homeowners – unless they’ve been following the industry very closely – are probably completely confused by the pandemic’s impact on real estate. They very […]

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Why I’m Bringing Back BluePrint for 2021

This Isn’t the Norm If you’re new to the business, you might not know that things aren’t always like this. Buyers aren’t always going to be knocking down doors and eliminating contingencies to get a deal done. Listings don’t always garner multiple offers within days of hitting the market. So it’s time to strike. This […]

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Why You (Too) Should Accept My 90-Day ‘Hour of Power’ Challenge

Here’s My Challenge What I proposed to Karen is actually quite simple (not easy, but simple): 90 consecutive days – not counting weekends and holidays – of conducting their “Hour of Power” calls until each member had six conversations… with NO EXCUSES! They started at the beginning of the year, and they’re committed to doing […]

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