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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Time Management

10 Time Management Tools Every Agent Needs

If you feel like there aren’t enough hours in the day, you’re not alone. Between lead gen, showings, negotiations, marketing, paperwork (ugh), and somehow maintaining a personal life, time can feel like the real estate agent’s worst…

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Online Marketing

Real Estate Google Ads: The Best Types for Fast-Converting Leads

Let’s talk lead gen. You know as well as I do that real estate Google Ads are a goldmine for ready-to-go, bottom-of-funnel leads… if you use them the right way. But here’s the problem—too many agents are just throwing money at Google Ads…

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Blog Articles

Affordable Video Production Tools: Solutions for Next-Level Content

Budget-Friendly Video Production Tools for Real Estate If you’re ready to level up your business, there’s no better time to harness the power of video creation. With today’s cutting-edge video production tools, you can craft compelling…

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A 5 Point Marketing System for Geometric Growth, Pt.2

Welcome back! Last week we started talking about the 8 Drivers of Geometric Growth I’ll be discussing at BluePrint next month in Anaheim. More specifically, we’re focusing on the very first point, which I call the Five to Thrive marketing…

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The Best Apps & Software for Real Estate Agents

Real Estate Software and Apps for Every Need When looking at the best apps for real estate agents to use in their business technology arsenal, it’s tough to make a definitive list. There are so many different uses, factors, nuances, and features…

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Real Estate Teams: Everything You Need To Know

All About Real Estate Teams The real estate market is always changing, and there is one trend that continues to be getting stronger every year. Real estate teams are the future of the industry. And the future is now! Total team domination is one of…

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Ways to Master Your Real Estate Listing Presentation

How to Improve Your Listing Presentation As a real estate agent, your success is dependent on your listing presentation and pitch. From start to finish, your realtor listing presentation will showcase who you are and how you bring value to your…

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What is a real estate CRM and why is it important for your business?

As a real estate agent, there are many responsibilities to handle, including hosting open houses, closing deals, generating leads, and marketing your business. Customers play a significant role in all of these tasks. A real estate CRM, also known as…

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A 5 Point Marketing System for Geometric Growth

Get Geometric Growth with This 5 Point Real Estate Marketing System The way I see it, there are two truths at play in today’s market: The demand for housing means there’s tons of opportunity for enterprising agents. The lack of inventory means…

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How to Get into Real Estate: Tips for New Real Estate Agents

New Agent Tips and Advice on How to Get into Real Estate Being a new real estate agent can be scary. You’re in a new world. You’re not receiving a salary. Real estate school barely taught you anything relevant to actually achieving success in…

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Could Your Expertise be Hurting Your Communication Skills?

Could expertise hinder communication skills? The curse of knowledge is a hindsight bias, likened to an intellectual form of monolingualism. By using insider colloquialism, an orator is perceived as insensitively obtuse and alienating towards their…

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Get More Referrals with These 5 Proven Referral Scripts

How to Ask for Real Estate Referrals: Use these 5 Proven Referral Scripts From expired listing scripts to objection handling, scripts are one of the best resources out there for agents. In this guide, we’ll go over how to ask for real estate…

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8 Tips for Pinterest for Real Estate Agents

If you’ve been keeping up with This Week in Marketing (which you should be!), you’ll remember that a few weeks ago, Jason Pantana talked about Pinterest as one of the best underutilized marketing channels for real estate agents. As Jason said,…

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Using Q1’s Metrics for Q2’s Roadmap: Time to Refine the Plan

Here we are again! 25% through 2022… Remember those goals you set a few months ago? How are they looking? Regardless of how you’ve been doing so far, the fact that you’re even reading these words means that you’re on a better course than…

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